tag:blogger.com,1999:blog-24124778755010554792024-03-13T06:31:56.348-04:00Nirmal as Ram Ban for obesity or overweight prevalence in USAnonymoushttp://www.blogger.com/profile/16667603613456936583noreply@blogger.comBlogger27125tag:blogger.com,1999:blog-2412477875501055479.post-38863974112638839802017-03-19T20:51:00.002-04:002017-03-19T20:51:55.922-04:00The infamous 'O'<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 10pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: black; font-family: Calibri; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Let me start with my recent TwitterWar.</span></div>
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<span style="background-color: transparent; color: #14171a; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Nirmal Indian Curry Retweeted Joe Walsh</span></div>
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<span style="background-color: transparent; color: #14171a; font-family: Arial; font-size: 19.5pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">this is what I call 30% syndrome~read</span><span style="background-color: transparent; color: #14171a; font-family: Arial; font-size: 19.5pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span><a href="https://t.co/HaEbrI3Kbv" style="text-decoration: none;"><span style="background-color: transparent; color: #1da1f2; font-family: Arial; font-size: 2.25pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">http://</span><span style="background-color: transparent; color: #1da1f2; font-family: Arial; font-size: 19.5pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">nirmalasramban.blogspot.com/2016/06/10-vs-</span><span style="background-color: transparent; color: #1da1f2; font-family: Arial; font-size: 2.25pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">30-vs-60.html </span><span style="background-color: transparent; color: #1da1f2; font-family: Arial; font-size: 19.5pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">…</span></a><a href="https://twitter.com/WalshFreedom" style="text-decoration: none;"><span style="background-color: transparent; color: #14171a; font-family: Arial; font-size: 19.5pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #0084b4; font-family: Arial; font-size: 19.5pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">@WalshFreedom</span></a><span style="background-color: transparent; color: #14171a; font-family: Arial; font-size: 19.5pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Poor also deserve quality of</span><span style="background-color: transparent; color: #14171a; font-family: Arial; font-size: 19.5pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: #14171a; font-family: Arial; font-size: 19.5pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">life</span><a href="https://twitter.com/hashtag/obesity?src=hash" style="text-decoration: none;"><span style="background-color: transparent; color: #14171a; font-family: Arial; font-size: 19.5pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #0084b4; font-family: Arial; font-size: 19.5pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">#obesity</span></a><span style="background-color: transparent; color: #14171a; font-family: Arial; font-size: 19.5pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> denies it</span><a href="https://twitter.com/ypsireal" style="text-decoration: none;"><span style="background-color: transparent; color: #14171a; font-family: Arial; font-size: 19.5pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #0084b4; font-family: Arial; font-size: 19.5pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">@ypsireal</span></a></div>
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<span style="background-color: transparent; color: #14171a; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Nirmal Indian Curry added,</span></div>
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<span style="background-color: transparent; color: #14171a; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
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<span style="background-color: transparent; color: red; font-family: Arial; font-size: 10.5pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Joe Walsh</span><span style="background-color: transparent; color: red; font-family: Arial; font-size: 9.5pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Verified account</span><span style="background-color: transparent; color: red; font-family: Arial; font-size: 10.5pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: red; font-family: Arial; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">@WalshFreedom</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 10pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: red; font-family: Arial; font-size: 10.5pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Due to Philly's soda tax, Pepsi in Philly is laying people off. Such a shame the Left doesn't understand economics. </span><span style="background-color: transparent; color: red; font-family: Arial; font-size: 2.25pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">http://www.</span><span style="background-color: transparent; color: red; font-family: Arial; font-size: 10.5pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">philly.com/philly/news/po</span><span style="background-color: transparent; color: red; font-family: Arial; font-size: 2.25pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">litics/Pepsi-announces-80-100-layoffs-blames-soda-tax.html?mobi=true </span><span style="background-color: transparent; color: red; font-family: Arial; font-size: 10.5pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">…</span></div>
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<span style="background-color: transparent; color: red; font-family: Arial; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">9:23 AM - 7 Mar 2017</span></div>
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<span style="background-color: #f5f8fa; color: #14171a; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Wow</span><a href="https://twitter.com/WalshFreedom" style="text-decoration: none;"><span style="background-color: #f5f8fa; color: #14171a; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: #f5f8fa; color: #0084b4; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">@WalshFreedom</span></a><span style="background-color: #f5f8fa; color: #14171a; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> 200 K poor people in</span><a href="https://twitter.com/hashtag/Philly?src=hash" style="text-decoration: none;"><span style="background-color: #f5f8fa; color: #14171a; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: #f5f8fa; color: #0084b4; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">#Philly</span></a><span style="background-color: #f5f8fa; color: #14171a; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> can die 15 yrs early due to</span><a href="https://twitter.com/hashtag/obesity?src=hash" style="text-decoration: none;"><span style="background-color: #f5f8fa; color: #14171a; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: #f5f8fa; color: #0084b4; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">#obesity</span></a><span style="background-color: #f5f8fa; color: #14171a; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> that is nt a Shame but 100 people losing job is~30% synd</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 10pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: black; font-family: Calibri; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The background of these tweets starts in June 2016. Philadelphia became the 2nd city in the US to impose #Sodatax. Please read my earlier posts or at least 10% vs 30% vs 60%. There was a big fight put up by the soda companies and off course Mayor Bloomberg did his bit to stave off their challenge.</span></div>
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<span style="background-color: transparent; color: black; font-family: Calibri; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Fast forward 9 months. Due to #sodatax, there is almost 40% reduction in the soda consumption in the city and its suburbs and Pepsi Bottling plant there is laying off its 100 workers. I did mention in my post about the Union boss fearing such situation.</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 10pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: black; font-family: Calibri; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">This tweet was from Mr Joe Walsh, a former Congressman. it talks about the ‘shame’ for left or so called liberals. I could not believe that people could be so ignorant or simply oblivious to their surroundings. I would tell you why.</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 10pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: black; font-family: Calibri; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Philly do have 70% overweight prevalence including 36% obesity rate as in the whole US. So just taking the city’s population of 1.5 million, 42% of them African-American and then knowing the obesity rate among African-American women being 56%, you would reach at almost 400 K people, not less, suffering from obesity. And if you know the obesity or overweight prevalence is precursor to majority of the health issues, you would agree that this is the reason why the US with 5% of the world population ends up eating 52% of the world medicines.</span></div>
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<span style="background-color: transparent; color: black; font-family: Calibri; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Besides that the obesity disturbs your day-to-day life as people spend more hours at the hospitals, lose job hours, or their kids lose their school hours or the quality time with their parent. And yes data after date points out that the obesity kills people 15-18 years early.</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 10pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: black; font-family: Calibri; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Then why 100 jobs for 100 people with 400 family members become more important than the well-being of 400 K people. Because they are poor or they are African-American. Or they deserve to live like this or die early. Why this becomes a left or right issue here? Like we are talking about our fellow human beings, not some aliens from other planets or our beloved pets. That shocks me to the core.</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 10pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: black; font-family: Calibri; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">I don’t want to argue with anyone that Soda is bad for us humans in any form. See my earlier post - why #SodaFree restaurants. Whoever talks about the #FreedomOfPersonalChoice they are so ignorant. This freedom has led to more drug overdose deaths in the US than the guns or the motor accidents. </span><a href="http://www.cnsnews.com/news/article/susan-jones/dea-drug-overdoses-kill-more-americans-car-crashes-or-firearms" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Calibri; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">http://www.cnsnews.com/news/article/susan-jones/dea-drug-overdoses-kill-more-americans-car-crashes-or-firearms</span></a><span style="background-color: transparent; color: black; font-family: Calibri; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 10pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: black; font-family: Calibri; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">See we live in democracy and yes we should have freedom. But freedom must come with the full disclosure. Let the soda be marked with pH of 3 as it is most acidic drink. Let people know they can use it as a toilet cleaner too (normally has pH of 2) as demonstrated by Ramdev baba in India. Or it has Glycemic index of 90 as compared to 100 for Sugar. Let people know we should maintain 75:25 ratio for alkaline:acidic food. See here - </span><a href="http://greenopedia.com/alkaline-acid-food-chart/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Calibri; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">http://greenopedia.com/alkaline-acid-food-chart/</span></a><span style="background-color: transparent; color: black; font-family: Calibri; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> .</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 10pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: black; font-family: Calibri; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">If you go through this chart, you may agree that this is common sense, not the rocket science. Why you think we are fighting over the health care reform for almost 20 years now. Because we spend more time on finding health insurance than thinking about how to eat right or healthy. Because we worry more about jobs for 100 people than letting 400 K people live a miserable life.</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 10pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: black; font-family: Calibri; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">But I recently understood where this is coming from. We transformed our cafe into a mission-first food vendor in 2013 and to fight obesity, overweight prevalence is our life-time mission. We lost 60% sales straightaway but I believe that our mission fits into our goal of making the first Indian food chain anywhere. So I always look to share our concept of DisruptiveEating.com and how it empowers each of us to take care of self, the community and the planet. We have got some recognition as we were ‘Space awardee’ at Motor City Match awards and then I got an interview at Michigan Business Network below-</span></div>
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<a href="http://www.michiganbusinessnetwork.com/blog/indian-food-entrepreneur-aims-to-bring-indian-dishes-to-every-dining-table-in-the-state" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Calibri; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">http://www.michiganbusinessnetwork.com/blog/indian-food-entrepreneur-aims-to-bring-indian-dishes-to-every-dining-table-in-the-state</span></a><span style="background-color: transparent; color: black; font-family: Calibri; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 10pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: black; font-family: Calibri; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Then we were contacted by @SaludToday in St Antonio, TX about our charter for #SodaFree #OnlyWholeWheat restaurants. Also our Twitter handle @NirmalCurry has 1800 followers with 15 millions secondary followers. If your tweets are liked by Ms Helen Clark, the UNDP administrator and the former prime minister of New Zealand, you may have some valid concept.</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 10pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: black; font-family: Calibri; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">But I got jolts closer home. There were two events in Ypsilanti, MI where our Nirmal cafe is located. The first was Pitch Ypsi 5000 and 5 ventures were selected from 60 applications to present before the local audience. I have pitched all around in the South-East Michigan and I was confident to make it. But 5 selected were one theater group, one Microbrewery, one food vendor with Honduras connection and the winner was Grove Studios who create creative space by using the shipping containers. All worthy participants but no one talked about the health equality or eat right. Then I applied for TEDxYDL organized by the Ypsilanti library. There were 10 slots and all great speakers again here -</span><a href="http://www.tedxydl.com/2017-speakers/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Calibri; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">http://www.tedxydl.com/2017-speakers/</span></a><span style="background-color: transparent; color: black; font-family: Calibri; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> .</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 10pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: black; font-family: Calibri; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">But again no mention of health or obesity. That pushed me into introspection. I started thinking - do I know a single obese person? The answer was big No. Yes no one in my immediate family, friends or acquaintances are obese. The obesity rate among Indian Americans may be around 5% same as in India as we eat much less meat than other Asian Americans. So no surprise here. Is not 30% syndrome working here what I mention in my blog post. Like we don’t know any obese person or we are eating healthy, so we don’t accept that if obesity at all is a problem what we need to take care off. This is what I call ‘I am OK You are OK.’</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 10pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: black; font-family: Calibri; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">I believe our concept has so much relevance as we believe that the health equality is the key to fight the income and educational inequality - other two components of the social inequality which we all love to talk about. Think of #ProteinProfile #SLowCarb or Glycemic index or the water foot-prints of food items, the HPP (high pressure pasteurization) we talk about, majority may be not aware of it or don’t care about it. Let me share HPP’s efficacy in reducing sodium in food or reducing food waste.</span></div>
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<a href="http://www.foodnavigator-usa.com/R-D/Could-HPP-be-the-secret-weapon-in-the-battle-to-reduce-sodium" style="text-decoration: none;"><span style="background-color: white; color: #1155cc; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">http://www.foodnavigator-usa.com/R-D/Could-HPP-be-the-secret-weapon-in-the-battle-to-reduce-sodium</span></a><span style="background-color: white; color: #222222; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
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<span style="background-color: transparent; color: black; font-family: Calibri; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">But Philly’s Soda tax proved one thing that if you go on harping about the same thing over and over again, people take notice of it. Or how you would explain 40% drop in the soda consumption. Like the tax is 1.5 cents per ounce, so a 2-liter (67 ounces) soda would cost $1 more. At the restaurants, it could be 10 cents rise for big one.</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 10pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: black; font-family: Calibri; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">But let me share one thing if someone thinks this obesity or the life of these affected people don’t make impact on our lives. Yes it does. Our health insurance premium or health care costs are inching up day-by-day because we have so many unhealthy people to take care off. When they are not able to take care of children, these kids go on streets and then land up in the prisons all round the US. Again the US with 5 % of the world population has 25% of the world prisoners, all prisons run by our tax dollars.</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 10pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: black; font-family: Calibri; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">We can do much better. We are done with the famous ‘O’ though I would miss the lady ‘O’ using the bully pulpit for the health related issues.</span></div>
<span id="docs-internal-guid-2cb5bcd1-e92c-0033-0af5-5899e68fd31e"></span><br />
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 10pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: black; font-family: Calibri; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Its time to bring infamous ‘O’ at the front, back and center of our debate, no less.</span></div>
Anonymoushttp://www.blogger.com/profile/16667603613456936583noreply@blogger.com2tag:blogger.com,1999:blog-2412477875501055479.post-44654050916928556762017-02-14T09:20:00.000-05:002017-02-14T09:21:13.664-05:00Why #SodaFree #OnlyWholeWheat restaurants<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Happy Valentines Day to everyone ! This day of universal love and compassion inspires us to do what we are doing with the same vigor and determination. It was Feb 16th 2015 when we made switch to #OnlyWholeWheat restaurant. Last year we shared 7 steps to #EatRight. This year we decided that 7 steps are too many, how about just 2 now.</span></div>
<b id="docs-internal-guid-1ae95643-3cf7-8089-77cd-cb161f8cc9f2" style="font-weight: normal;"><br /></b>
<br />
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Last week we have had a 2-star Yelp review about how Nirmal cafe in Ypsilanti, MI don’t have a Soda fountain and the water filter looks so awkward. She had other complaints too though not sure how much role the absence of soda fountain played in 2-star. I don’t blame her because we may be the only #SodaFree restaurant in Michigan or even in the US. So when we transformed ourselves into Nirmal in 2013, a self-service cafe practicing ‘Disruptive Eating’ from a full service full Bar restaurant, first thing we did was to call Coke and asked to dismantle the soda fountain. But we continued to serve soda cans for the next 4-5 months as we wanted to go for smooth transition.</span></div>
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<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Before I dwell on why Soda free was our first agenda, I hereby mention that the lady with review admitted to our public response that she understands and appreciates our fight against obesity and how being #SodaFree makes sense. Only I wish she could have done it publicly. </span></div>
<b style="font-weight: normal;"><br /></b>
<br />
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Soda is bad for our health, period. Is there an adult anywhere who does not know? Kids know better than us but I am not including them here. I see big fight here for #SodaTax and how Philadelphia became the first big city to impose it in June 2016, only second city in the US after Berkley, CA. Does that surprise you? Me not. Like I come across people all the time who do not eat even potato, are not going to touch soda with a barge-pole. Then who drinks it? The low income populace or non-college educated ? The obesity and overweight prevalence is highest among the low income populace. Do you see a correlation?</span></div>
<b style="font-weight: normal;"><br /></b>
<br />
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">In India too, there was a big fight against Cola companies and it was led by Baba Ramdev, who is credited with bringing Yoga to 200 millions or more people. Before him, Yoga was an elite thing almost same as in the US, he took it to all sections of society. He commands considerable political influence too in India. So he persuaded top Bollywood stars to not endorse Colas. Let me share one link below which and other similar links would give you an idea of anti-cola feeling in India.</span></div>
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<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<a href="https://www.youtube.com/watch?v=vjC3akbr4Ao" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">https://www.youtube.com/watch?v=vjC3akbr4Ao</span></a><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
<b style="font-weight: normal;"><br /></b>
<br />
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Is the #SodaTax big enough to dent the cola companies here, NO? I don’t know how many of us would notice 10 cents rise in 2-liter Cola price. In Mexico, they are doing it for last 2-3 years with very little impact. One thing for sure, the Soda tax won’t do much to the damage what soda is inflicting on hapless people. </span></div>
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<br />
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Let me share my take. Most of people know Soda is a sugary drink and we should avoid sugar or minimize its consumption. So Cola companies are smart and they offered Diet. But I don’t see mention of Soda being most acidic drink with pH of 2.5, no kidding. See the link below.</span></div>
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<a href="http://flatulencecures.com/is-soda-acidic" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "arial"; font-size: 9pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">http://flatulencecures.com/is-soda-acidic</span></a><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
<b style="font-weight: normal;"><br /></b>
<br />
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">For us, discarding Soda was easy if you see our 2nd 75:25 rule - eat 75% alkaline and 25% acidic food. If you see the chart of alkaline vs acidic foods, you would find it no-brainer. These are the food items which take us to ‘Prevention is better than Cure’ mode. </span></div>
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<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<a href="http://greenopedia.com/alkaline-acid-food-chart/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "arial"; font-size: 9.5pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">http://greenopedia.com/alkaline-acid-food-chart/</span></a><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
<b style="font-weight: normal;"><br /></b>
<br />
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">But the majority of soda is still sugary with high glycemic index (GI) of 90-95. So when we see something sugary, we can’t control ourselves as it gives our blood sugar high spikes and instant satisfaction. Its another matter you feel again hungry in 2-3 hours and end up eating more junk foods in the form of chips and soda again. </span></div>
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<br />
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">So when we talk of ‘Disruptive Eating’ and how Indian Curry makes it easier and tastier as we eat more whole grain - whole wheat bread or Parboiled rice, lentils are our staple food, all these items have GI in the range of 25-50 which we should aim for. Zero GI of meat items is equally dangerous as it makes you fill your stomach physically not with blood sugar spikes and you end up eating far more specially meat.</span></div>
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<br />
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">So when people enter Nirmal cafe in Ypsilanti, MI, they don’t see a soda fountain, the first jolt. Then they see our menu, still soda is missing. But then they see plenty of other Indian drinks from Chai tea to Lassi (yogurt drink) to Cumin drink to fresh lemon water, you won’t find all these even at other Indian restaurants. Like lemon water would be the most alkaline drink to contrast with soda.But what we have done extra is to offer all these drinks including juices, 2% milk in 8 Oz for $1, same as soda drinks. Again may be few restaurant have such options. So if you don’t drink soda, you end up coughing up $2 for smoothies or other drinks. In our earlier fine dining avatar, we used to have 16 Oz mango lassi for $2.</span></div>
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<br />
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">But yes soda drinks may account for 10-15% of a restaurant’ sales and it has high margin of 80% as compared to 35-40% for food. Or other drinks may have 50% margin at most. So why restaurant owners would go for #SodaFree. 2-3 reasons I can think of.</span></div>
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<br />
<ol style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">First, as a restaurant owner, we are serving the same community in which we live. We don’t get customers from Ohio or Grand rapids, MI at Nirmal. So if we know by serving soda, we are harming the innocents, that could be the major influencer.</span></div>
</li>
<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The City can do its own part. How about subsidizing the license fee for #SodaFree restaurants or the Utility providers like DTE giving 15%-20% off in their monthly bills or the local banks coming up with interest free loan to cushion the initial revenue loss.</span></div>
</li>
</ol>
<b style="font-weight: normal;"><br /></b>
<br />
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">#OnlyWholeWheat restaurant is equally important and it is easier to achieve. It does not entail any revenue loss on the part of restaurant. I do mention all the time in my blog posts why we should go for Whole wheat. The heart disease is No1 killer in the US and just switching to whole wheat reduces the heart disease risk by 20% as per the research of University of Washington and Harvard’s on the similar lines.</span></div>
<b style="font-weight: normal;"><br /></b>
<br />
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">One more thing if you don’t know. Sugar or the white breads are used to calculate the Glycemic index (GI). Yes the white breads are that bad. We struggled a lot to discard the Naan white bread at Nirmal and it took us almost a year. Naan may be the most popular item in Indian cuisine and it is made in special oven called Tandoor. See our earlier post ‘Why whole wheat.’</span></div>
<b style="font-weight: normal;"><br /></b>
<br />
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Once majority of restaurants start serving only ‘whole wheat bread’, its price would go down. Or restaurants may keep option of white breads if someone asks. Because the whole wheat breads does not have much processing, hence it should be cheaper than the white breads which goes through whole lot of processing. But because majority of us don’t care about it, we pay more for healthy eating - whole wheat bread. </span></div>
<b style="font-weight: normal;"><br /></b>
<br />
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Healthy people make a city great, not only jobs and businesses. We have long taken refuge in #FreedomOfPersonalChoice and the small governments. If 5% of world population would continue eating 52% of world medicines as we do here, basically we are letting more government in our life in the form of subsidy in the health insurance, or food stamps as our health does not permit a stable job or kids losing the school hours often resulting in the school closures here in Michigan.</span></div>
<b style="font-weight: normal;"><br /></b>
<br />
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">All of us can do our part - ask your cities to promote such cafes and restaurants and you do it by discarding Soda and white breads at all costs. We owe this to our community, country, the planet and our future generations.</span></div>
<br />Anonymoushttp://www.blogger.com/profile/16667603613456936583noreply@blogger.com1tag:blogger.com,1999:blog-2412477875501055479.post-17764114408637334002017-01-11T12:30:00.000-05:002017-01-11T12:30:03.107-05:00Detroit, our battle-ground<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="color: #222222; font-family: "Arial","sans-serif"; font-size: 9.5pt; mso-fareast-font-family: "Times New Roman";">Detroit is on the comeback trail, no doubt. But we believe that
the health equality is the key to fight the income and educational inequality -
the 3 components of the social inequality. Specially it becomes more relevant
for Detroit if you think of its 500 K out of 700 K populace living in the food
desert. Michigan recently slipped from 8<sup>th</sup> to 15<sup>th</sup> among
the fattest states in the nation. But we did not do anything as our combined
obesity and overweight prevalence still hovers around 70%. Other states got
fatter.<o:p></o:p></span></div>
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<span style="color: #222222; font-family: "Arial","sans-serif"; font-size: 9.5pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
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<span style="color: #222222; font-family: "Arial","sans-serif"; font-size: 9.5pt; mso-fareast-font-family: "Times New Roman";">Our sole focus is to make
people healthy and the healthy people make a city great not only jobs. The
obesity kills the people 15-18 years early leave aside the impact on our
day-to-day life in terms of lost job hours, kids missing schools and other
normal activities.Though they are not on CDC's chart like the heart disease or
Cancer. Please visit our websites at <a href="http://www.nirmalindiancuisine.com/">www.nirmalindiancuisine.com</a>, <a href="http://www.disruptiveeating.com/">www.DisruptiveEating.com</a> and the Twitter handle @NirmalCurry to know more about us and our concept.<o:p></o:p></span></div>
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<br /></div>
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<span style="color: #222222; font-family: "Arial","sans-serif"; font-size: 9.5pt; mso-fareast-font-family: "Times New Roman";">It took us almost a year to devise 3 tools for #WarOnObesity in
Detroit.<o:p></o:p></span></div>
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<br /></div>
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<span style="color: #222222; font-family: "Arial","sans-serif"; font-size: 9.5pt; mso-fareast-font-family: "Times New Roman";">Our first tool for fight against the obesity and overweight is
the packaged and HPPed curry in 8 oz ($3) and 16 oz ($5) which we plan to
launch by Jan 2017. This would be a first HPPed Indian food anywhere in the
world (patent pending). HPP is the high pressure pasteurization which does not
use any preservative and keeps Curry good for 75-80 days in the refrigerator
against 10 days for non-HPP curry. Indian food uses 200 seasonings ingredients
out of 381 known so far and HPP keeps the original flavor of Curry intact. HPP
can reduce the food waste at both ends - the grocers and the customers. <o:p></o:p></span></div>
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<br /></div>
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<span style="color: #222222; font-family: "Arial","sans-serif"; font-size: 9.5pt; mso-fareast-font-family: "Times New Roman";">We plan to place our packaged curry into Save-a-lots, Dollar
generals, Aldis, the local grocers and also Krogers, Meijers, the Whole Foods
of the world. By using all type of stores we hope to catch the attention of our
target low income and the non-college educated populace. We want to position
Indian food as a tastier, cheaper and healthier alternative to the tacos,
burgers and pizzas. Indian food now is
consumed by the middle-income and the college educated people, only 5% of the
population. HPP enables us to reach out to the stores like Dollar Generals or
Save-a-Lots as we can place our products with ‘pay as you sell’ option. There are 3500 Indian restaurants all over the
US and the packaged Indian food is now available at the Costcos, the Whole
Foods, Meijers, Krogers, not at the local or low-cost stores.<o:p></o:p></span></div>
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<span style="color: #222222; font-family: "Arial","sans-serif"; font-size: 9.5pt; mso-fareast-font-family: "Times New Roman";">These curry are not ready to eat meals and it comes with a
recipe book. Or the patrons can go to our website to watch the videos how to
use it. We want to promote the home cooking to make healthy eating (read more
whole grain and less meat) more affordable. These curry are basically
'seasoning in liquid form.' and you can use it in so many ways. Once we launch
our curry, we plan to do the cooking classes in the food desert localities in
Detroit specially at the Church kitchens, the apartment complexes, the
community halls to dispel myths about the Indian food. The biggest myth to
dispel –Spices or any seasoning don't make food spicy (read Hot), the Chili
does like in any other cuisine. <o:p></o:p></span></div>
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<span style="color: #222222; font-family: "Arial","sans-serif"; font-size: 9.5pt; mso-fareast-font-family: "Times New Roman";">Our idea is 'Disruptive Eating' and we want to disrupt the way
people eat or drink now. USDA does recommend about almost 1/3rd of calories
coming from the grain (6 ounces) and 50% of that grain should be whole grain.
On the average, people here are not eating even 15% whole grain on average and
I can suspect the low income people may be eating much less. In Asian or Indian
diet, we get 50% calories from the grain (USDA also does recommend getting
around 50% calories from Carb) and eating parboiled rice or whole wheat bread
could not be so bad as it made out to be. Like for Asians here in US have the
obesity rate of 12% against 36% for the general population and the Asians are
the highest income group in the US.<o:p></o:p></span></div>
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<span style="color: #222222; font-family: "Arial","sans-serif"; font-size: 9.5pt; mso-fareast-font-family: "Times New Roman";">One example of our ideal meal. For a family of 4 including 2
kids - 2 lbs of parboiled rice ($2), 2 cans of kidney beans, 15 Oz each ($2)
mixed with 16 Oz of our Curry ($5) - the complete meal for lunch or dinner with
requisite protein- total $9 for whole family, it is less than 2 toppings 2 large
sized pizzas in $15 for lunch or dinner. Our option is much healthier, tastier
and cheaper. Tastier is much important component as normally we want to
substitute the meat options with the baked vegetables, soups or salads. And
that is not working. Once people start eating whole grain, naturally they would
eat less meat. Also the grain is the cheapest source of calories and the plant
proteins like lentils, legumes, tofu, nutri-gget (both made from soyabean) are
the cheapest source of protein. Detroit with 500K food insecure people out of
700K population needs cheaper options.<o:p></o:p></span></div>
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<span style="color: #222222; font-family: "Arial","sans-serif"; font-size: 9.5pt; mso-fareast-font-family: "Times New Roman";">The second tool is the brick and mortar restaurant which we have
at Ypsilanti now and we want to locate one at Detroit. We are the ‘Space
Awardee’ at Motor City Match awards in round 4 and Brightmoor Nirmal would be
our first real ‘Nirmal.’ Two things we
want to demonstrate at our cafe. Our flagship item Food Box in $5 with 5 items
proves that Indian food is not elite and second the direct messaging. Nirmal
may be only restaurant now in Michigan with #SodaFree and #OnlyWholeWheat items
and our principle is simple - we need to restrict access to bad food along with
the access to the healthy food. The choice of personal freedom has become the
freedom to let people suffer.<o:p></o:p></span></div>
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<span style="color: #222222; font-family: "Arial","sans-serif"; font-size: 9.5pt; mso-fareast-font-family: "Times New Roman";">Cities can promote such restaurants by not charging the food
license fees, or the utility companies like DTE giving 50% off or the local
banks giving interest free loans. If we want to make a healthy community, everyone
needs to pitch in. Soda companies are tough nut to crack as Philadelphia became
only 2nd city in the US to impose #SodaTax recently. Also #SodaTax may be good
first step but its impact is minimal as evident from Mexico’s example. #SodaFree
is about individual restaurant owners and we don’t think majority of us won’t
prefer to serve unhealthy items like Soda, the most acidic drink, to our fellow
community members. See link ~ </span><span lang="EN" style="color: #292f33; font-family: "Helvetica","sans-serif"; font-size: 9.0pt; mso-ansi-language: EN;"><a href="http://flatulencecures.com/is-soda-acidic">http://flatulencecures.com/is-soda-acidic</a>
.<o:p></o:p></span></div>
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<span style="color: #222222; font-family: "Arial","sans-serif"; font-size: 9.5pt; mso-fareast-font-family: "Times New Roman";">A ‘Checkers’ restaurant opened last week just across the road
from Nirmal in Ypsilanti. There were long line of cars almost whole day for the
first 3-4 days. I was kind of bemused like we have Wendy, McDonald, Burger King
on the same road within 500 meters. I got my Checkers burgers too eventually
after a week. Definitely they are less costly than others but one thing
bothered me again – they don’t even ask for whole wheat bread option, same as
others. How many of us know:<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="color: #222222; font-family: "Arial","sans-serif"; font-size: 9.5pt; mso-fareast-font-family: Arial;">1.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]--><span style="color: #222222; font-family: "Arial","sans-serif"; font-size: 9.5pt; mso-fareast-font-family: "Times New Roman";">Just switching to
Whole wheat bread reduces the risk of heart disease by 20% and Heart disease is
No 1 killer here<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="color: #222222; font-family: "Arial","sans-serif"; font-size: 9.5pt; mso-fareast-font-family: Arial;">2.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]--><span style="color: #222222; font-family: "Arial","sans-serif"; font-size: 9.5pt; mso-fareast-font-family: "Times New Roman";">Or one whole wheat
bread is equal to 8 white breads<o:p></o:p></span></div>
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</span></span><!--[endif]--><span style="color: #222222; font-family: "Arial","sans-serif"; font-size: 9.5pt; mso-fareast-font-family: "Times New Roman";">Or white breads like
sugar are used for measurement of the glycemic index (GI)<o:p></o:p></span></div>
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</span></span><!--[endif]--><span style="color: #222222; font-family: "Arial","sans-serif"; font-size: 9.5pt; mso-fareast-font-family: "Times New Roman";">Or Parboiled rice is
better than Brown rice, read my earlier post, Slow Carb vs Low Carb<o:p></o:p></span></div>
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<span style="color: #222222; font-family: "Arial","sans-serif"; font-size: 9.5pt; mso-fareast-font-family: "Times New Roman";">See link here ~http://www.whfoods.com/genpage.php?tname=faq&dbid=32
and read ‘Why whole wheat’ at our website.</span><span style="color: #222222; font-family: Arial, sans-serif; font-size: 9.5pt;"> </span></div>
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<span style="color: #222222; font-family: "Arial","sans-serif"; font-size: 9.5pt; mso-fareast-font-family: "Times New Roman";">We have huge information gap and Nirmal café may be effective to
bridge that gap in conjunction with the city officials, the community leaders
and other stake-holders.<o:p></o:p></span></div>
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<span style="color: #222222; font-family: "Arial","sans-serif"; font-size: 9.5pt; mso-fareast-font-family: "Times New Roman";">The third tool for #WarOnObesity is our unique mobile App. The
users can earn the points for eating healthy which could be converted into
the discounts for buying Nirmal curry and the healthy items from the
participating vendors. This would be only App which would monitor how much
grain/whole grain you are eating, how much protein from which source not only
calories. It would award bonus points for the home cooking or skipping soda or
meat for a day. We want to give people a purpose to #EatRight and to be a part
of the fight against the global warming, the poverty and the hunger.<o:p></o:p></span></div>
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<span style="color: #222222; font-family: "Arial","sans-serif"; font-size: 9.5pt; mso-fareast-font-family: "Times New Roman";">Our aim is simple. To reduce the fatness index (prevalence of
obesity and overweight) by 25% in Detroit by 2020. Once we have proof of
concept in Detroit, then we can venture for our regional and national
expansion. But we need lot of resources and the support from everyone to pull
this off. This has potential to reduce the health care costs drastically.<o:p></o:p></span></div>
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<span style="color: #222222; font-family: "Arial","sans-serif"; font-size: 9.5pt; mso-fareast-font-family: "Times New Roman";">We are honored to be short-listed as a participating venture at
ACE (Annual Collaboration of Entrepreneurs) 2017 on 26<sup>th</sup> Jan 2017.
We are only food vendor among 25 ventures selected but our impact is far
reaching and goes much further. We need your votes at ACE to bring 3 things at
the center stage in Michigan – the fight against obesity, HPP and the Indian
food – exactly in the same order. Are you in?<o:p></o:p></span></div>
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Anonymoushttp://www.blogger.com/profile/16667603613456936583noreply@blogger.com0tag:blogger.com,1999:blog-2412477875501055479.post-16815681346676194872016-09-22T00:29:00.000-04:002016-09-22T09:05:42.917-04:00SLow Carb vs Low Carb<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: black; font-family: "times" , "times new roman" , serif; font-size: large; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">It all started at our Nirmal cafe in Ypsilanti, MI. If you happen to be in the South-east Michigan and come to our cafe’s own parking lot, you would get a jolt with slogans on the windows, not typical for any restaurant leave aside ethnic food joints. ‘Eat Healthy Drink Healthy’ or ‘Pure Michigan Pure Food, Nirmal =Pure would greet you at the outside. ‘Nirmal’ does mean ‘pure’ in our mother tongue Hindi. Once you enter inside, the first poster to greet you is ‘Know Your BMI’ and then ‘why whole wheat’ or ‘Meat for Protein?’ or why eat lentils, like all components of ‘disruptive eating’ which we practice and promote aggressively. We do proclaim ourselves as a mission-first food vendor and our mission is to defeat this monster of obesity and overweight prevalence fair and square. </span><br />
<span style="background-color: transparent; color: black; font-family: "times" , "times new roman" , serif; font-size: large; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Let us get back to the main story.</span></div>
<span style="font-family: "times" , "times new roman" , serif; font-size: large;"><b id="docs-internal-guid-33812137-5027-2449-1aec-39de550ce853" style="font-weight: normal;"><br /></b>
</span><br />
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: black; font-family: "times" , "times new roman" , serif; font-size: large; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">An old lady of around 65 years of age, white and well-educated inquires about our flagship item -Food Box 555 -5 items for $5 in 5 minutes - only fast and ready food at Nirmal. Food box contains total 24 Oz of food - 8 Oz of parboiled rice, 3 Oz of whole wheat bread, two entrees of 5 Oz each out of 3 choices of the legumes, vegetables and chicken and 3 Oz of fruit. Complete meal with the requisite protein and far tastier and nutritious than the tacos, burgers and pizzas in the same price. Parboiled rice is 80% nutritionally similar to Brown rice, so the Food box has around 50% of whole grain. When we talk about the slow carb, Parboiled rice is better choice as it has glycemic index of 38-40 as compared to 55-60 for Brown rice.</span></div>
<span style="font-family: "times" , "times new roman" , serif; font-size: large;"><b style="font-weight: normal;"><br /></b>
</span><br />
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: black; font-family: "times" , "times new roman" , serif; font-size: large; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">This lady calls me and ask - do you really think Food box is healthy with so much carb? Honestly I was taken aback as our whole concept of ‘disruptive eating’ revolves around Indian food read Curry and our style of eating. More whole grain, More plant proteins, More vegetables and much less meat and it is not we do it deliberately. Anyway I simply blurted out - Yes it is. If not then India and China would be the fattest nations on Earth which we are not. Like the obesity and overweight prevalence in Asian countries are much less than that of US or the Mediterranean countries eating the Mediterranean food considered the healthiest here in US. And if you are thinking the low rate of obesity may be due to the poverty, then yes the obesity rate for Asians in the US is 12% as compared to 36% for the general population and the Asians are the highest income group here. </span></div>
<span style="font-family: "times" , "times new roman" , serif; font-size: large;"><b style="font-weight: normal;"><br /></b>
</span><br />
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: black; font-family: "times" , "times new roman" , serif; font-size: large; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">But this incident was blessing in disguise as it opened a new window for our thought process. It actually helped us to redefine the tools for Disruptive Eating. The low income populace is disproportionately affected by this menace of obesity and overweight but the whole food system is kind of rigged for the low income populace. I would explain how? </span></div>
<span style="font-family: "times" , "times new roman" , serif; font-size: large;"><b style="font-weight: normal;"><br /></b>
</span><br />
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: black; font-family: "times" , "times new roman" , serif; font-size: large; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">First thing first, USDA guidelines do recommend getting 45% to 65% of daily calories from the Carb. Also around 33% calories from the grains (for 2000 calories diet), half of which should be the whole grain. Majority eat 15% of recommended whole grains and 40% does not eat at all the whole grain. I don’t see how and why the Carb is declared as a villain for obesity and overweight prevalence.</span></div>
<span style="font-family: "times" , "times new roman" , serif; font-size: large;"><b style="font-weight: normal;"><br /></b>
</span><br />
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: black; font-family: "times" , "times new roman" , serif; font-size: large; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> I would put Carb into 3 categories - </span></div>
<span style="font-family: "times" , "times new roman" , serif; font-size: large;"><b style="font-weight: normal;"><br /></b>
</span><br />
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: black; font-family: "times" , "times new roman" , serif; font-size: large; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">1. Slow carb - any food item with low glycemic index (GI) like the whole grains, lentils, other legumes</span></div>
<span style="font-family: "times" , "times new roman" , serif; font-size: large;"><b style="font-weight: normal;"><br /></b>
</span><br />
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: black; font-family: "times" , "times new roman" , serif; font-size: large; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">2. Fast carb - any food item with high glycemic index like white rice, white bread and any sugary item. The reference point for GI is sugar with GI of 100.</span></div>
<span style="font-family: "times" , "times new roman" , serif; font-size: large;"><b style="font-weight: normal;"><br /></b>
</span><br />
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: black; font-family: "times" , "times new roman" , serif; font-size: large; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">3. Zero Carb/Low Carb - All meats are zero Carb and most of the vegetables and fruits would be considered the low carb.</span><br />
<span style="font-family: "times" , "times new roman" , serif; font-size: large;"><span style="background-color: transparent; color: black; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-style: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">So let me start with the Fast Carb which I do equate with 'trash' as it is harmful for us. Foods with high glycemic index breaks into the sugar very fast giving blood sugar spikes and a sense of fulfillment quickly. So you eat less and as soon these spikes subside, you again feel hungry say within a hour or two. As we do lunch and dinner once a day, we go for the junk foods and soda to satiate our hunger. Again these are also Fast Carb and we get into a vicious circle. </span></span><br />
<span style="font-size: large;"><span style="font-family: "times" , "times new roman" , serif;"><br /></span>
<span style="font-family: "times" , "times new roman" , serif;">We must discard Fast Carb, I would agree at least for the main meals. But the substitute is not the low carb or zero carb. I would share my struggle. When I first came to the US for my education, we used to have welcome lunch or dinner or food at the official get-together. The spread of the food in the sit-in buffet used to be quite fabulous with one beef item, one pork item, one chicken item, then baked vegetables (read broccoli), sandwich breads and some rice too. Its another matter that majority of Indians don't eat beef or pork due to religious beliefs, Broccoli I was not familiar with then and the sandwich breads I assumed you can eat for only morning breakfasts as is done in my family. So I was left with only chicken and some rice because if all persons ahead of you taking only 2 spoons of rice, you can't take 10 spoons and just disrupt the whole line. Here I am with almost 2-3 patties of chicken (almost 30 Oz) and still not feeling full. My savior was the cookies or Ice cream as dessert. But it was double whammy. With all due respect to the Vegans or Vegetarians, I can't sustain myself on the salads or the baked vegetables though at home I eat meat only 3-4 times out of 14 full meals a week. But that credit goes to Curry. But then Curry makes 42% of India's population vegetarian as compared to only 10% of population being vegetarian in the US and only 5% in China.</span></span><br />
<span style="font-size: large;"><span style="font-family: "times" , "times new roman" , serif;"><br /></span>
<span style="font-family: "times" , "times new roman" , serif;">First you end up eating more meat as they are zero carb and they don't give you any sugar spikes to give you sense of fulfillment, so you go on filling your stomach physically. Meat has more fats and saturated fats than the plant proteins like legumes or tofu, nutri-gget or the vegetables, so you are eating more fats. And then because we need these blood sugar spikes at the end, you go for the pure sugary items, not good for health.</span></span><br />
<span style="font-size: large;"><span style="font-family: "times" , "times new roman" , serif;"><br /></span>
<span style="font-family: "times" , "times new roman" , serif;">Now talk about the 'Slow Carb.' Our Food Box is the perfect example. Out of 24 Oz, you get 11 Oz of whole grain, slow carb, if you take legumes and vegetables as entrees, both slow carb or Chicken, the zero carb item. The side of fruit or salted yogurt is also slow carb. All 5 items in $5. You eat Food Box and it keeps you full for 5-6 hours. No need to spend money and time on eating junk foods and soda. This is what our patrons tell us so many times.</span></span><br />
<span style="font-size: large;"><span style="font-family: "times" , "times new roman" , serif;"><br /></span>
<span style="font-family: "times" , "times new roman" , serif;">Any food items with GI around 50 would qualify as Slow Carb as these items breaks slowly to give you blood sugar spikes, a sense of fulfillment. So you eat your full meal and for the next 5-6 hours you are all set. Compare this with Big Mac, also almost 24 Oz in total with the white breads and beef patty and priced at $5-6 if you include soda as people do usually. It won't keep you full for even a hour or two because you are eating a combination of fast and zero carb.</span></span><br />
<span style="font-size: large;"><span style="font-family: "times" , "times new roman" , serif;"><br /></span>
<span style="font-family: "times" , "times new roman" , serif;">But when I say that our food system is rigged because the whole wheat bread costs more than the white breads. Whereas it should be 50% cheaper. Brown rice is costlier than white rice. Very few of us know about the Parboiled rice which is better 'Slow Carb' than the Brown rice.</span></span><br />
<span style="font-size: large;"><span style="font-family: "times" , "times new roman" , serif;"><br /></span>
<span style="font-family: "times" , "times new roman" , serif;">#EatingHealthyCheaper is in our hands. The day we start asking the restaurants to serve Parboiled rice and the whole wheat breads, they would follow suit. Then the grocers like Sam's club and GFS would start selling Parboiled rice and whole wheat flour which they don't do now.</span></span><br />
<span style="font-size: large;"><span style="font-family: "times" , "times new roman" , serif;"><br /></span>
<span style="font-family: "times" , "times new roman" , serif;">Let us make this a movement and join us at Twitter @NirmalCurry and Facebook and Instagram (Nirmal Indian Cuisine). I am ready to debate with all proponents of 'Low Carb' because it may be good for people with the higher income, not for the majority here. And yes Indian food is all about the Slow food and the SLow carb.</span></span></div>
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Anonymoushttp://www.blogger.com/profile/16667603613456936583noreply@blogger.com0tag:blogger.com,1999:blog-2412477875501055479.post-68748701490453061292016-07-29T22:44:00.000-04:002016-07-30T12:19:31.357-04:00Prevention is always better than Cure<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 10pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: black; font-family: "calibri"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">#PokemonGo became the most succesful app ever in the US within 2 weeks of its launch this month. But what was so unique about it? Like #Pokemon has been around for a while may be 20 years or so. For the first time, the gamers were forced out of their couches and wander around to catch the pokemons. Some hailed it as a kind of fitness app which can tranform the health profile of the US. Almost 70% of the US populace are overwiehgt and 36% of them are obese, inching up last year from 33%. But what is most disheartening is majority don’t think we can reverse this trend as evident from this line in the global obesity report published on April 1st 2016~ </span><span style="font-family: "calibri"; font-size: 14.6667px; line-height: 20.24px; white-space: pre-wrap;">http://www.cnn.com/2016/04/01/health/global-obesity-study/ </span></div>
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<span style="background-color: #fefefe; color: #262626; font-family: "cnn" , "helvetica neue" , "helvetica" , "arial" , "utkal" , sans-serif; font-size: 18px; line-height: 30px;">What chance does the United States have to stop the rise of obesity by 2025? Zero, the study says.</span></div>
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<span style="background-color: transparent; color: black; font-family: "calibri"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">This app gives us hope. It demonstrates people want to come out of their couch potato status but they need some purpose, in this case catching the pokemons all around. But our case is not as simplistic as we intend or desire to be. Off course we believe #DisruptiveEating gives very high purpose to each of us to make the world or our planet a better place. And we tell people Indian food is key to #DisruptiveEating. But 2 things make our job more difficult - first one is natural as the eating habit after some point is not easy to change. Second is the myth about Indian food. </span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 10pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: black; font-family: "calibri"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">But first thing first. if 5% of the world population here in the US keep a semblance of health after consuming 52% of the world medicines, something is amiss. Please read my earlier posts. How your bad health or health with the medicines impact you and your family the income and the educational opportunities. Which in turn may be not let you to come out of abyss of paycheck to paycheck or paycheck to the food stamps life. Health equality is the key to fight the income and educational inequality, not the other way round- 3 components of the social inequality. But as things stand today, there is lot of talk about income and educational inequality but just a lip-service here and there for the health equality. Do you wonder why there is the dietary guidelines by DPHP (Disease prevention & health promotion) once in 5 years? Like given the pace of change in this internet age, you won’t remember what happened in the world or your life 5 years back. See here ~</span><a href="https://health.gov/dietaryguidelines/2015/guidelines/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "calibri"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">https://health.gov/dietaryguidelines/2015/guidelines/</span></a><span style="background-color: transparent; color: black; font-family: "calibri"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> .</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 10pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: black; font-family: "calibri"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Like first time it says sodium intake should be limited to 2300 mg daily. We get most of sodium from the salt and various preservatives in all type of processed foods. We all know that excess salt and sugar is bad so why we need to wait for 5 years to hear it. I am happy that at least dietary guidelines are related to ‘disease prevention.’ This is what we vouch for when we talk about first 75:25 rule. 75% of our health issues owe its origins to our unhealthy life style and 75% of life style depends on what we eat or drink.</span></div>
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<span style="background-color: transparent; color: black; font-family: "calibri"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">June 2016 could be a watershed month for us as we decided to project ‘Indian cuisine’ as a key to challenge the status quo going on for too long and people not having many options to change. Take our second 75:25 rule. We ask you to try to stick to 75% alkaline food and 25% acidic food. See the chart here ~</span><a href="http://greenopedia.com/alkaline-acid-food-chart/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "calibri"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">http://greenopedia.com/alkaline-acid-food-chart/</span></a><span style="background-color: transparent; color: black; font-family: "calibri"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> . And you would instantly say that its most logical thing you came across. All vegetables and fruits are in alkaline category. No prize for guessing the sodas, beef and pork are in the most acidic category. So why Indian food can make it easier for you? Indian food revolves around onions, tomato, garlic, ginger, plethora of spices like turmeric, cumin and coriander and all are in alkaline category. Lentils and goat meat are the staple food items in India and lentils are alkaline. The goat meat could be the least acidic meat in the sense that the goat milk and the goat cheese are only alkaline dairy products. Kind of inference here. Our Mother’s curry has Ph of 6.4, very low acidic as water has Ph of 7, perfect neutral. We call it Mother’s curry (onions based) because we use it at home daily and almost in all foods. Let me admit Makhani and Tikka Masala curry are the most popular items in the US and both are based on the tomato sauce. We may eat tomato based food once a week at home if not more. </span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 10pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: black; font-family: "calibri"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">I always hear from the people they can’t eat Indian food as it is too ‘Spicy.’ And that is kind of biggest misnomer. Indian food uses plenty of spices but it is not Spicy. People equate ‘hotness’ of food with spiciness. Hotness come from Chili as in other cuisines like Mexican, Thai too which could be easily controlled. Like you can order your food as mild or medium, hot or extra hot. Our flagship item of Food Box_555 ($5 for 5 items in 5 minutes) has all mild entrees because that is only ready or fast food at Nirmal cafe. All spices are good for health in one way or other but yes it may take some time for your taste buds or bowel to adjust. And the spices are not Hot, Hot. But eating is believing.</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 10pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: black; font-family: "calibri"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">But we would make it easier for you to believe once we launch our packaged curry in the local grocery stores this Fall. You can find the bottled curry or mostly entrees in the Whole Foods or the Costco which are beyond reach of 60%. Please read my previous post. So say once you buy a 8 Oz bottle of Mother’s curry in $4, you can use it as spread for your burgers, dressings for your salad or as barbeque sauce or mix it with lentils you cook at home to cook vegetables, chicken ot any other meat as per your choice. Basically it would democratize the Indian cuisine now considered elite. And perhaps that could be the best way to get used to Indian food.</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 10pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: black; font-family: "calibri"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">And why this is important for us? Because we want to wean people away from the fast food. We are convinced beyond doubt that if we have to succeed in our mission to contain the obesity or overweight prevalence here, people have to turn to the slow food here. And Indian curry is the slowest, tastier, cheapest and the most healthy food around.</span></div>
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<span style="background-color: transparent; color: black; font-family: "calibri"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">I remember one patron cautioning us about how our claims could be construed as a cure for the obesity or overweight? But here is the deal. We are out and out Prevention mode flag bearer unlike the weight loss clinics or the diet shops or the fitness centers. We say if people here eat Indian food frequently or get used to Curry, we can control the obesity or overweight menace here. And I have so many data to support our claims. Like India has 500 million vegetarians, 42% of its population whereas US has only 10% and China has 5% just for comparison with most popular ethnic cuisine. And the credit goes to Curry or our eating style. We believe that excess meat consumption is central to this meance and that we need to curtail it drastically. I am not yet factoring in the global warming debate yet. Compare this data - India’s meat consumption per person per day is only 13 gms as compared to 330 gms for US, 220 gms for Europe and 160 gms for China. Like even if we Indians eat meat, it is not our main food. While growing up in India I used to have meat item once a week on Sundays. Off course here in the US we do eat meat now 3-4 times a week.</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 10pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: black; font-family: "calibri"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">And we were not poor in India. That is often cited as a reason by the experts whenever I mention India having overweight prevalence of 20% only or the obesity rate of 6% compared to US’s 70% and 36% respectively. See the income level does play some part here but not the main part. If so then how you can justify the obesity rate of 12% among Asian Americans in the US which include Indians given that Asian Americans have the highest income level among all groups here including the whites. I am confident if the obesity data is for only Indian Americans, it would be below 10% as we eat far less meat than other Asians here though our eating styles - eating more grain, vegetables and eating more at home- are similar. The last one is very important to our all data.</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 10pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: black; font-family: "calibri"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Majority of Indians in India may eat outside once or twice a month. Here my family eat outside once a week thanks to our kids as we get to try so many different cuisines. So if you are eating Indian food once a week indulging in the buffet or creamy, oily items offered at the majority of Indian restaurants, these data are not relevant. Because for example, the buffet is not at all healthy eating. Not only one ends up eating more meat if you are non-vegetarian, majority end up over-eating. And this is what I have seen first hand at Temptations, our earlier avatar. It could be relevant only when you cook and eat Indian food regularly at home or try to eat better at the Indian restaurants, doable due to the flexibility of curry. </span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 10pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: black; font-family: "calibri"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">When we ask you to eat Indian Curry, our hidden focus is to reduce the meat consumption here. But we are not telling you straight. We don’t have to as our mission to fight obesity is intertwined with less meat consumption. Recently I came across PETA’s announcement for $10000 award for a butcher shop in Kalamazoo, MI if they convert to a vegan shop after a fire ravaged their original store. </span></div>
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<span style="background-color: transparent; color: black; font-family: "calibri"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">http://www.lansingstatejournal.com/story/news/local/michigan/2016/06/29/peta-michigan-butcher-shop-go-vegan-10k/86519528/ . </span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 10pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: black; font-family: "calibri"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">I liked such approach. Majority here care for the animals as the US has the highest per person pet animals. But read my post - Is Veganism the anti-dote to vegetarianism? The compassion for animals and the meat consumption are two separate things. First, we have to provide the substitutes for the meat and Indian cuisine has plenty. I hereby ask PETA to start supporting Indian cuisine in the sense that let people first go for #meatless eating and then let them decide to go #meatfree or even VEGAN. See even if you don’t care for global warming or the climate change, the meat consumption as of today is not sustainable. Like 64% of the agriculture land is used for the animals’ feed. How you think we would be able to feed 9 billion people by 2050?</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 10pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: black; font-family: "calibri"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">This week I did watch DNC for the first time. Politics is not my cup of tea but from June 2016 we decided to be a part as the politicians have played a major role to sustain this status quo as evident from the soda tax episode in Philadelphia. I admire Mr Michael Bloomberg, one man army for the prevention mode. He continues to pick-up fight everywhere for everything. I always wonder why he can’t support the cities if they agree to make the restaurants in the city Soda free. Like we may be the only restaurant out of 1500 or so in the Washtenaw county who does not offer any soda drink in the menu. The patrons go for other options, majority for the water. At least I am not aware if we lost some patrons for that. But yes the sodas are the most profitable item in a restaurant with almost 300% margin, other items may have 30-40% margins. City can always give some incentives to the soda-free restaurants in the form of 50% reduction in the food license fees or the local banks giving loans at the reduced rates. Like all of us live in the same community and a health community would be cost effective if we factor in terms of lost man-hours or higher insurance premium due to the bad health. </span><span style="font-family: calibri; font-size: 14.6667px; line-height: 1.38; white-space: pre-wrap;">Two things are relevant here. First, the soda-free restaurants would be far more effective than the soda tax. Second, the water becomes the prominent drink, a neutral drink and a free option, so relevant for both 75:25 rules. </span><br />
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<span style="font-family: calibri; font-size: 14.6667px; line-height: 1.38; white-space: pre-wrap;">Similarly the heart related disease is No 1 killer in the US. We know that simply switching to whole wheat bread can reduce this risk by 20% as per research of University of Washington and similar study by Harvard. Please see our website blog 'Why whole wheat bread.' We also know the majority of restaurants here don't serve whole wheat bread as the Sam's club and GFS, two biggest suppliers for the restaurants, don't even carry whole wheat or grain flour. Then why not the cities can goad or give restaurants incentives to serve only whole wheat bread. We proved at Nirmal that the food exclusion works. We only serve whole wheat bread called Roti at Nirmal whereas Naan white bread is synonymous with Indian cuisine here in the US.</span><br />
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<span style="font-family: calibri; font-size: 14.6667px; line-height: 1.38; white-space: pre-wrap;">I can here murmur of 'Freedom of Personal Choice' or 'are we slaves' all around which I did take on in my earlier posts. It is all about 'Freedom to let People Suffer' and trust me majority belong to 60% of 10:30:60.</span></div>
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<span style="background-color: transparent; color: black; font-family: "calibri"; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Have you heard - Honesty is the best policy only if majority are honest? Same here - Prevention would work only when the majority start practicing it, not wait for the cure.</span></div>
Anonymoushttp://www.blogger.com/profile/16667603613456936583noreply@blogger.com1tag:blogger.com,1999:blog-2412477875501055479.post-12152295839925596932016-06-29T22:43:00.001-04:002016-06-29T23:12:02.013-04:0010% vs 30% vs 60%<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 10pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Two news items may have missed your attention this month as we were swamped, starting with the farewell to a living legend Muhammed Ali to the last Presidential primary to #OrlandoShooting to the Cavaliers’ win to #Brexit to Messi’s retirement. The posterity would remember June 2016 for long, we too though for different reasons and two news items would change the direction of our campaign.</span></div>
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<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">First, Philadelphia became the first major city in the US to impose the soda tax. Actually major or minor, it is only second city after Berkeley, CA to go that route. Needless to mention the millions were spent from both sides, Mr Bloomberg on one side and the beverage companies with Teamsters union at the other. But the Mayor of Philadelphia Mr Jim Kenney in his speech at the signing event did not mention a single time why the soda tax was imposed in a city with 68% of obesity and overweight prevalence. Like he did mention he needs money for the community schools, health centers, parks but he did not have courage to say reduced soda consumption in his city would be better for its residents. Berkeley did not mince words though.</span></div>
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<a href="http://www.npr.org/sections/thesalt/2016/04/08/473548273/philly-wants-to-tax-soda-to-raise-money-for-schools" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "arial"; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">http://www.npr.org/sections/thesalt/2016/04/08/473548273/philly-wants-to-tax-soda-to-raise-money-for-schools</span></a><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> .</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 10pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Second news item involves soon-to-be the world’s largest agriculture company Bayer AG, a German company, who is buying Monsanto, the US company. So someone at Bayer’s crop science division tweeted ‘reduced meat demand would be good for our planet.’ And there was such a blow-back from the farmers here in the US that Bayer’s unit apologized to the farmers. See article here - </span></div>
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<a href="http://www.reuters.com/article/us-bayer-crops-tweet-idUSKCN0Z623O" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "arial"; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">http://www.reuters.com/article/us-bayer-crops-tweet-idUSKCN0Z623O</span></a><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> .</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 10pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">I was shocked but not in disbelief. I don’t think anyone needs a college degree to know the sodas are bad for our health and the current meat consumption is not good for health as well as not sustainable. Please read my earlier posts. We do have data - the obesity rate inched up to 36% last year and then the last line of this global obesity rate stamped what we suspect already~ </span></div>
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<a href="http://www.cnn.com/2016/04/01/health/global-obesity-study/index.html" style="text-decoration: none;"><span style="background-color: transparent; color: #0563c1; font-family: "arial"; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">http://www.cnn.com/2016/04/01/health/global-obesity-study/index.html</span></a></div>
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<span style="background-color: transparent; color: #333333; font-family: "arial"; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">“</span><span style="background-color: #fefefe; color: #262626; font-family: "arial"; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">What chance does the United States have to stop the rise of obesity by 2025? Zero, the study says.”</span></div>
<div dir="ltr" style="line-height: 1.2; margin-bottom: 14pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: #fefefe; color: #262626; font-family: "arial"; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Are we so helpless? Is not the ‘Freedom of Personal Choice’ being misused? Remember our first 75:25 rule. 75% of the health issues owe its origins to being overweight or obese. Need proof? The US has 5% of world population but consumes 52% of total world medicines. </span></div>
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<span style="background-color: #fefefe; color: #262626; font-family: "arial"; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Read here ~</span><a href="http://apps.who.int/medicinedocs/en/d/Js6160e/6.html" style="text-decoration: none;"><span style="background-color: #fefefe; color: #1155cc; font-family: "arial"; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">http://apps.who.int/medicinedocs/en/d/Js6160e/6.html</span></a><span style="background-color: #fefefe; color: #262626; font-family: "arial"; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> .Is not this crazy? Like some experts would claim the longevity of the population has gone up, the mortality rate of some groups has gone down but with the help of piles and piles of medicines. Whereas the world over lot of people are leading the healthy life without medicines.</span></div>
<div dir="ltr" style="line-height: 1.2; margin-bottom: 14pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: #fefefe; color: #262626; font-family: "arial"; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">But both of these news items authenticated my classification of 10% vs 30% vs 60% which I mentioned fleetingly in my earlier posts. I would explain. Second, I am not very political and for me, 99% vs 1% is over simplified. But from now, we decided to go for the socio-political campaign for #DisruptiveEating to maximize its impact. </span></div>
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<span style="background-color: #fefefe; color: #262626; font-family: "arial"; font-size: 16px; line-height: 1.2; white-space: pre-wrap;">10% of people are super rich and they don’t get impacted by our issues. Like nothing means nothing can change their fortunes or well-being except for some untoward heavenly interventions. They are out of my purview.</span></div>
<div dir="ltr" style="line-height: 1.2; margin-bottom: 14pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: #fefefe; color: #262626; font-family: "arial"; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">30% of people are well educated and skilled in some way or other. It includes the people working for the Beverage companies to the meat industries to the Teamsters union to the restaurant owners to the big food and agriculture corporations to the pharmateutical companies to the health insurance providers to the hospitals to the majority of politicians.They are well-paid, majority of them earn in excess of $50K per annum.</span></div>
<div dir="ltr" style="line-height: 1.2; margin-bottom: 14pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: #fefefe; color: #262626; font-family: "arial"; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">60% people live paycheck to paycheck or the paycheck to the food stamps and back, majority on the hourly wages. So 5%% people may be jumping around between the last two categories. Incidentally almost 70% of people are overweight here in the US. And the obesity rate among the African-American women is 56%, Hispanic women 46% as against 36% for all. No brainer this menace is directly linked to the income level.</span></div>
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<a href="http://www.nytimes.com/2015/11/12/health/obesity-rises-despite-all-efforts-to-fight-it-us-health-officials-say.html?_r=0" style="text-decoration: none;"><span style="background-color: #fefefe; color: #1155cc; font-family: "arial"; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">http://www.nytimes.com/2015/11/12/health/obesity-rises-despite-all-efforts-to-fight-it-us-health-officials-say.html?_r=0</span></a><span style="background-color: #fefefe; color: #262626; font-family: "arial"; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
<div dir="ltr" style="line-height: 1.2; margin-bottom: 14pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: #fefefe; color: #262626; font-family: "arial"; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">In the Philly case, Teamsters union who represents the workers of the beverage bottling plants argued that due to soda tax, the consumption of soda drinks would go down, hence the bottling of sodas would go down and hence the workers would lose jobs. The same logic for the farmers who forced Bayer AG to apologize because they are earning million per year and are not ready to take a hit due to the reduced meat demand.</span></div>
<div dir="ltr" style="line-height: 1.2; margin-bottom: 14pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: #fefefe; color: #262626; font-family: "arial"; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">So these 30% people are smart. Barring few they are not overweight or obese. They have money and access to buy the healthier options. That’s why Whole Foods Inc, Trader Joe flourished during the worst recession of our time. Like they are not drinking sugary drinks or eating red meats in tons, trust me I put myself in this category. And I meet people all the time who won’t touch even potatoes, leave aside the red meat. Or if they become obese or overweight, they have resources to go for weight loss surgery, or buy diet meals from big name experts or see a nutritionist or join the fitness centers.</span></div>
<div dir="ltr" style="line-height: 1.2; margin-bottom: 14pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: #fefefe; color: #262626; font-family: "arial"; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Now take 60%, majority of whom are obese or overweight. They don’t have money or access to healthier options and nobody tell them or restrict them to eat or drink whatever they want under the garb of Freedom of Personal Choice. So they become slaves to their bad health and the medicines, spending their most of time, energy and money for the good health. Once you are not healthy, it is an uphill task to achieve the income and educational equality as you spend your resources traveling to and fro to health care providers to buy medicines, skipping hours at your job or missing your kids’ home work or absence of them at the schools. </span></div>
<div dir="ltr" style="line-height: 1.2; margin-bottom: 14pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: #fefefe; color: #262626; font-family: "arial"; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">All of us know these things, right? They why we don’t do anything about it? Why we accept the status quo meekly? Why us 30% for our extra well-being or good life let our fellow community members from 60% to struggle to get their basic things right? People are compassionate here no doubt if you think of multitude of the foundations, the money spent on the charity and the respect for the animals of all types. They why we could not be a bit extra compassionate towards our fellow human beings? Like why we can’t prevent something which are preventable rather than spending money for the cure?</span></div>
<div dir="ltr" style="line-height: 1.2; margin-bottom: 14pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: #fefefe; color: #262626; font-family: "arial"; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">When I mention ‘I am OK’ is not enough, I mean exactly that. let me share an example. We all know the whole grain is good or the whole wheat bread is good. Like if you read our blog at website ‘Why whole wheat bread’, you would think why I am eating the white breads when 1 whole wheat bread is equal to 8 white breads. We struggled for a year to discard the Naan white bread at Nirmal, synonymous with Indian food here as 95% of the Indian restaurants serve the Naan. Naan white bread is made in Tandoor oven which consumes 3 times more energy that that used for making Roti, the whole wheat bread, at Tawa. The way of working at Tandoor oven endangers the health of Tandoori chef as his face and hands continuously come into contact with 900 F. But what clinched the issue for us was a NPR report when the expert called the ‘white bread’ a trash. yes you read it right because the white bread harms you like other high glycemic index (GI) foods. You feel full for sometime due to the blood sugar spikes when you eat high GI food items and then you again feel hungry say in one-two hours forcing you to eat the junk foods, kind of double whammy. But because majority of 30% eat other healthier options, they are OK with Naan white bread or do-nuts or bagels or white bread burgers. That is the reason I don’t find the whole wheat flour at nearby Sam’s club or GFS, the two biggest suppliers for the restaurants. And as majority here eat outside, you are deprived of the whole wheat or whole grain options at most of the eateries. </span></div>
<div dir="ltr" style="line-height: 1.2; margin-bottom: 14pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: #fefefe; color: #262626; font-family: "arial"; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">So many whys? And the answers are simple for 60%. Prevention is always better than cure. When we first heard it may be in 6th grade, right. How many of us practice it in our daily life? And it is not that hard. Total $100 Billion plus is spent to fight the obesity and overweight prevalence in the US every year but the dietary guidelines which have potential to reduce the overweight prevalence, come once in 5 years. Why? Because so many jobs would be lost if 60% start #EatRight in 7 steps or even #EatHealthy as detailed in my earlier post. Does not it sound ironic or weird?</span></div>
<div dir="ltr" style="line-height: 1.2; margin-bottom: 14pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: #fefefe; color: #262626; font-family: "arial"; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">I remember signing a petition to stop the usage of computers in the offices, colleges when I was in college in India around 1990s. Like some people came and said this machine can do the work of 10-20 person alone and would take the jobs of our family members and the neighbors. Now when I think back, these computers created millions of jobs In India and all over the world. So when 50% of our population are not producing output at their 100%, what happens to the economy or the community or the city? So effectively they become the consumers only, not the contributors and all of us lose out on the long term. Healthy people make a city, state or country, not the ventures, the parks or the big factories.</span></div>
<div dir="ltr" style="line-height: 1.2; margin-bottom: 14pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: #fefefe; color: #262626; font-family: "arial"; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">June 2016 would be another watershed month for our journey when we decided to shed our cloak of ‘political correctness’ and go whole hog to position Indian food as the best option for the prevention mode. How? </span></div>
<div dir="ltr" style="line-height: 1.2; margin-bottom: 14pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: #fefefe; color: #262626; font-family: "arial"; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Starting with our second 75:25 rule for alkaline vs acidic food. See this link here ~</span><a href="http://greenopedia.com/alkaline-acid-food-chart/" style="text-decoration: none;"><span style="background-color: #fefefe; color: #1155cc; font-family: "arial"; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">http://greenopedia.com/alkaline-acid-food-chart/</span></a><span style="background-color: #fefefe; color: #262626; font-family: "arial"; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> . Please go through these charts and you would say it makes sense to eat more alkaline food. Most of spices, tomato, onion, ginger, garlic, the core of Indian food, are alkaline. Mother’s curry, made of onion and spices, which we use in the majority of entrees, has PH of 6.4 as per recent lab report, low acidic as water is considered neutral at PH value of 7. Beef and pork, the most acidic meats, are strict no-no in Indian cuisine.</span></div>
<div dir="ltr" style="line-height: 1.2; margin-bottom: 14pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: #fefefe; color: #262626; font-family: "arial"; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">But if the key is eating more plant proteins, more whole grain, more vegetables, start eating Indian food and you would find how easier it is. Like lentils, parboiled rice or whole wheat bread is so easy to cook at home which would make your lunch or dinner more affordable. Lentils with any whole grain is the complete protein. Why I talk about the lentils and the home cooking? Canada is the largest producer of lentils in the world. India is 2nd largest and the lentils are a staple food in Indian cuisine. Why not here as the lentils could be the cheapest source of protein as well as has 2nd highest protein per calorie after the soyabeans. It is also the richest source of the dietary fiber. </span></div>
<div dir="ltr" style="line-height: 1.2; margin-bottom: 14pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: #fefefe; color: #262626; font-family: "arial"; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Another reason for the home cooking of Indian food is to avoid the Indian restaurants here. Reason, they don’t represent what we eat at home, authentic Indian food. We eat Roti, the whole wheat bread, at home daily but Naan white bread is cynosure of all eyes. Chicken Tikka Masala is the most popular dish here, a creamy entree whereas we don’t use dairy cream at all at home. Actually only North Indians eat creamy items but mostly the butter, to be fair to them. Though India is so diverse that every 100 miles our food changes with our language, no kidding.</span></div>
<div dir="ltr" style="line-height: 1.2; margin-bottom: 14pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: #fefefe; color: #262626; font-family: "arial"; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Are you aware of ‘Seven countries study’ done in 1950’s which put the Mediterranean diet atop the perch of the healthy eating here in the US. Please read here -</span><a href="http://www.sevencountriesstudy.com/about-the-study/countries/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "arial"; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">http://www.sevencountriesstudy.com/about-the-study/countries/</span></a><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> .</span></div>
<div dir="ltr" style="line-height: 1.2; margin-bottom: 14pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The seven countries in the study were US, Greece, Italy, Finland, Netherland, Serbia (formerly Yugoslavia) and Japan. Fast forward 2015, the overweight prevalence in 6 countries except Japan are over or close to 50%, Greece just behind the US with 63%. if you combine Japan’s overweight prevalence of 23% with the obesity rate among Asians in the US being only 12% last year, you can easily give the thumbs up to the Asian food and our eating style. But Indian food reduces your meat consumption considerably which we need to do eventually. India has 500 million vegetarians, 42% of its population as compared to 10% in the US and 5% in China. The credit for the vegetarian eating goes to the Curry as the spices in the curry dominate your taste buds not the chicken or the cauliflower. Below is the data for overweight prevalence.</span></div>
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<a href="https://www.washingtonpost.com/news/wonk/wp/2015/04/22/youll-never-guess-the-worlds-fattest-country-and-no-its-not-the-u-s/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "calibri"; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">https://www.washingtonpost.com/news/wonk/wp/2015/04/22/youll-never-guess-the-worlds-fattest-country-and-no-its-not-the-u-s/</span></a><span style="background-color: transparent; color: black; font-family: "calibri"; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
<div dir="ltr" style="line-height: 1.2; margin-bottom: 14pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: #fefefe; color: #262626; font-family: "arial"; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Back to soda, we stopped serving soda drinks at Nirmal, replacing it with so many Indian drinks from lemon water to cumin drink to almond drink to yogurt drink to off course ubiquitous Indian tea with spices, last one served hot. Soda drinks are most acidic and lemon water is in most alkaline category so does the other drinks. But the soda drinks have 300% profit margin. Normally the other food items have 30-40% profit margin. Why don’t the cities or the county can give incentives to the restaurants to discard the soda drinks? Or Mr Bloomberg? My 2 cents. Given that majority here eat outside, that could make the huge impact, better than the soda tax, for sure.</span></div>
<div dir="ltr" style="line-height: 1.2; margin-bottom: 14pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: #fefefe; color: #262626; font-family: "arial"; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Our task is cut-out. I can wish though the Columbus could have discovered America on his return journey after buying spices from India like other traders of his time. What keeps us going despite the Mount Everest of skepticism is this tribute to a G.O.A.T from an Indian girl at his funeral services this month, so inspiring.</span></div>
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<a href="http://www.telegraphindia.com/1160612/jsp/frontpage/story_90779.jsp#.V3RXv0vR_IU" style="text-decoration: none;"><span style="background-color: #fefefe; color: #1155cc; font-family: "arial"; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">http://www.telegraphindia.com/1160612/jsp/frontpage/story_90779.jsp#.V3RXv0vR_IU</span></a><span style="background-color: #fefefe; color: #262626; font-family: "arial"; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
<div dir="ltr" style="line-height: 1.2; margin-bottom: 14pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: white; color: #262626; font-family: "arial"; font-size: 24px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">he stood tall in the face of pelting rain and shouted: 'I am the disturbance in the sea of your complacency and I will never stop shaking your waves'."</span></div>
<span id="docs-internal-guid-0fc23649-9f22-f038-c7be-dfd71bdb6e50"><br /></span>Anonymoushttp://www.blogger.com/profile/16667603613456936583noreply@blogger.com0tag:blogger.com,1999:blog-2412477875501055479.post-12604197467863473222016-05-15T10:28:00.004-04:002016-05-15T10:28:43.800-04:00Freedom of Personal Choice?<div class="MsoNormal" style="background: white; text-align: justify;">
<span style="color: #222222;"><span style="font-family: Times, Times New Roman, serif; font-size: large;">It all started at Twitter,
see some tweets here.<o:p></o:p></span></span></div>
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<span style="color: #222222;"><span style="font-family: Times, Times New Roman, serif; font-size: large;"><br /></span></span></div>
<div class="tweettextsize" style="line-height: 13.5pt; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
<span lang="EN" style="color: #292f33;"><span style="font-family: Times, Times New Roman, serif; font-size: large;">Does <a href="https://twitter.com/BBCWorld"><span style="color: #0084b4;">@BBCWorld</span></a> really think children should never
have a sweet drink, not even when out for a special dinner? Ever?<o:p></o:p></span></span></div>
<div class="tweettextsize" style="line-height: 13.5pt; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
<span lang="EN" style="color: #292f33;"><span style="font-family: Times, Times New Roman, serif; font-size: large;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: 14.45pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span style="font-family: Times, Times New Roman, serif; font-size: large;"><span lang="EN" style="color: #292f33;">Do you think
water can be more effective than the #sugartax to fight childhood #obesity and
oral #health issues? </span><span class="invisible"><span lang="EN" style="color: #292f33;">http://</span></span><span class="js-display-url"><span lang="EN" style="color: #292f33;">bbc.in/1SI0BV8</span></span><span class="invisible"><span lang="EN" style="color: #292f33;"> </span></span><span class="apple-converted-space"><span style="color: #292f33;"> </span></span><span style="color: #292f33;"><o:p></o:p></span></span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;"><span class="apple-converted-space"><span style="color: #292f33;"><br /></span></span></span></div>
<div class="tweettextsize" style="line-height: 13.5pt; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
<span style="font-family: Times, Times New Roman, serif; font-size: large;"><span lang="EN" style="color: #292f33;">nt abt ever? we know alkaline better 4 us,
why nt lemon drink instead of cola~<a href="https://t.co/8hqOJT4qu4" target="_blank" title="http://www.indiahomeclub.com/interesting_articles/ia_ph_list_of_acid_alkaline_foods.php"><span class="invisible"><span style="color: #0084b4; text-decoration: none;">http://www.</span></span><span class="js-display-url"><span style="color: #0084b4; text-decoration: none; text-underline: none;">indiahomeclub.com/interesting_ar</span></span><span class="invisible"><span style="color: #0084b4; text-decoration: none;">ticles/ia_ph_list_of_acid_alkaline_foods.php </span></span><span class="tco-ellipsis"><span style="color: #0084b4; text-decoration: none; text-underline: none;">…</span></span></a></span></span></div>
<div class="tweettextsize" style="line-height: 13.5pt; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
<span style="font-family: Times, Times New Roman, serif; font-size: large;"><span class="u-hiddenvisually1"><span style="color: #292f33;"><br /></span></span></span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span style="font-family: Times, Times New Roman, serif; font-size: large;"><span class="apple-converted-space"><b><span style="color: #292f33; line-height: 107%;"> </span></b></span><b><span lang="EN" style="color: #292f33; line-height: 107%;">It's not about which is best. It's about
the freedom of personal choice. Or are you just a slave?<o:p></o:p></span></b></span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span style="font-family: Times, Times New Roman, serif; font-size: large;"><b><span lang="EN" style="color: #292f33; line-height: 107%;"><br /></span></b></span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span lang="EN" style="color: #292f33; line-height: 107%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;">The issue
was a BBC World article, link above, which mentioned how in Britain the
restaurants were issued the advisory to provide free water to their patrons on
top of the recent announcement of the ‘Sugar tax’ on the sugary drinks. Britain
too have the obesity problem far less as compared to the US but these efforts
are targeted specially at the childhood obesity. <o:p></o:p></span></span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span lang="EN" style="color: #292f33; line-height: 107%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;"><br /></span></span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span lang="EN" style="color: #292f33; line-height: 107%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;">Very
relevant for the US if you think of 80% of the restaurants visits are to the
fast food places and I don’t think they are designed to offer free water. If
you ask for water, some places may offer a smaller cup but the water and cola
come from the same fountain. Who would monitor? But the basic fact is offering
water does not make business sense. Like cola costs 10 cents assuming 2 small
cups (16 Oz) of consumption and even if you sell at $1, it is the highest
profit margin for any item at a food joint. So when we discarded the sodas at
Nirmal café eventually, we lost one major profit making item. Now our yogurt
drink called Lassi and Lemon water are the best selling items. But yes our
patrons can get free water from a separate source themselves.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span lang="EN" style="color: #292f33; line-height: 107%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;"><br /></span></span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span lang="EN" style="color: #292f33; line-height: 107%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;">http://www.usatoday.com/story/money/business/2014/09/24/income-gap-fine-dining-fast-food-restaurant-industry/16146559/<o:p></o:p></span></span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span lang="EN" style="color: #292f33; line-height: 107%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;"><br /></span></span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span lang="EN" style="color: #292f33; line-height: 107%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;">Now back to
our debate – Freedom of personal choice? No</span></span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span lang="EN" style="color: #292f33; line-height: 107%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;">thing wrong with that. My contention
is simple. We need full disclosure. Think of it. Whether you go to a bank to
get a $500 loan or get a credit card or go to your doctor or have faced the
judges at the courts, everywhere first you are told all information including
what you can do and can’t do, what is good, bad or ugly. It’s another matter
that most of us don’t even read all info printed in the small letters which may
need the binoculars. Do we get full disclosure of the food items? Like if you
agree with 75:25 rule which I mention all the time, you may agree that our
eating and drinking choices may decide what type of life we live both quality
and quantity wise. Specially now we have two 75:25 rules, the latest addition
being 75:25 ratio for alkaline:acidic food we consume. I would request you to
go through these two links:<o:p></o:p></span></span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span lang="EN" style="color: #292f33; line-height: 107%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;"><br /></span></span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span lang="EN" style="color: #292f33; line-height: 107%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;"><a href="http://www.mindfood.com/recipe/balancing-acid-alkaline/">http://www.mindfood.com/recipe/balancing-acid-alkaline/</a>
<o:p></o:p></span></span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span lang="EN" style="color: #292f33; line-height: 107%;"><br /></span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span lang="EN" style="color: #292f33; line-height: 107%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;"><a href="http://www.indiahomeclub.com/interesting_articles/ia_ph_list_of_acid_alkaline_foods.php">http://www.indiahomeclub.com/interesting_articles/ia_ph_list_of_acid_alkaline_foods.php</a>
<o:p></o:p></span></span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span lang="EN" style="color: #292f33; line-height: 107%;"><br /></span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span lang="EN" style="color: #292f33; line-height: 107%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;">That brings
us to the ‘Mind’ food – food with a thought. One disclaimer here, we are not
related anyway with Mindfood.com based in Australia though I love their info.
But we go beyond #EatHealthy which takes care of you only to #EatRight which
impacts you, the community, the country and the planet. How?<o:p></o:p></span></span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span lang="EN" style="color: #292f33; line-height: 107%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;"><br /></span></span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span lang="EN" style="color: #292f33; line-height: 107%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;">My favorite
example is the goat meat for a purpose. First, I grew up eating goat meat and
it used to be a staple meat in India, India still 2<sup>nd</sup> largest
producer in the world. Second, the huge disconnect here. The goat cheese is
wildly popular in the US rightly so as the goat milk and cheese are only
alkaline dairy products whereas there is no taker for the goat meat. The male
baby goats are killed within a week which has resulted in the Heritage Foods
USA’s campaign for ‘No Goat Left Behind’ or ‘Eat Goat to Save Goat.’ <o:p></o:p></span></span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span lang="EN" style="color: #292f33; line-height: 107%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;"><br /></span></span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span lang="EN" style="color: #292f33; line-height: 107%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;">But what we
know about the goat? The goat meat is even healthier than Chicken, see our
website blog. Or the goat meat could be far less acidic than beef or pork. Or
one pound of goat meat needs 127 gallons of water to be market-ready as
compared to 1800 gallons of water for beef and 700 for pork. Or for the same quantity
of meat, the goat needs 1/3<sup>rd</sup> of grass for beef or 1/5<sup>th</sup>
of grain for pork. Also the goat could be reared anywhere from the Himalayas to
the sub-Saharan Africa.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span lang="EN" style="color: #292f33; line-height: 107%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;"><br /></span></span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span lang="EN" style="color: #292f33; line-height: 107%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;">Taste-wise
goat is almost similar to the lamb, for me the best specially with Indian
curry. The why the world meat consumption is pork 36%, poultry 31%, beef 25%
and goat mere 6%. Trust me here the cola profit margin is not the issue,
information is. Like I, eating goat meat for the last 30 years or so, came to
know about all these info during the last 2 years when we failed to convince
our patrons to make switch to goat instead of lamb. Eventually we discarded the
lamb too at Nirmal. Food exclusion combined with info is the best way to
challenge the status quo.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span lang="EN" style="color: #292f33; line-height: 107%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;"><br /></span></span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span lang="EN" style="color: #292f33; line-height: 107%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;">Why you
think all financial documents have small prints? Because they want us not to
read these, period. Same with the meat industry. They are big and powerful. Why
to change the status quo even if it means bad news for the planet or the
poverty and hunger all across the globe. 64% of the world agriculture land is
used for producing the animals’ feed.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span lang="EN" style="color: #292f33; line-height: 107%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;"><br /></span></span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span lang="EN" style="color: #292f33; line-height: 107%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;">We are
slaves of our own ignorance and get exploited. Here is the deal. We humans are
the social animals, not the animals. Whatever personal choices we make in any
aspect of our life, good or bad, impacts the whole family, the community and in
turn the country and the planet. So nothing is personal as such if you care for
others, the basic tenet of being the human.<o:p></o:p></span></span></div>
<br />
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<br /></div>
Anonymoushttp://www.blogger.com/profile/16667603613456936583noreply@blogger.com2tag:blogger.com,1999:blog-2412477875501055479.post-82892642658650785502016-04-17T16:11:00.000-04:002016-04-17T16:11:06.049-04:00We need to boil the ocean<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none;">
<span lang="EN" style="line-height: 115%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;">The first time I
heard this phrase, I was dumb struck. I was meeting an expert at the
entrepreneurship center of a big name university and his first question was ‘why
you are trying to boil the ocean.’
Implicit in his question was you are asking for the business advice to
build the first ever Indian food chain. So why your business plan looks like that
of a non-profit or at most a social enterprise? I fumbled completely to explain how our
mission is integral to our business and that meeting went haywire.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none;">
<span lang="EN" style="line-height: 115%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;">But I don’t
blame him or anyone who slams us in the reviews. Like are we a restaurant or
nutritionist’s office, why we are making such a big deal of saving energy
saving planet or we don’t get it why we serve only whole wheat bread, parboiled
rice or why we discarded sodas from our menu. One gentleman predicted our mission would boomerang on us. It did actually it bomb-ranged. Like we lost
60% of the sales in the last 2 years and we have barely survived. But we are
still hanging on the hope that the people would come out of this ‘Ocean.’ Let me explain.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none;">
<span lang="EN" style="line-height: 115%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;">Everything is so
oceanic peaceful. People are eating or drinking whatever they want and without
thinking about their choices. The result is 70% population being overweight and
the obesity rate being up now to 36% from 33%. But there are so many gyms, health
clinics, weight loss surgeries, diet plans to take care of you, no worry. As
being overweight is precursor to most of the health issues, the trips to the
hospitals are ever increasing. But the doctors won’t tell you to check your BMI,
the Body Mass Index or you being overweight because it would violate your
privacy or be offending. So 60% of US adult population don’t know their BMI. The
hospitals and the health insurance companies are the most profitable business
here. The health care costs are going out of the roof, no worry. Because the
politicians are there to take care. Like we all are seeing the fight over the
Obamacare for the last 6 years. <o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none;">
<span lang="EN" style="line-height: 115%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;">Who suffers the
most for this oceanic nonchalance? No prize for guessing. The low income
populace who does not have money to buy diet plans or can afford weight-loss
surgeries. The people who don’t have insurance despite of Obamacare. We are
convinced that the health equality is the key to fight the income and
educational inequality- 3 components of the social inequality. <o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none;">
<span lang="EN" style="line-height: 115%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;">Am I sounding
like 99% vs 1%? But I am more in 10% vs 30% vs 60%. 10% are super rich here, if
not billionaires, no need to waste any line here. 30% are the upper or high middle-income,
they have insurance, they can afford the healthy food of all types from the
Whole Foods to the soup-salad bars. 60% people live here from the paycheck to
paycheck. They can’t afford the healthy food or some of them don’t have
insurance. They lose their pay for their absence from work or can’t afford
day-care if their kids become sick and miss their schools. And once they fall
into this vicious health inequality, it become an uphill battle to overcome the
income and the educational inequality. <o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; text-align: justify;">
<span style="font-family: Times, Times New Roman, serif; font-size: large;"><span lang="EN" style="line-height: 107%;">Not a single day
passes in the news cycle without the mention of Obamacare or the school of
choice debate or the food stamp fight. How many times you hear about the
healthy eating or the media coverage about the celebrities denouncing the excess
meat consumption here or vouching for the plant protein like we do. May be
everyone would agree that this could be the root cause of the overweight
prevalence or the obesity menace. Like the government comes with the dietary
guidelines once in 5 years. Is that enough if you think of more than $100
billion spent per year for this fight? Or the last sentence of this article in
CNN -</span><span style="color: #222222; line-height: 107%;"><a href="http://www.cnn.com/2016/04/01/health/global-obesity-study/index.html" target="_blank"><span style="color: #1155cc;">http://www.cnn.com/2016/04/01/health/global-obesity-study/index.html</span></a><span class="apple-converted-space"> </span>. <o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; text-align: justify;">
<span style="background: rgb(254, 254, 254); color: #262626; line-height: 107%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;"><br /></span></span></div>
<div class="MsoNormal" style="background: white; text-align: justify;">
<span style="background: rgb(254, 254, 254); color: #262626; line-height: 107%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;">What
chance does the United States have to stop the rise of obesity by 2025? Zero,
the study says.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; text-align: justify;">
<span style="background: rgb(254, 254, 254); color: #262626; line-height: 107%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;"><br /></span></span></div>
<div class="MsoNormal" style="background: white; text-align: justify;">
<span style="background: rgb(254, 254, 254); color: #262626; line-height: 107%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;">If
I remember correctly we hear about ‘Prevention is better than cure’ may be in
the 4<sup>th</sup> or 5<sup>th</sup> grade and it is true for all aspects of
our life, not only for the health issues. But how many of us are in ‘Prevention’
mode or may be some of us can’t afford this mode when we talk about the healthy
food options for 60% populace. ‘Prevention’ is always much cheaper than the ‘cure.’<o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; text-align: justify;">
<span style="background: rgb(254, 254, 254); color: #262626; line-height: 107%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;"><br /></span></span></div>
<div class="MsoNormal" style="background: white; text-align: justify;">
<span style="background: rgb(254, 254, 254); color: #262626; line-height: 107%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;">The
foundation of ‘Prevention’ rests on the knowledge or sharing the knowledge. And
I can say with confidence now that Twitter is the best or may be the fastest source
for the relevant knowledge. Like you don’t have to tweet anything or you can
always retweet whatever you like. Just have an account and follow the handles you
need to. Our Twitter handle is @NirmalCurry. One caveat here never take any
article or statement at the face value, always dug deeper. I always do and come
across amazing info.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; text-align: justify;">
<span style="background: rgb(254, 254, 254); color: #262626; line-height: 107%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;"><br /></span></span></div>
<div class="MsoNormal" style="background: white; text-align: justify;">
<span style="background: rgb(254, 254, 254); color: #262626; line-height: 107%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;">So
when people say we are condescending because we share the nutrition charts or
resorted to the food exclusion, hurt us most. I would share a personal example.
I grew up in India eating goat meat, a kind of staple meat. I first ate chicken
when I was 16. So we used to have both lamb and goat at Nirmal café and most of
the patrons opted for the lamb. Very few Indian restaurants serve the goat meat
because there are not enough customers. I was not ready to accept such fate
because I and our chefs always felt that the goat curry is unique to Indian
cuisine and far tastier than any lamb item.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; text-align: justify;">
<span style="background: rgb(254, 254, 254); color: #262626; line-height: 107%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none;">
<span style="font-family: Times, Times New Roman, serif; font-size: large;"><span style="background: rgb(254, 254, 254); color: #262626; line-height: 115%;">One
day I chanced upon the Michigan State University (MSU) article about the goat meat
being healthier than even chicken, see our website blog. Much later I learnt that
the goat is far more sustainable too than beef, pork or lamb. See link here from
the National Geographic -</span><span lang="EN"><a href="http://environment.nationalgeographic.com/environment/freshwater/embedded-water/">http://environment.nationalgeographic.com/environment/freshwater/embedded-water/</a>
<o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; text-align: justify;">
<span style="background: rgb(254, 254, 254); color: #262626; line-height: 107%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;">Like
one pound of goat needs just 127 gallons of water as compared to 1800 gallons
for one pound of beef. We discarded lamb altogether from our menu and that
started our food exclusion spree. We eventually discarded the Naan white bread
and the Sodas. The last two exclusions took a year more.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; text-align: justify;">
<span style="background: rgb(254, 254, 254); color: #262626; line-height: 107%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;"><br /></span></span></div>
<div class="MsoNormal" style="background: white; text-align: justify;">
<span style="background: rgb(254, 254, 254); color: #262626; line-height: 107%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;">This
info was coming from one of the top agriculture universities in the world,
worth sharing. So when I sent this article to my uncles and aunts in India,
they were shocked. The goat is a red meat and majority of Indians quit eating
goat in favor of fish and chicken mostly around the age of 50-55 as a
prevention. If you think of recent WHO guidelines about the red meat, it
centers around the grilled meat. We Indians eat everything in curry with boiled
and cooked meat and only grilled items we eat are Tandoori chicken. But the Tandoor
ovens are used in the Indian restaurants only. So I am not sure if my uncles
and aunts would revert to the goat meat or not despite all logical back-ups.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; text-align: justify;">
<span style="background: rgb(254, 254, 254); color: #262626; line-height: 107%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;"><br /></span></span></div>
<div class="MsoNormal" style="background: white; text-align: justify;">
<span style="background: rgb(254, 254, 254); color: #262626; line-height: 107%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;">What
I want to emphasize that people know what they want to know. Like I have had no
inkling about the goat being healthier though eating goat for last 30 years or
so. What about my uncles and aunts? Are they stupid, NO? But some are stupid
for sure. There is huge uproar over the ‘BeefBan’ in India last year when one
person got killed having beef at home. The war of words continued for 3 months
among all sides. Beef is banned in India on the religious grounds as the cow is
revered by us Hindus and the Hindus form 85% of India’s population. I wished
and tried to share the MSU article and National Geographic link with all and
sundry. I personally don’t believe that any food item should be banned on any
ground. But no one even acknowledged my tweets.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; text-align: justify;">
<span style="background: rgb(254, 254, 254); color: #262626; line-height: 107%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;"><br /></span></span></div>
<div class="MsoNormal" style="background: white; text-align: justify;">
<span style="background: rgb(254, 254, 254); color: #262626; line-height: 107%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;">Each
of us needs to take charge of this ‘Prevention’ mode. We are not saying what to
eat or what not. But when I do see the beef item in the tweets of the Food
network or BBC Good Food or as a part of a diet plan, I want people to know 3
things – the beef has 40% more saturated fat than goat, the beef is the most
acidic meat along with the pork and the beef is not at all sustainable.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; text-align: justify;">
<span style="background: rgb(254, 254, 254); color: #262626; line-height: 107%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none;">
<span style="font-family: Times, Times New Roman, serif; font-size: large;"><span style="background: rgb(254, 254, 254); color: #262626; line-height: 115%;">Talking
of acidic-alkaline food items which I came across only last week at Twitter.
And I dug deeper as is my wont. See this link - </span><span lang="EN" style="line-height: 115%;"><a href="http://www.indiahomeclub.com/interesting_articles/ia_ph_list_of_acid_alkaline_foods.php">http://www.indiahomeclub.com/interesting_articles/ia_ph_list_of_acid_alkaline_foods.php</a>
<o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; text-align: justify;">
<span style="background: rgb(254, 254, 254); color: #262626; line-height: 107%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;">I
found this article most comprehensive. Still some confusion persists with
respect to the goat meat and the soya chunks, no info in this article. I am
exploring further. But the key is to strike a balance and for this we need
info.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; text-align: justify;">
<span style="background: rgb(254, 254, 254); color: #262626; line-height: 107%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;"><br /></span></span></div>
<div class="MsoNormal" style="background: white; text-align: justify;">
<span style="font-family: Times, Times New Roman, serif; font-size: large;"><span style="background: rgb(254, 254, 254); color: #262626; line-height: 107%;">One
of my fellow Twitterer sent this tweet – </span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #292f33; letter-spacing: 0.2pt; line-height: 107%;">I had a look at your blog. Go and read Tim Noakes, Gary
Taubes, Jimmy Moore, Nina Teicholz + Weston A Price</span><span style="background: rgb(254, 254, 254); color: #262626; line-height: 107%;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; text-align: justify;">
<span style="background: rgb(254, 254, 254); color: #262626; line-height: 107%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;"><br /></span></span></div>
<div class="MsoNormal" style="background: white; text-align: justify;">
<span style="background: rgb(254, 254, 254); color: #262626; line-height: 107%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;">They
are big names no doubt but we are so different on many counts. <o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; text-align: justify;">
<span style="background: rgb(254, 254, 254); color: #262626; line-height: 107%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;"><br /></span></span></div>
<ul style="margin-top: 0in;" type="disc">
<ol start="1" style="margin-top: 0in;" type="1">
<li class="MsoNormal" style="background: white; color: #262626; mso-list: l0 level2 lfo1; text-align: justify;"><span style="background: rgb(254, 254, 254); line-height: 107%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;">We are in ‘Prevention’
mode, not in cure, no diet or meal plans, we keep it simple. Eat Indian
food if you want to eat more plant protein, more whole grain, more
vegetables, less meat, period<o:p></o:p></span></span></li>
<li class="MsoNormal" style="background: white; color: #262626; mso-list: l0 level2 lfo1; text-align: justify;"><span style="background: rgb(254, 254, 254); line-height: 107%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;">We back-up our thoughts
with the food at Nirmal café now. If we say that #DisruptiveEating
revolves around the lentils and the goat, we aim to bring both these
items in the mainstream of US food scene one day in the near future. Till
then ‘Power of WE’ can do the needful.<o:p></o:p></span></span></li>
<li class="MsoNormal" style="background: white; color: #262626; mso-list: l0 level2 lfo1; text-align: justify;"><span style="background: rgb(254, 254, 254); line-height: 107%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;">We talk of ‘EatRight’ in
7 steps just not ‘EatHealthy.’ We want to bring the water foot-prints of
the food items, the food wastage, the energy saving, the home cooking at
the center-stage of our discussion. Watch out for our Mobile App. #DisruptiveEating
empowers each of us to make the world a better place. <o:p></o:p></span></span></li>
</ol>
</ul>
<div class="MsoNormal" style="background: white; text-align: justify;">
<br /></div>
<br />
<div class="MsoNormal" style="background: white; text-align: justify;">
<span style="background: rgb(254, 254, 254); color: #262626; line-height: 107%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;">We
want ‘Tsunami’ in this ocean of status quo pervading for so long. What a better
time to challenge the status quo as we wade through such tumultuous
Presidential election season.</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
Anonymoushttp://www.blogger.com/profile/16667603613456936583noreply@blogger.com0tag:blogger.com,1999:blog-2412477875501055479.post-85670756363953167272016-04-10T13:25:00.000-04:002016-04-10T21:36:12.824-04:00The ignorance is not bliss<div style="background: white; line-height: 18pt; margin: 0in; vertical-align: baseline;">
<span style="font-family: "times" , "times new roman" , serif; font-size: large;"><strong><span style="border: 1pt currentColor; color: #434a43; font-weight: normal; padding: 0in;">April’s Fool day 2016 came with the most comprehensive report on the
global obesity till date. Read here ~ </span></strong><span lang="EN"><a href="http://www.cnn.com/2016/04/01/health/global-obesity-study/index.html">http://www.cnn.com/2016/04/01/health/global-obesity-study/index.html</a>
. The obesity has spread its tentacles all across the globe as suspected and
expected. And it was not a joke, not even the last sentence of this article. </span><span style="background-color: #fefefe; color: #262626;">What chance does the United States have to stop the rise of
obesity by 2025? Zero, the study says.</span><o:p></o:p></span></div>
<div style="background: white; line-height: 18pt; margin: 0in; vertical-align: baseline;">
<span style="font-family: "times" , "times new roman" , serif; font-size: large;"><br /></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span lang="EN" style="font-family: "times" , "times new roman" , serif; font-size: large;">I was not
surprised at all. Not because the obesity rate inched up to 36% here as per the
report in Dec 2015 despite everyone’s Herculean effort with a cost of $100
billion plus per year. But because of our experience for the last 2 years with
Nirmal for Disruptive Eating when we brought the mission to fight the obesity
or overweight prevalence here at the front, end and center of our Indian food
venture. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span lang="EN" style="font-family: "times" , "times new roman" , serif; font-size: large;">Let me
explain. Everyone agrees that the problem is real but whatever we are doing is
not enough. So it took us almost 2 years to develop a concept of ‘Disruptive
Eating’ as it centered around 75:25 rule which I heard first time from my Grandma
in the childhood. Off course it came with ‘Early to Bed Early to Rise’ from Mr
Benjamin Franklin of all-time greats. Again the ‘healthy’ was the first. I
always marvel how my grandma with a 4th grade education in India used to know
or utter these phrases. I don’t know how much it has changed. But here it is.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span lang="EN" style="font-family: "times" , "times new roman" , serif; font-size: large;">75% of the
health issues in our life-time emanates from the unhealthy life-style, rest 25%
from the hereditary or the accidental causes. 75% of the unhealthy life style
depends on what we eat or drink and when, rest 25% on how much we sleep or play or work-out or watch TV or spend glaring at our phones. The last 2 items were not issues in
my childhood though.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span style="font-family: "times" , "times new roman" , serif; font-size: large;"><span lang="EN">So we saw a
distinct connection between the Indian food and a better way to eat or drink. Two
data points help. First, the obesity rate for Asians in the US is only 12% including
Indians. I am pretty sure it could be around 5% if only Asian Indians are taken
into the account, same as in India. The overweight prevalence in India is 16%
as compared to 70% in US and 28% in China. And I do have a reason to think so. The
second data point, there are 500 million vegetarians in India, 42% of total
population of India and 65% of the world vegetarians. For China, the vegetarian
population is only 5% and for US, it is around 10%. And the credit goes to
Indian Curry. So it could prove to be the best way to reduce the meat
consumption here. Please read our earlier posts about why we believe that
reducing meat consumption along with eating more plant proteins, more whole
grain is the key to win this fight. Once you start eating Indian food, you
would realize what we are trying to convey. I know Mediterranean cuisine has
always been put at the high pedestal of the healthy eating in the US. But it
revolves around the meat consumption specially beef and the obesity rates for
the Mediterranean countries from the Greece to Italy to Lebanon to Morocco do
not inspire any confidence. Please read
this article ~</span><span lang="EN"> </span><span lang="EN"><a href="https://www.drmcdougall.com/misc/2013nl/mar/med.pdf">https://www.drmcdougall.com/misc/2013nl/mar/med.pdf</a>
. Did you notice exclusion of India from the table of countries? And that is
our challenge and that is how the title of this article comes from.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span style="font-size: large;"><span lang="EN" style="font-family: "times" , "times new roman" , serif;">But I don’t
blame anyone. The way Indian food business developed here and is presented now,
does not make it a choice for the healthy eating and the rightly so. The most
popular Indian dishes here are the creamy ones. Barring the northern part of
India specially Punjab, where they use mostly the butter, I don’t think that
the dairy cream is used in Indian entrees anywhere. When I say anywhere I mean
in India, the cuisine and the language changes every 500 miles, if not 100
miles. Like I never saw my grandma or Mom using any cream or even the presence
in their kitchen. But it is a fact that Punjabis started the majority of Indian
restaurants here. So while researching in 2009 about why there is no Indian
food chain anywhere, most common refrain coming from the chefs was that
Americans like dairy cream, that’s why we use it. My poser to them was then why
the Chinese food is the most popular ethnic cuisine here which don’t have a
single drop of dairy in their food. Or take the Naan white bread. It is
synonymous with Indian cuisine here. It is made in Tandoor oven, a special type
of oven, which people can’t or don’t keep in their home. So we Indians eat the
whole wheat bread daily, off course in some parts of India, people eat rice
only. We Indians eat Naan when we go to restaurant once or twice a month.
Majority here eat outside and if we know the difference between the whole wheat
and white bread (please read our website blog), what is the point in feeding
the unhealthy option? Parboiled rice is 80% nutritionally similar to the Brown rice and I grew up eating Parboiled rice of all kinds. We used to eat Basmati rice on some special occasions or for the feast. Here white Basmati rice finds the pride of place. But the most bizarre thing which I found was very few Indian
restaurants serving goat meat and few serving beef too here. The goat meat is the staple meat in India. Like if you know
goat meat is healthier than even Chicken, 50% less saturated fat than beef, why
the Americans won’t opt for the goat curry. Like not even 1% restaurants serve
goat or lamb here, both taste almost similar. On top of that, the goat meat is
the most sustainable. One pound of goat needs 127 gallons of water as compared
to 1800 gallons for beef, 700 for lamb, 600 for pork. </span></span><br />
<span style="font-family: "times" , "times new roman" , serif; font-size: large;"><span lang="EN">See more at~</span><span lang="EN"> </span><span lang="EN"><a href="http://environment.nationalgeographic.com/environment/freshwater/embedded-water/">http://environment.nationalgeographic.com/environment/freshwater/embedded-water/</a>
.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span lang="EN" style="font-family: "times" , "times new roman" , serif; font-size: large;">We are now
ready with our concept and the franchise model. We want to expand and take our
message to all over Michigan and beyond. We have started talking with the VCs
and pitching our concept at various events. The response to our effort is kind
of disheartening to say the least. Like one VC in Michigan told us why you are
trying to boil the ocean, just to use the exact phrase. Like why you don’t sell
only food, let people decide what or what not to eat. In the sense he was
asking us to focus on our goal to make the first Indian food chain. One VC in
California told me that he does not think the Americans would start eating goat
anytime soon even in California where water usage is a big issue and we talking
about the water foot-prints of the food items. Or one gentleman wrote on our
Facebook page – do we think people here are overweight as well as stupid?<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span lang="EN" style="font-family: "times" , "times new roman" , serif; font-size: large;">My high-schooler
kid told me about the Ignorance project at TED.com which she watched in her
class. And it was so real, see it to believe it. Then I have had opportunity to
attend a TEDx event organized by Ypsilanti District Library (YDL) last month at
EMU. One speaker Mr Derrick Jackson gave us lot of hope. He is the Director of
the community engagement at Washtenaw county Sheriff’s office. He talked about
how asking questions make so much difference to one’s life or others’. He was
telling a story about a prostitute who was arrested 11 times by the cops before
someone asked her why she goes back to the streets again and again? Then began
the journey for her rehabilitation and now she is working with them to give
other women like her a second chance.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span lang="EN" style="font-family: "times" , "times new roman" , serif; font-size: large;">For me, the
ignorance and the stupidity are very far apart. The ignorance is the result of
us accepting the status quo, not asking the questions. The stupidity begins
when you don’t hear the answers or our learning ceases. We share a platform to
ask the questions and find the answers.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span lang="EN" style="font-family: "times" , "times new roman" , serif; font-size: large;">We don’t
accept such skepticism of the global obesity report with respect to the USA as
we believe in the American exceptionalism. Let us join hands together to prove
them wrong. This Michipreneur.com article did justice with our vision - <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span lang="EN" style="font-family: "times" , "times new roman" , serif; font-size: large;"><a href="http://www.michipreneur.com/disruptive-eating-entrepreneur-may-disrupt-food-industry/">http://www.michipreneur.com/disruptive-eating-entrepreneur-may-disrupt-food-industry/</a>
<o:p></o:p></span></div>
<span style="font-family: "times" , "times new roman" , serif; font-size: large;"><br /></span>
<br />
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<br /></div>
Anonymoushttp://www.blogger.com/profile/16667603613456936583noreply@blogger.com0tag:blogger.com,1999:blog-2412477875501055479.post-34532843445184670382016-02-23T10:58:00.001-05:002016-03-20T10:05:47.065-04:00Why we need Disruptive Eating<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span lang="EN"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: medium;">Our concept revolves around so many WHYS.</span></span><span lang="EN"><span style="font-family: "times" , "times new roman" , serif; font-size: medium;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span lang="EN"><span style="font-family: "times" , "times new roman" , serif; font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Why 70% of US population are overweight?<o:p></o:p></span></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span lang="EN"><span style="font-family: "times" , "times new roman" , serif; font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Why obesity rate in the US inched up to 36% despite everyone’s Herculean
effort at the price tag of $100 billion plus per year for the last 10 years at
least?<o:p></o:p></span></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span lang="EN"><span style="font-family: "times" , "times new roman" , serif; font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Why obesity rate for African American women is 56%, Hispanics women 46%? Is
the low income populace disproportionately affected?<o:p></o:p></span></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span lang="EN"><span style="font-family: "times" , "times new roman" , serif; font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Despite of such hullabaloo about obesity or overweight prevalence, why 60%
of adult US population does not know about BMI, the body mass index?<o:p></o:p></span></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span lang="EN"><span style="font-family: "times" , "times new roman" , serif; font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Why per capita per day meat consumption in the US is 330 gms, way above
than 220 gms for Europe and more than double, 160 gms for China? 1 pound = 454
gms and 1 Oz = 28 gms<o:p></o:p></span></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span lang="EN"><span style="font-family: "times" , "times new roman" , serif; font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Why 64% of world agriculture land is used for animals’ feed?<o:p></o:p></span></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span lang="EN"><span style="font-family: "times" , "times new roman" , serif; font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Why world meat consumption accounts for 21% of greenhouse gases, more than emission
by all modes of the transportation from the aero-planes to the motorbikes. <o:p></o:p></span></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span lang="EN"><span style="font-family: "times" , "times new roman" , serif; font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Why the world meat consumption pattern is 36% pork, 31% chicken, 25% beef,
6% goat when one pound of goat needs 127 gallons of water, beef 1800 gallons,
pork 600, lamb 700, chicken 500.<o:p></o:p></span></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span lang="EN"><span style="font-family: "times" , "times new roman" , serif; font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Why Heritage food USA has ‘Eat Goat to Save Goat’ campaign? Male baby goats
are killed within a week of birth as there is no demand for the goat meat in
the US. The goat cheese is wildly popular though.<o:p></o:p></span></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span lang="EN"><span style="font-family: "times" , "times new roman" , serif; font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Given the goat is healthier than even chicken, see MSU article ‘Why Goat’ at our
website. For the same amount of meat, the Goat uses 1/3<span style="font-size: small;"><sup>rd</sup> of grass needed
for beef and 1/5<sup>th</sup> of grain for pork. <o:p></o:p></span></span></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span lang="EN"><span style="font-family: "times" , "times new roman" , serif; font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;">The whole grain is good. Why Sam’s club and GFS don’t have parboiled rice
and whole wheat flour and they are two biggest suppliers for the restaurants
here in the US? White rice or bread is not whole grain.<o:p></o:p></span></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span lang="EN"><span style="font-family: "times" , "times new roman" , serif; font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Why protein is meat or meat is protein here in US? People are eating excess
protein and that too from the wrong source. Adult man just needs 56 gms and
woman 46 gms of protein.<o:p></o:p></span></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span lang="EN"><span style="font-family: "times" , "times new roman" , serif; font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Why lentils is not eaten here even when Canada is the largest producer of
lentils? Lentils may be the cheapest source of protein as well as the dietary
fiber?<o:p></o:p></span></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span lang="EN"><span style="font-family: "times" , "times new roman" , serif; font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Why people here is the way out of ideal #ProteinProfile of 25:25:50 for
meat:milk:vegan? This is my take, no survey here.<o:p></o:p></span></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span lang="EN"><span style="font-family: "times" , "times new roman" , serif; font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Why the US alone wastes $165 billion of food, 60% by the grocers, 40% by
the consumers.<o:p></o:p></span></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span lang="EN"><span style="font-family: "times" , "times new roman" , serif; font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Like there are so many Whys. If these Whys bother you, you may agree that we need to disrupt the way we
eat, hence the Nirmal for Disruptive Eating. We rely on four things:<o:p></o:p></span></span></span></div>
<div class="MsoListParagraphCxSpFirst" style="line-height: 115%; margin: 0in 0in 10pt 1in; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: "times" , "times new roman" , serif; font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span lang="EN">1.<span style="font-stretch: normal; line-height: normal;"> </span></span><span lang="EN">You don’t need ‘Meat for Protein’ - Focus on alternate protein like
lentils, soya chunks, tofu and other legumes which has more or equal protein
with much less fat- key to achieve the ideal #ProteinProfile. #MeatFree is not about eating vegetables and fruits as they are not protein.<o:p></o:p></span></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 115%; margin: 0in 0in 10pt 1in; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: "times" , "times new roman" , serif; font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span lang="EN">2.<span style="font-stretch: normal; line-height: normal;"> </span></span><span lang="EN">The world is not becoming vegetarian overnight - Focus on the goat meat –
healthier than chicken and most sustainable meat, we devised a way to serve the
boneless goat, a first for any restaurant.<o:p></o:p></span></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 115%; margin: 0in 0in 10pt 1in; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: "times" , "times new roman" , serif; font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span lang="EN" style="font-size: medium;">3.<span style="font-stretch: normal; line-height: normal;"> </span></span><span lang="EN"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Why Indian food is the key to #DisruptiveEating – </span></span></span></span><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">first, lentils and goat meat are staple food items in Indian cuisine, India being 2nd largest producer of both. Second, Indian food is Curry based. Curry is made from the base sauce of tomato or onion or spinach mixed with plenty of spices. It makes the food tastier. Like you eat Soya curry or Chicken curry, your taste buds won’t complain because they would enjoy the dominant taste of the spices in Curry. No surprise India has 500 million vegetarians, 65% of total vegetarians in the world. Third, Curry is liquid and you are forced to eat with the whole grain, rice or bread like we can’t drink our lunch or dinner. And fourth, because your stomach is limited and you are eating more whole grain, you are eating less meat, hence avoiding the excess protein and excess fat.</span><span style="font-family: "times" , "times new roman" , serif; font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span lang="EN"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: x-small;"><o:p></o:p></span></span></span></span></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "calibri" , sans-serif; line-height: 115%; text-indent: -0.25in;"><span style="font-size: large;">Curry may counter the recent WHO guidelines which revolve
around the processed meat and the red meat. But the issue is cooking at the high
temperatures as people here normally eat grilled meat. See this link:</span></span><br />
<div style="margin: 0in 0in 7.5pt;">
<span style="font-family: "arial" , sans-serif;"><span style="font-size: large;"> <a href="http://www.npr.org/sections/thesalt/2015/11/23/456654768/turning-down-the-heat-when-cooking-meat-may-reduce-cancer-risk">http://www.npr.org/sections/thesalt/2015/11/23/456654768/turning-down-the-heat-when-cooking-meat-may-reduce-cancer-risk</a>
.<o:p></o:p></span></span></div>
<div style="margin: 0in 0in 7.5pt;">
<span style="font-family: "arial" , sans-serif;"><span style="font-size: large;"> The boiled or stewed meat could be
a solution. Any curry with its ingredients is boiled and cooked with the meat or vegetables at 220-30 F. And it is far
better and healthier. See this link -</span></span><a href="http://www.dailymail.co.uk/health/article-2222970/Boiled-stewed-meat-better-heart-burgers-grilled-steak.html" style="font-family: Arial, sans-serif; font-size: x-large; line-height: 115%; text-indent: -0.25in;">http://www.dailymail.co.uk/health/article-2222970/Boiled-stewed-meat-better-heart-burgers-grilled-steak.html</a></div>
</div>
<div class="MsoListParagraphCxSpLast" style="line-height: 115%; margin: 0in 0in 10pt 1in; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: "times" , "times new roman" , serif; font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span lang="EN">4.<span style="font-stretch: normal; line-height: normal;"> </span></span><span lang="EN">Food exclusion is not the forced eating – As a food vendor or the
restaurant, we can limit the choices. Two examples here. We used to have
both-the white bread called Naan and the whole wheat bread called Roti-at
Nirmal. Similarly we used to have the
lamb and the goat and both taste almost same. We discarded the Naan and the
lamb altogether. The patrons complained initially but majority of them made
switch to Roti and Goat off course knowing why we did take such drastic step.
Like Naan is synonymous with Indian cuisine here in the US and we may have lost
20% of the sales.</span></span></span><br />
<span style="font-family: "times" , "times new roman" , serif; font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span lang="EN"><br /></span></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span lang="EN"><span style="font-family: "times" , "times new roman" , serif; font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;"></span></span></span><br />
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt;">
<span lang="EN" style="line-height: 115%;"><span style="font-size: large;">The obesity rate for the Asians including Indians in the US is 12% as compared
to 36% for the general population. As we Asians are not very much in the physical
exercising, our food and eating style does play a greater role. Given that
being overweight or obese is precursor to most of the health issues we face
today, a reduction of 20-25% overweight prevalence in the next 5-10 years has
potential to bring the healthcare costs down drastically.</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
<span lang="EN"><span style="font-family: "times" , "times new roman" , serif; font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;">What we need? We need Nirmals all across the US. First to provide food what
we vouch for- the protein substitutes and the goat meat. Nirmal may be among
2-3 restaurants serving the goat meat or may be among 10-20 restaurants serving
lentils or soya chunks out of 300+ restaurants in Washtenaw county. <o:p></o:p></span></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span lang="EN"><span style="font-family: "times" , "times new roman" , serif; font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Second, the message. The restaurants are the best way to convey any message
as people eat almost half of their meals outside. For example, you interact
with Nirmal once, you won’t forget BMI. From our logo to our menu to the
entrance poster to our toll-free number – BMI can’t escape from your attention.<o:p></o:p></span></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span lang="EN"><span style="font-family: "times" , "times new roman" , serif; font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Third, Nirmal makes Indian food affordable and positions it as a tastier
and healthier alternative to the tacos, burgers and pizzas, the low income
populace does not have access to the healthy food.<o:p></o:p></span></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span lang="EN"><span style="font-family: "times" , "times new roman" , serif; font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;">What Disruptive eating does – empower each of us to change the world-how?<o:p></o:p></span></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span lang="EN"><span style="font-family: "times" , "times new roman" , serif; font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;">First, the health equality – key to fight the income and educational inequality
– 3 components of the social inequality. <o:p></o:p></span></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span lang="EN"><span style="font-family: "times" , "times new roman" , serif; font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Second, less meat consumption, less greenhouse gas, we join fight against the
climate change, if 100 million people in the US skip meat one day per week,
total savings of meat would be whopping 3.6 billion pound a year<o:p></o:p></span></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span lang="EN"><span style="font-family: "times" , "times new roman" , serif; font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Third, say lentils and goat become hugely popular here and in the world,
both have similarity, could be grown anywhere, lentils have drought resistant varieties,
Canada is the largest producer, goat could be raised anywhere from the
Himalayas to the sub-Saharan Africa and we don’t need the farms to raise the
goats. Both could be great tools to fight the global poverty and hunger. How?<o:p></o:p></span></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span lang="EN"><span style="font-family: "times" , "times new roman" , serif; font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;">The world has almost 20% of unused or infertile land. Why can’t we grow
lentils? The lentils crop makes the land fertile in the long run. Or say the
meat consumption pattern reverses in next 10-20 years for goat with 50%,
chicken 30%, how much savings it would entail in the grass and grain. <o:p></o:p></span></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span lang="EN"><span style="font-family: "times" , "times new roman" , serif; font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;">How many poor people we can feed from this saved grain? How much
agriculture land we can free from the animals’ feed and use it for the humans’
produce or the human living. The world population would be 9 billion in 2050
from the current population of 7 Billion and we need food and space both to accommodate
them.<o:p></o:p></span></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span lang="EN"><span style="font-family: "times" , "times new roman" , serif; font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Recently I was accepted as a leader by PreventObesity.net. We may be the
first food vendor in their rank. Another first would be our App or video game
for disruptive eating (still at concept stage). Like we can’t stay away from
the disruptive technology for long. This App would be a game changer and would
take real and imaginary inputs and outputs. Like you just go on entering what
you eat, whether you use recycled or bio-degradable products, how much food you
throw, how many minutes do you work-out, how many times a week you cook at
home. You can get bonus points for eating goat and lentils and get penalized
for eating excess protein or calorie. The point you earn can use for fighting
the drought in a country, saving a town from the tornado or getting drowned due
to the global warming or feeding the hungry people all over the world-the
imaginary outputs. Then based on your effort, you could be among 10 Heroes to
be featured at Nirmal website every year with some real benefits.<o:p></o:p></span></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span lang="EN"><span style="font-family: "times" , "times new roman" , serif; font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;">The key is #EatRight not just #EatHealthy. Eat Healthy takes care of self.
#EatRight starts from the self to the family to the community to the country to
the planet. ‘I am OK’ is not enough, we need to care for others being OK too.
Like we can go to a restaurant and ask for whole wheat bread or the goat meat
or the soya chunks. This may work for the Indian restaurants easily as the
curry is so flexible. And yes there are 3500+ Indian restaurants in the US. That
would create the demand. We the people can challenge the status quo, very few
businesses do.</span></span></span></div>
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<span lang="EN"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: medium;">The history has our back. Just in this same community, President Kennedy in
1960 at the University of Michigan asked us to serve and change the world and
the peace corps was born. And it made USA unique and stand tall in the world. We
have another opportunity to make the world better just with #EatRight and bring
a food revolution starting from here. The world needs that, are you ready?</span><o:p></o:p></span></div>
Anonymoushttp://www.blogger.com/profile/16667603613456936583noreply@blogger.com0tag:blogger.com,1999:blog-2412477875501055479.post-84761124715827890272016-02-14T21:43:00.000-05:002016-02-14T23:06:54.482-05:00Why #EatRight resonates with the Valentine’s Day<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<span lang="EN"><span style="font-family: "times" , "times new roman" , serif; font-size: large;">Today is the Valentine’s Day. As the world celebrates the message of love
and compassion, #EatRight in 7 steps empowers each of us to take it further
from ourselves to the family & friends to the community to the country to
our planet. And It is so fitting for 2 largest democracies of the world – the
India and the US-to be the part of this democratization by bringing Indian food
to the mainstream US populace. Off course we are not donning the mantle of
Columbus the explorer who like many traders of his time was sailing to India for its spices
and discovered the US. So the history connects us here.<o:p></o:p></span></span></div>
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<span lang="EN" style="line-height: 115%;"><span style="font-family: "times" , "times new roman" , serif; font-size: large;"> Let me
start with an incident from the last week. The health inspector of our county
came calling in one afternoon. Like we do have half-yearly surprised inspection
which we have had in January. So we were a bit flustered. She had come on a
customer’s complaint. The complaint was about how we are serving the meat with
tofu in a vegetarian item. We were taken aback. Like we do allow co-creation in
which our patrons ‘make their own curry’ and we allow them to put 2 items in
their choice of curry. Like goat chickpeas korma or tofu chicken kadahi.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<span lang="EN" style="line-height: 115%;"><span style="font-family: "times" , "times new roman" , serif; font-size: large;">We finally figured out what was the issue. We do
offer Food Box in $5 with 5 items as a substitute for the buffet. We want to
position this as a tastier and nutritious alternative to the tacos, burgers and
pizzas. In fact, the Food Box is ‘Curry in Hurry’ given that Indian food may
easily be the slowest food. So one day for lunch we had Tofu Chili, Chili being
an Indo Chinese sauce. We mix soya chunks (Nutrela brand, not Nutella here) in
this item because tofu is also made of soya. I would tell you why. I have been eating
soya chunks of the same brand for the last 25 years or so and it is perfect
meat substitute, please see our website. It has more protein than any meat item
with almost zero fat. So we tell patrons about it and give it for sampling. So
when a patron complained it about being meat, we were happy. Finally someone
from the local populace confirmed it tasted like the meat. The health inspector
did not know about it and we showed her what it is and how we use it.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<span lang="EN" style="line-height: 115%;"><span style="font-family: "times" , "times new roman" , serif; font-size: large;">But what distressed us was why he has to complain
this to the health department. Like if we eat or get take-out and find
something abnormal, we call first the restaurant, not the health department. Let me admit we do face greater scrutiny for everything and I can
understand why. India is a poor country with lot of poor but there is nothing
wrong with our food, culture or intellect. And yes India got independence only
in 1947 after 1000 years of servitude first under the Muslim rulers followed by
the British empire.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<span lang="EN" style="line-height: 115%;"><span style="font-family: "times" , "times new roman" , serif; font-size: large;">I remember talking to one patron about India
having 500 million vegetarians, 65% of the world vegetarians and he thought it
is because of poverty. I explained on two counts. First, only 125 million of
this 500 million are ‘Eggatarian’, like they eat egg, no meat. And I don’t
think the vegetables are cheaper than egg. Second, the poor in India do eat all
kind of meats from the rats to the birds to the pork and beef. Don’t get
surprised. India do have 85% Hindu majority population and the cow is revered,
hence no beef for the majority. No sure about why we Hindus don’t eat pork, may
be due to the long period of Muslim rule. Pork is strict no-no for the Muslims.
So the beef and pork are cheaper than the goat and chicken, 2 most popular
meats in India. What I was trying to emphasis our ‘Curry’ makes veggie eating
easier and I asked him to try Tofu Tikka Masala or Chicken Tikka Masala and
tell me the difference. He could not agree less. <o:p></o:p></span></span></div>
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<span lang="EN" style="line-height: 115%;"><span style="font-family: "times" , "times new roman" , serif; font-size: large;">Talking of Curry, one more thing I would bring it
here. Curry is made from the base sauce of onion, tomato, or spinach, mixed
with plethora of spices. Curry is liquid and trust me it is messy. Its handling
and spill-over here and there make it tough to keep kitchen or the floor
outside clean all the time. Most of the reviews revolve around our cleanliness.
But it does not impact our food anyway. Like our curry is cooked at 200 F and
it is served hot. The spices need boiling at high temperatures to get dissolved
with the base sauce and also to seep in the meat or the vegetables. Same with
the parboiled rice and the whole wheat bread. Only cold item we have is Rice
Pudding, a dessert, served from the cooler at 40 F. Touch wood, I have not heard
yet any food borne illness or recall coming out from the Indian restaurants or
the Indian groceries. <o:p></o:p></span></span></div>
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<span lang="EN" style="line-height: 115%;"><span style="font-family: "times" , "times new roman" , serif; font-size: large;">Take our culture, I talk about Gita and Yoga for
the mental and spiritual health as the final and 7th step for #EatRight. Gita
is equivalent to the Bible and the Koran and celebrated its 5151 st anniversary
two years back. I always marvel at its relevance as well as resilience if you
think of onslaught it suffered almost for 1000 years. Another 1000 years was in
the news last week when Pope met with the Russian orthodox church leader last
week. And how their parting of the ways led to the birth of so many
denominations of the church was on their agenda. Yoga is more popular in the US
than India though its democratization is far away in the future. <o:p></o:p></span></span></div>
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<span style="font-family: "times" , "times new roman" , serif; font-size: large;"><span lang="EN" style="line-height: 115%;">In 2014 India sent a shuttle to the Mars, the
fourth country to do so after Russia, US, and Europe. But 2 things stood out.
First, only India did it in the first try. Second, it spent only $60 million
whereas it was almost $600 million price tag for the US. Just for comparison, one
F 22 fighter jet costs $90 million. So being poor is not always bad. It pushes
you to find the ways to achieve the same result with the limited resources.</span><span style="line-height: 115%;"> </span></span></div>
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<span lang="EN" style="line-height: 115%;"><span style="font-family: "times" , "times new roman" , serif; font-size: large;">See we humans are the social animals with lot of
prejudices and biases. No surprise the most of turmoil in our community could be
attributed to our mindset. Let us take the first step with #EatRight and let ‘Power
of We’ do the wonders, a fitting tribute to St Valentine.<o:p></o:p></span></span></div>
<br />
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<br /></div>
Anonymoushttp://www.blogger.com/profile/16667603613456936583noreply@blogger.com0tag:blogger.com,1999:blog-2412477875501055479.post-74258309075790593072016-02-07T15:43:00.000-05:002016-02-08T17:07:51.003-05:00Indian food is more than just delicious<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span lang="EN" style="font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;">2016 started on very positive note for us as I was accepted as a leader for
PreventObesity.net. PreventObesity.net, a subsidiary of Robert Wood Johnson
Foundation, is fighting the childhood obesity in the US and we are proud to be
the part of its huge network of 3800+ leaders and 300 K supporters all across
the US. Also it is one of two organizations with links at Let’s Move, the First Lady’s initiative to fight the childhood obesity. So it is a kind of megaphone
for our concept of ‘Disruptive Eating’ which we practice and promote at Nirmal.
<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span lang="EN" style="font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;">When Nirmal was launched in Aug 2013, our first aim was to fight the
obesity or overweight prevalence in the US as evident from the title of our blog
you are reading. Though now we have broadened our canvass with linking
#DisruptiveEating to the fight against the troika of global issues – the warming,
the poverty and the hunger. Please read our earlier posts. We want to
demonstrate that the eating may be the most mundane part of our daily routine,
its impact is far reaching if we #EatRight.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span style="font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span lang="EN">Then I came across an article from the Washington Post~</span><span lang="EN"> </span>a scientific explanation of what makes Indian food delicious - <span lang="EN"><a href="https://www.washingtonpost.com/news/wonk/wp/2015/03/03/a-scientific-explanation-of-what-makes-indian-food-so-delicious/">https://www.washingtonpost.com/news/wonk/wp/2015/03/03/a-scientific-explanation-of-what-makes-indian-food-so-delicious/</a>
. This article talks about how Indian food has so many ingredients read spices
with no overlap of flavors unlike the other cuisines. When I say your taste
buds won’t be able to differentiate between Chicken Tikka Masala or Tofu Tikka
Masala, I am talking about the spices in our curry, Tikka Masala here. The
flavor of the spices is so dominant that Chicken or Tofu takes the back seat. ‘Curry’
is the main reason why India has 500 million vegetarians, 65% of the world. <o:p></o:p></span></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span lang="EN" style="font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;">For the last 2 years, when we launched ‘Nirmal for Disruptive Eating’, I am
kind of struggling to pitch ‘Indian food’ as the flag-bearer of our concept.
And the reason lies in my childhood and my grandmother’s phrase. When I was 10
and whenever I used to ask her ‘May I eat this or that’, her constant response
was ‘Aprup Bhojan Parrup Sringar’ in my mother tongue Hindi. It translates to 'you eat as per your choice but you dress as per others’ choice.' But then
whenever I tell my kids about their dress or their make-up, pat come their
reply, you are outdated or this is the new trend. So I use to tell myself it’s
time to move over from the childhood’s phrase as the world is changing fast,
really? At least not the way we are eating.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span lang="EN" style="font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;">But the deal clincher turned out to be the last year’s obesity report.
Despite everyone’s Herculean effort, the obesity rate has inched up to 36%.
Specially 56% among the African American women and 46% among Hispanics women
were heart-breaking. When we launched #DisruptiveEating on the social media
last year on the Mothers’ Day, it was just not symbolic. We entrusted the
mothers to ensure #EatRight in 7 steps. And when the mothers themselves are
struggling with their own obesity, how they could take care of kids and other
family members?<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span lang="EN" style="font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;">See something is very wrong somewhere. Because the way we are eating now is
not good for our own health or the community’s health or the Planet’s health.
Let me share why? <o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span lang="EN" style="font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;">First, here 70% population are overweight and 36% are obese. 60% of adult
population does not know Body Mass Index (BMI). The #ProteinProfile is way out
of ideal 25:25:50 (my take, no science involved yet), the ratio of
Meat:Milk:Vegan here be 60:30:10, my guess-estimate. We are eating excess meat
and excess protein, less whole grain, less veggie, less fruit. <o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span lang="EN" style="font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;">64% of agriculture land is used for growing feed for the animals and birds
what we eat eventually. Is not this absurd? Like in 2050 the world population
would be 9 billion from present 7 billion. We need these agriculture land back
to feed these people. Also the meat consumption alone accounts for 21% of
greenhouse gases, more than all modes of transportation combined.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span lang="EN" style="font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Then now the pattern of the world’s meat consumption is 36% pork, 31%
chicken, 25% beef and 6% goat. But one pound of beef needs 1800 gallons of
water, 700 for pork, chicken 500 and goat only 127. And the goat, a red meat, is
healthier than even Chicken. Read MSU article on our website. Then why we don’t
eat goat? Goat cheese is wildly popular in the US but we have ‘Eat Goat to Save
Goat’ campaign from Heritage Foods USA. Trust me I grew up eating goat in
India, I can vouch for its taste and now the science too.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span lang="EN" style="font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;">So why we need Nirmal for Disruptive Eating? Because the food part of our
venture revolves around 2 themes – First, You don’t need ‘Meat for Protein’ and
we offer the lentils, soya chunks, tofu at Nirmal as the meat substitutes. Second,
for the non-vegetarians, the goat is the best choice. And how Indian food is the
best for our concept? Because both the lentils and the goat are the staple food
items in Indian cuisine, India being the 2<span style="font-size: small;"><sup>nd</sup> largest producer in the
world for both. Also our eating style, more whole grain less meat, because of ‘Curry’
is the key to achieve the ideal #ProteinProfile.<o:p></o:p></span></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span lang="EN" style="font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Lentils is the cheapest and the best source of protein and dietary fiber
combined. How many of us know Canada is the largest producer of the lentils?
Then why we don’t eat lentils here by correlation? Like it is far easy and
affordable to cook lentils, parboiled rice or whole wheat bread at home.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span lang="EN" style="font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;">When I talk about ‘Power of We’, I think of how we the people can change
the narrative for everything. We designed Nirmal to cater to disruptive eating.
Like 5000+ Nirmals all across the US can disrupt the existing US food industry.
But there are 3500+ Indian restaurants in the US and you can change the way
they do business. Like you can ask for whole wheat bread called Roti (from
Tawa) or Parboiled rice or the goat or less dairy or vegan option for anything
or ask 2 items in your curry like we do at Nirmal. How about goat tofu Kadahi?
Like due to Curry, Indian food is flexible, not any rigid standard for any
item. <o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span lang="EN" style="font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;">It took us almost 18 months to discard the Naan, the white bread and the
Tandoor oven, a special type of oven used to make the Naan and other Tandoori
items. The article at our website ‘Why Whole Wheat’ triggered our action which
tells how one whole wheat bread is equivalent to eight white breads. Let me admit
Tandoori chicken could be easily the tastiest item in Indian food and it is
healthier too. But the Tandoor oven consumes 3 times more energy than Tawa and
it is a health hazard for the person using it specially making the Naan. Not
worth the taste.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span style="font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span lang="EN">Two more things I would share. My research for how to make an Indian food
chain in 2008-9 enabled me to crisscross the US from Texas to Michigan to
Seattle to New Jersey. I used to ask the chefs and the owners of various Indian
restaurants, why you use so much cream in Curry. Like I never saw any dairy or
cream in my Mom or Grandma’s kitchen. Their answer was because the Americans
like it. Then I countered how the Chinese food is the most popular ethnic food
in the US without a single drop of cream in their food. Why you do the buffet,
not good for business or for the patrons’ health? Like in India, only 2% high
end restaurants do the buffet, here 95%. Or why you use MSG (Mono Sodium
Glumate) in your food specially Biryani? MSG, commonly known in India as
Azinomotto (the company who makes it) is used mostly in the Chinese food and it
is not banned by FDA here. But it is not good for health, read this -</span><span lang="EN"> </span><span lang="EN"><a href="http://articles.mercola.com/sites/articles/archive/2009/04/21/msg-is-this-silent-killer-lurking-in-your-kitchen-cabinets.aspx">http://articles.mercola.com/sites/articles/archive/2009/04/21/msg-is-this-silent-killer-lurking-in-your-kitchen-cabinets.aspx</a>
.<o:p></o:p></span></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span lang="EN" style="font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Second, the reviews about the Indian restaurants. We get kind of nasty and
weird reviews. Like the Biryani was awful, in one sentence no why. Yes because
once you get used to MSG, our MSG-free would taste awful. One more reason, it
is made from Parboiled rice which is 80% nutritionally similar to the Brown
rice. And the white rice of any kind, Basmati or others is not even whole
grain. We don’t even have Basmati rice or Naan, the white bread. Because we
want you to watch out for #GlycemicIndex (GI). Or Nirmal is a restaurant
or the Nutritionist’s clinic? Yes come to Nirmal, you won’t see ever the
Nutritionist’s office, our guarantee. Like we are ready to fight back such
ignorance come what may.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span lang="EN" style="font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;">But then I started looking the reviews all across the US and I was shocked.
How the same buffet or the Curry could be excellent and awful on the same day
at the same restaurant? See yes Indian food has no rigid standards to follow
but such a huge gap? Then I realized why and that too from my previous
experiences in India. On 3 occasions, I was not able to complete my lunch or
dinner because of food so alien to my taste buds. Once in Mumbai, the New York
of India, for a chicken item made with coconut oil, not milk as they do in
Kerala. Once in Nagaland, the North-Eastern part of India, again the chicken
item. Once in Surat, Gujrat for the vegetarian food as all items had so much
sugar in it. Like there are 22 languages with the pride of place in Indian
constitution but as the saying goes, the dialect and the food change every 100
miles in India. So I grew up in the eastern part of India and our family eat
the North Indian food with more cream once or twice a month and the South
Indian food may be once in 6 months. Yah sometimes we do find some items
bizarre for our taste but I never felt confident to slam those items as awful.
Like for the Americans if they started eating Indian food with Punjabi (north
Indian) restaurant or chef, they won’t like the South Indian food. Indian food
uses 200 out of total 381 or so flavors as mentioned in the Washington Post
article and not all flavors you can like. And it does not make any food awful
if you don’t like it. Off course I am not talking about something being stale
or not fresh. <o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<span lang="EN" style="font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Here is our choice! Go for Disruptive Eating and eat what the mother nature
has given us. Off course we need to tweak our eating habits. Or wait for
synthetic burger for its price to come down from $350 K in 2013 to $3.50 in
when? No guess here!<o:p></o:p></span></span></div>
<span style="font-size: medium;"><br /></span>
<br />
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10pt; text-align: justify;">
<br /></div>
Anonymoushttp://www.blogger.com/profile/16667603613456936583noreply@blogger.com0tag:blogger.com,1999:blog-2412477875501055479.post-59808565615028202382015-11-27T14:17:00.000-05:002015-11-27T14:17:44.604-05:00We need all-out #WarOnObesity<div class="MsoNormal" style="background: white; text-align: justify; text-justify: inter-ideograph;">
<span lang="EN" style="font-size: 14.0pt; line-height: 107%; mso-ansi-language: EN; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-hansi-font-family: Calibri;">Did you see the recent report on the obesity rate
inching up here in the US? See link -</span><a href="http://www.nytimes.com/2015/11/12/health/obesity-rises-despite-all-efforts-to-fight-it-us-health-officials-say.html?_r=0" target="_blank"><span style="color: #1155cc; font-family: "Arial",sans-serif; font-size: 13.5pt; line-height: 107%;">http://www.nytimes.com/2015/11/12/health/obesity-rises-despite-all-efforts-to-fight-it-us-health-officials-say.html?_r=0</span></a><span style="color: #222222; font-family: "Arial",sans-serif; font-size: 13.5pt; line-height: 107%;"> <o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; text-align: justify; text-justify: inter-ideograph;">
<span style="color: #222222; font-family: "Arial",sans-serif; font-size: 13.5pt; line-height: 107%;">So many people were shocked, I was not. I
would tell you why. Think of the effort CDC, other government agencies, various
foundation and organizations putting in this battle. The first lady Michelle
Obama is at the forefront of this battle against the childhood obesity. And the
childhood obesity rate has gone down. But everything is in the battle mode not
the war. A country with more than 70% overweight prevalence including 36%
adults being obese and with almost $100 Billion spent every year to fight this
menace, we needed #NoHolds war. And this situation is persisting for more than
10 years. <o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; text-align: justify; text-justify: inter-ideograph;">
<span style="color: #222222; font-family: "Arial",sans-serif; font-size: 13.5pt; line-height: 107%;"><br /></span></div>
<div class="MsoNormal" style="background: white; text-align: justify; text-justify: inter-ideograph;">
<span style="color: #222222; font-family: "Arial",sans-serif; font-size: 13.5pt; line-height: 107%;">We are not doing the basic things right. Its common
knowledge that the low income populace are disproportionately affected by this
menace. If you see this report, the obesity rate for the African American women
is 56% and for the Hispanics women is 46% and you can guess why though the
report does not mention the income link. 2 things are happening here. The
knowledge gap and the access to the healthy food.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; text-align: justify; text-justify: inter-ideograph;">
<span style="color: #222222; font-family: "Arial",sans-serif; font-size: 13.5pt; line-height: 107%;"><br /></span></div>
<div class="MsoNormal" style="background: white; text-align: justify; text-justify: inter-ideograph;">
<span style="color: #222222; font-family: "Arial",sans-serif; font-size: 13.5pt; line-height: 107%;">The survey after survey points out that 60%
of the adult Americans don’t know about the BMI, the Body Mass Index. Is it not
outrageous? Like this is the first thing you should know if you are overweight
or not. Because then you can think of what you should eat or how much. In the
New York city, the restaurants are putting the calorie value of food items
since 2005 and as per the surveys, only 30% of the patrons took notice of it. I
was wondering why the people would take the notice of something which does not
concern them. I mean if people know they are overweight, then they would see
the calorie. So why not the BMI poster like us which we have put at the
entrance and the back-page of our menu. We have BMI in our logo and the phone
number too. Like if you interact with Nirmal once in any form, you can’t escape
the BMI, period. See various posters at our website under ‘Nirmal at a glance.’
My point is how long our fellow citizens would suffer under the garb of some
rights, or the amendment or the limited government? See being overweight is the
precursor to the most of the health issues and here I am not talking about the
kids being bullied for being obese and some cases ending up in the suicides.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; text-align: justify; text-justify: inter-ideograph;">
<span style="color: #222222; font-family: "Arial",sans-serif; font-size: 13.5pt; line-height: 107%;"><br /></span></div>
<div class="MsoNormal" style="background: white; text-align: justify; text-justify: inter-ideograph;">
<span style="color: #222222; font-family: "Arial",sans-serif; font-size: 13.5pt; line-height: 107%;">Now take Glycemic index (GI), other critical
factor in the weight watch. What’s your guess of % population knowing it? My
guess is 10% plus or minus 5%. We all should eat the food items with the low
glycemic index. What happens when you eat foods with high GI is that it results
in the sugar spikes and the crashes. Momentarily you would feel full and in the
very short period, you would again feel hungry. And you go for more food,
mainly the fast food. Meats and the most vegetables except the potato have very
low GI and here the majority eat meat as their main food, so no need to worry
about GI.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; text-align: justify; text-justify: inter-ideograph;">
<span style="color: #222222; font-family: "Arial",sans-serif; font-size: 13.5pt; line-height: 107%;"><br /></span></div>
<div class="MsoNormal" style="background: white; text-align: justify; text-justify: inter-ideograph;">
<span style="color: #222222; font-family: "Arial",sans-serif; font-size: 13.5pt; line-height: 107%;">But that leads to another issue which I
mentioned earlier – the access to the healthy food. In the US, the meat is
synonymous with the protein or the vice-versa. But there are 2 other sources of
proteins too. The meat protein has medium to high fat and low saturated fat,
the milk protein has high fat and saturated fat both and the meat or protein
substitutes such as lentils, soya chunks, tofu, other legumes have low fat and
zero saturated fat. The last option is the cheapest source too. When I was
growing up in India, my protein profile was 50% from the milk, 40% from the
substitutes mainly lentils and soya chunks and 10% from the meat (goat meat). No
surprise here as India is the largest producer of the milk and the 2<sup>nd</sup>
largest for both the lentils and the goat. Now here in the US, it is almost 33%
each from all three sources. And my BMI has hovered around 24 for the last 10
years, just below the overweight mark of 25. My guesstimate for the majority’s
protein profile here is 70% meat, 25% milk and rest other sources. But you can
ask where you can try eat lentils, soya chunks or tofu. My answer is the home
cooking like most of us Indians or Asians do. You can try the lentils, other
legumes at Indian restaurants, the lentils being the staple food for the Indian
cuisine and the Mediterranean restaurants do carry the legume dishes. No one
serves soya chunks as per my knowledge Indian or any other restaurant and I don’t
see tofu dishes even in the Chinese buffet, kind of surprise for me.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; text-align: justify; text-justify: inter-ideograph;">
<span style="color: #222222; font-family: "Arial",sans-serif; font-size: 13.5pt; line-height: 107%;"><br /></span></div>
<div class="MsoNormal" style="background: white; text-align: justify; text-justify: inter-ideograph;">
<span style="color: #222222; font-family: "Arial",sans-serif; font-size: 13.5pt; line-height: 107%;">I have mentioned in my earlier posts how the
veggie protein misses just one item-B12 as compared to the meat protein and B12
is plenty in the milk and egg. Vegans do need the supplement. If you have any
other doubt about the efficacy of the veggie protein in deciding the intelligence
quotient or the academic prowess of you or your kids, you have to watch out for the
Asians or Indians in your city or the neighborhood. Not the CEOs of Microsoft,
Google or Pepsi. Let me admit I don’t find many vegetarians among the sports
persons. I remember reading one report long time back how Viswanathan Anand, the
only world chess champion from India, became the meat eater while living in
Spain from a staunch vegetarian. And mind you the chess is not physical sports,
right. But my point is how many of us earn our livelihood from the sports.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; text-align: justify; text-justify: inter-ideograph;">
<span style="color: #222222; font-family: "Arial",sans-serif; font-size: 13.5pt; line-height: 107%;"><br /></span></div>
<div class="MsoNormal" style="background: white; text-align: justify; text-justify: inter-ideograph;">
<span style="color: #222222; font-family: "Arial",sans-serif; font-size: 13.5pt; line-height: 107%;">Asians have the obesity rate of 12% as
compared to 36% for the others as per this report. We Indians could be easily
the flag-bearer of the vegetarianism as India has 42% of population as the
vegetarians, almost 500 million, 65% of the world total. Asians do eat plenty
of meat as for example China has just 5% population as the vegetarians. But one
thing is common, our eating style. Like we eat rice and/or bread as the main
item and the meat or veggie entrée as the side dish. Let me explain. When I
came to the US, I had never cooked before. So I used to have the lunch at the
school cafeteria. And my favorite lunch was the chicken dish which came with 2 Oz
of rice, some mashed potato and almost 15 Oz of chicken breast. This is 400 gms
of chicken with almost 120 gms protein where a male adult needs just 56 gms and
female 46 gms. Compare this with our lunch food box. It has 8 Oz of parboiled
rice, one whole wheat bread of 3 Oz, 2 entrees of 5 Oz each and one side fruit
or raita of 3 Oz, total 24 Oz. (1 lb = 16 Oz) Even if you take both entrees as
Chicken, it would be 10 Oz of curry which contains just 6 Oz of Chicken and
around 50 gms of protein. <o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; text-align: justify; text-justify: inter-ideograph;">
<span style="color: #222222; font-family: "Arial",sans-serif; font-size: 13.5pt; line-height: 107%;"><br /></span></div>
<div class="MsoNormal" style="background: white; text-align: justify; text-justify: inter-ideograph;">
<span style="color: #222222; font-family: "Arial",sans-serif; font-size: 13.5pt; line-height: 107%;">Are the people eating excessive protein here?
I don’t think the excessive protein is a problem for most of us, But the
accompanying fat is. Specially the meat and the milk products have plenty of
fat. Am I asking you to eat Asian or Indian style? Yes, if this changes your
protein profile and reduces your fat consumption. Like if you want to eat
lentils, soya chunks etc, you have to eat them in Indian style, not as the
salads or soups. Basically I am pitching for the home cooking which gives you
much better control and choice of what and how much you eat.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; text-align: justify; text-justify: inter-ideograph;">
<span style="color: #222222; font-family: "Arial",sans-serif; font-size: 13.5pt; line-height: 107%;"><br /></span></div>
<div class="MsoNormal" style="background: white; text-align: justify; text-justify: inter-ideograph;">
<span style="color: #222222; font-family: "Arial",sans-serif; font-size: 13.5pt; line-height: 107%;">We made switch to only whole wheat bread
(called Roti) and the parboiled rice in Feb 2015 in tune with our mantra of Eat
Healthy, Save Energy, Save Our Planet. The Naan bread, made from all purpose
flour, is made in Tandoor oven which consumes 3 times more energy than the Roti
made on Tawa, the way we make at home and eat daily. So we discarded Tandoor
oven as well as Naan, almost synonymous with Indian cuisine here in the US.
Some patrons got upset and we lost some business too. But is it worth? Yes as
both whole wheat bread and parboiled rice have much lower GI and very high
dietary fiber in comparison. Like 1 whole wheat bread is equivalent to 8 white
breads. Please read our website blog ‘Why whole wheat’ to get more reasons to
make switch. But the issue again is where you would find the whole wheat bread
and the parboiled rice. I don’t see the whole wheat flour and the parboiled
rice at the Sam’s club and GFS in our locality, the two biggest suppliers for
the restaurants. So I can guess there are not many options for you.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; text-align: justify; text-justify: inter-ideograph;">
<span style="color: #222222; font-family: "Arial",sans-serif; font-size: 13.5pt; line-height: 107%;"><br /></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<span style="color: #222222; font-family: "Arial",sans-serif; font-size: 13.5pt; line-height: 115%;">Did you come across the recent
WHO guidelines about the processed and red meat? See this link - </span><a href="http://www.npr.org/sections/thesalt/2015/11/23/456654768/turning-down-the-heat-when-cooking-meat-may-reduce-cancer-risk"><span lang="EN">http://www.npr.org/sections/thesalt/2015/11/23/456654768/turning-down-the-heat-when-cooking-meat-may-reduce-cancer-risk</span></a><span lang="EN"> <o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; text-align: justify; text-justify: inter-ideograph;">
<span style="color: #222222; font-family: "Arial",sans-serif; font-size: 13.5pt; line-height: 107%;">The Indian food and our style of cooking is
the slowest. One reason is the usage of plenty of spices which take its own
time for absorption. Now I think you have plenty of reasons for the home
cooking specially the Asian or Indian way. Give it a try, see if it makes the
difference or not and then decide.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; text-align: justify; text-justify: inter-ideograph;">
<span style="color: #222222; font-family: "Arial",sans-serif; font-size: 13.5pt; line-height: 107%;"><br /></span></div>
<div class="MsoNormal" style="background: white; text-align: justify; text-justify: inter-ideograph;">
<span style="color: #222222; font-family: "Arial",sans-serif; font-size: 13.5pt; line-height: 107%;">One thing for sure, if you #EatRight in 7
steps, see my earlier post, you are making a global impact helping millions,
not just yourself.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; text-align: justify; text-justify: inter-ideograph;">
<span style="color: #222222; font-family: "Arial",sans-serif; font-size: 13.5pt; line-height: 107%;"><br /></span></div>
<div class="MsoNormal" style="background: white; text-align: justify; text-justify: inter-ideograph;">
<span style="color: #222222; font-family: "Arial",sans-serif; font-size: 13.5pt; line-height: 107%;">Now to summarize, the tools for
#WarOnObesity:<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; text-align: justify; text-justify: inter-ideograph;">
<span style="color: #222222; font-family: "Arial",sans-serif; font-size: 13.5pt; line-height: 107%;"><br /></span></div>
<div class="MsoListParagraphCxSpFirst" style="background: white; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in; text-justify: inter-ideograph;">
<!--[if !supportLists]--><span style="color: #222222; font-family: "Arial",sans-serif; font-size: 13.5pt; line-height: 107%; mso-fareast-font-family: Arial;">1.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="color: #222222; font-family: "Arial",sans-serif; font-size: 13.5pt; line-height: 107%;">Know BMI and let others know, try Nirmal’s way<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="background: white; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in; text-justify: inter-ideograph;">
<!--[if !supportLists]--><span style="color: #222222; font-family: "Arial",sans-serif; font-size: 13.5pt; line-height: 107%; mso-fareast-font-family: Arial;">2.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="color: #222222; font-family: "Arial",sans-serif; font-size: 13.5pt; line-height: 107%;">FDA to label the food items for GI<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="color: #222222; font-family: "Arial",sans-serif; font-size: 13.5pt; line-height: 107%; mso-fareast-font-family: Arial;">3.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="color: #222222; font-family: "Arial",sans-serif; font-size: 13.5pt; line-height: 107%;">Change the protein profile of your food intake<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="background: white; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in; text-justify: inter-ideograph;">
<!--[if !supportLists]--><span style="color: #222222; font-family: "Arial",sans-serif; font-size: 13.5pt; line-height: 107%; mso-fareast-font-family: Arial;">4.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="color: #222222; font-family: "Arial",sans-serif; font-size: 13.5pt; line-height: 107%;">Home cooking and try the slow food<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="color: #222222; font-family: "Arial",sans-serif; font-size: 13.5pt; line-height: 107%; mso-fareast-font-family: Arial;">5.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="color: #222222; font-family: "Arial",sans-serif; font-size: 13.5pt; line-height: 107%;">#EatRight, not just #EatHealthy<o:p></o:p></span></div>
Anonymoushttp://www.blogger.com/profile/16667603613456936583noreply@blogger.com0tag:blogger.com,1999:blog-2412477875501055479.post-1305765433526502015-10-25T18:02:00.000-04:002015-10-25T18:02:34.882-04:00Is the Veganism anti-dote to the Vegetarianism<div style="text-align: justify;">
<span style="font-size: large;">Why I chose to touch this issue now? October is very happening month for the veggie world. First, this month is being celebrated as the Vegetarian Awareness Month. It started with the World Vegetarian Day on Oct 1st and would end on Nov 1st, the World Vegan Day. Also Oct 16 is celebrated by UN as the World Food Day which deals with the food security for the global population. But I have struggled with this issue since my college days almost 25 years back. Off course that time I have no inkling of my future as a food entrepreneur and positioning Indian food as the flag bearer of the vegetarianism. Also the recent debate about #BeefBan in India did play a role in my take here.</span></div>
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
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<span style="font-size: large;">If I would mention my first brush with the Veganism happened way back in my college days that too in India, you would laugh me off. Like even today there are 500 million vegetarians in India, 65% of the world but the vegans may be 1-2 million, my guesstimate though. The reason is simple- we Indians get most of protein from the milk, India being the largest producer of milk in the world. I would blame this on the sweet tooth of Indians too. Like if you think of US, out of approx 16 million vegetarian population, 4-5 million are Vegans or may be more. </span></div>
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<span style="font-size: large;">In 1989 Mrs Maneka Gandhi, an ultimate vegan crusader I would call her, was a minister in the Federal govt of Mr V.P. Singh, then Prime Minister. Incidentally she is now also a minister in the present Federal Govt. Leave aside politics part of it. I came across a news item one day that she had persuaded Mr Singh to give up the milk altogether. It was a big news for us Indians. Like in those days if I eat three meals a day, all meals would have milk or yogurt or the sweets made of milk. It helps that India is the largest producer of the milk and it is the primary source of protein for millions of family along with the lentils. Now I may eat the milk product once during or after the dinner. Mind you it was an era when the internet had started to bloom and there was no TMI (too much information) factor.</span></div>
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-size: large;">I was struck by her 2 arguments for the Veganism - why no other mammal drink milk of others like Lion cubs drinking milk of elephant given that Lion is the king of the forest. And why we humans don't have teeth of the meat eating animals like Lions or even the dogs. Like if we consider Chimps or monkeys as our ancestors, they are still vegans, right. But yah we humans are the smartest creature on this planet and we figured out the ways to do something which other creatures don't do naturally. And we made our pets dogs or cats alike to do what we do. That is one part of the story.</span></div>
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<span style="font-size: large;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-size: large;">Another part is where are we now in this journey of being the smartest? We humans consume 250 million tons or 550 billion pounds of meat. and almost 800 million tons of milk every year. 1 ton = 2200 pounds. Every year almost 20 billion animals and birds are killed for the meat, approx 60 million a day. So say one day we all wake up and by some magic the whole world turns Vegan, then what happens to these birds and animals. Assuming on average 30 days stock of meat is ready, we are talking about 2 billion animals and birds, which are alive or grown up at any point. </span></div>
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<span style="font-size: large;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-size: large;">let me share one more story here. Have you heard about Heritage Food USA ' campaign for 'Eat Goat to Save Goat' or 'NoGoatLeftBehind'. Why? Goat cheese is wildly popular in the US but there is no demand for the goat meat. So the male baby goats are killed within a week of birth or so as there is no usage of them. Heritage Food connects the goat farm to the restaurants so that at least male goats have some usage and they get to live a bit longer. Sounds weird, right? But I would tell you why it sounds more weird.</span></div>
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<div style="text-align: justify;">
<span style="font-size: large;">Goat meat is healthier than even chicken, please see 'Nirmal at a glance' at our website. Also it is the most sustainable meat. One pound of goat meat needs 127 gallons of water, beef 1800 gallons, pork 700, chicken 500, tofu 300, soya 200. On top of it, the goat milk is better than other milks we consume. Please see the link - </span></div>
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<span style="font-size: large;"><br /></span></div>
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<span style="font-size: large;">http://www.latimes.com/food/dailydish/la-dd-gallons-of-water-to-make-a-burger-20140124-story.html</span></div>
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<span style="font-size: large;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-size: large;">Besides that goat consumes 1/3 of grass consumed for the same amount of beef and 1/5 of grain for the pork. And goat could be reared anywhere from the Himalayas to the sub-Saharan Africa. Mind you 60-70% of the world agriculture land is used for the animal feed. Then why the world meat consumption consists of 37% pork, 31% chicken, 24% beef, 6% goat and rest other animals and birds. Also the meat consumption alone accounts for 21% of the world greenhouse gases, more than that emitted by all modes of transportation from the airplanes to the auto-rickshaws. You don't have to believe in the climate change for that matter but the pattern of meat consumption now is not sustainable, period. See other posts for why.</span></div>
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<span style="font-size: large;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-size: large;">Now let me share a brief background of the beef debate in India. India has a population of 1.3 billion out of which 85% are Hindus. In the Hinduism, the cow is considered sacred and we Hindus don't eat beef. Though the cow is not national animal of India, the cow slaughter ban is in place in 24 out of 29 states in India. Article 48 of the Indian constitution mandates the states to prohibit the slaughter of the cows and other cattle. In 2005, Indian Supreme court upheld the constitutional validity of this article. India has 12% Muslim population and Muslims don't eat pork. Also India is the 2nd largest producer of goat, hence majority of restaurants in India don't serve beef or pork rather they serve chicken and goat. But then why India is 5th largest producer of the beef and 1st in the beef export. Because India is so corrupt that it boasts of 3600 legal and 30000 illegal slaughter houses as per one estimate. So I always wonder why there is such a hue and cry over the beef whenever the BJP, the Hindu Nationalist Party in the US media, comes to power at the federal level. Recently this debate came to the world stage when a Muslim was killed by some Hindu fanatics on the suspicion of keeping or eating beef at home. I am not much in the politics but I know the Indian history well. As per my knowledge BJP (its previous avatar Jansangh) or its so called mentor RSS had no role in the drafting of the Indian constitution. Article 48 represents the aspirations and beliefs of 85% of population. </span></div>
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<span style="font-size: large;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-size: large;">Let me share my story finally. I grew up in a village in India in the early 80s. Actually India lives in its villages as still now 60% of population live in the villages mostly engaged in the agriculture, way down from 80% in my time. Our family was well-off in the sense that we have had some agriculture land as well as 5-6 cows and buffalo. Then our neighbors who did not have land, used to rear the goats, rightly called the poor's cow. We had the cow-shed outside to house our cattle whereas the goats lived like the pets in their homes, no shed required. I remember as a kid I was trained to respect or I would say revere the cow, not so much for the female buffalo though she used to give more milk. The adult male cows (Ox) were used in various capacity - to plow the field, still relevant as the average land holding in India is still 1/2 acre, to drive carts to transport materials on the mud roads connecting the villages, still useful, to be used in 'Kolhu' to produce the oil, not relevant now. Then the dung from the cattle were dried and used as fuel, still relevant for the poor in India. The dung could be stored underground to convert them to the fertilizer and subsequent gas production, still relevant. I never came across or heard about the killing of any cattle. On the contrary, the baby male goats were castrated at the age of 2 -3 months to let them grow big and fetch better price as a meat item at the age of around 2 years. So they don't have to die young like here in the US. Our family used to have meat only on Sundays and that too only goat. Like the male goats have no other use except as the meat. And despite treating them like the pets, it was OK for us to eat them. Like we humans do have perfect quid pro quo. In India, the cattle is additional source of the economic independence for the farmers or the people living in the villages. </span></div>
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<span style="font-size: large;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-size: large;">I would frame this debate in 2 categories - the developed countries like US, European Union and the developing and other poor countries like India, Latin America and Africa.</span></div>
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<span style="font-size: large;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-size: large;">In the developed countries, the meat and milk consumption is so high that everything is commercialized, the factory farming. Has it killed our compassion as PETA calls it? Yes very much. Like the US would be easily the most pet friendly country in the world with 65% of the family having some kind of pets. Then why people don't have compassion for other animals? Very valid question, right. But this meat consumption is not sustainable. We don't need to wait for the California drought to understand it. No surprise that the Vegan or vegetarian movement is the strongest in the US and Europe. The biggest myth which has been perpetuated so long in the US is you need 'Meat for Protein.' It has caused havoc with the public health with 70% of the population being overweight or obese. We want to dispel this myth and Indian food has plenty of vegetarian and vegan options with lot of protein. Like people can't go on eating salads and soups whole life and it is asking too much from them.</span></div>
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<span style="font-size: large;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-size: large;">For the developing and poor countries, the cattle would be a source of the economic upliftment as well as the nutrition for the majority of population. India is a fit test case. India has almost 42% of population being vegetarian but per capita per day meat consumption is mere 12 gms as compared to US's 330 gms, Europe 220 gms and China 160 gms (1 lb=454 gms). The reason is majority of meat eating population in India eat meat once or twice a week like we used to do. Our 'Curry' or usage of spices makes veggie eating easier, tastier and affordable. It has potential to kill or reduce the factory farming.</span></div>
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<span style="font-size: large;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-size: large;">So back to the Veganism Vs the Vegetarianism debate. More and more people would switch to the vegetarian eating in the long term whatever be the reasons, from the obesity to our Curry to the drought in California to the climate change debate. We humans have lived with the cattle for the millennia and can co-exist happily. There has to be some sort of quid pro quo with the cattle population like they are not wild animals like the lions, tigers or elephants and just part of our food ecosystem. So the Veganism sounds elitist as it leaves the billions of poor and the animals in the lurch. The poor may find another source of cheap protein but what happens to the billions of cattle and the birds either to be culled or sterilized like we do for our pets here. Or we may have to find a way to stop or limit producing the male cattle. Remember we humans are the smartest and we can control the lives of our fellow animals.</span></div>
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<span style="font-size: large;"><br /></span></div>
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<span style="font-size: large;">Yah, it is the anti-dote to the Vegetarianism. </span></div>
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Anonymoushttp://www.blogger.com/profile/16667603613456936583noreply@blogger.com0tag:blogger.com,1999:blog-2412477875501055479.post-43664198454060976312015-08-23T19:39:00.000-04:002015-08-23T20:14:24.923-04:007 steps to make the world better place<div style="text-align: justify;">
<span style="color: #222222; font-family: "Arial","sans-serif"; line-height: 115%;">One afternoon
in 2013 while driving on the highways, I was struck with the word 'disruptive
eating.' LIke I was toying with so many words or phrases to define what we were
trying to do at Nirmal. Think of an Indian restaurant if you have had exposure
to Indian cuisine. What comes to your mind? Buffet, Tandoori Chicken, Naan
bread, full service, afternoon closed, may be in not this order. At Nirmal, we
did away with all 5 off course with a purpose or a reasoning. Part of it came
from our pursuit to find a model to build the first Indian food chain in the
world. Another part was how Indian food could fight the obesity and the
overweight prevalence in the US. Later we realized that 'Nirmal with disruptive
eating' can disrupt the food industry in the US and beyond if we manage to have
the wider footprints. How? In 2 years, our concept evolved to bring other
things under the umbrella of 'disruptive eating', 7 steps to be specific.
Because only healthy eating to achieve good physical health is not enough for
general well-being of a person or actually very few would be able to sustain
good physical health without other aspects.<o:p></o:p></span></div>
<div style="text-align: justify;">
</div>
<div class="MsoNormal" style="background: white; margin: 0in 0in 10pt; text-align: justify;">
<span style="color: #222222; font-family: "Arial","sans-serif"; line-height: 115%;">Step 1 - Know
Your Body Mass Index (BMI)</span></div>
<div class="MsoNormal" style="background: white; margin: 0in 0in 10pt; text-align: justify;">
<span style="color: #222222; font-family: "Arial","sans-serif"; line-height: 115%;">This is step 1
and from our logo to our phone no-844-KNOW-BMI or the first poster at our
entrance blares this message. I am aware of some patrons' comment that we are
overdoing the things. A country with 74% overweight prevalence and 33% obesity
and $116 B in annual expenditure to fight these still wants to wait for
launching a war against is not comprehensible to me. Perhaps some people have
not come across the kids who have low self-esteem or bullied all around because
they are obese or well overweight. See we all know being overweight is
precursor to most of the health issues or being obese makes your day-to-day
life tough. Then why this non-chalance? Trust me once you know you are
overweight or obese, your eating habit would change subconciously. I am not
talking of people who dont give a hoot to the society, community or
the country. <o:p></o:p></span></div>
<div style="text-align: justify;">
</div>
<div class="MsoNormal" style="background: white; margin: 0in 0in 10pt; text-align: justify;">
<span style="color: #222222; font-family: "Arial","sans-serif"; line-height: 115%;">Step 2 - You
don't have to eat 'Meat for Protein'</span></div>
<div class="MsoNormal" style="background: white; margin: 0in 0in 10pt; text-align: justify;">
<span style="color: #222222; font-family: "Arial","sans-serif"; line-height: 115%;">If you read
other posts on this blog, you would see how we try to dispel so many myths and
how 'Curry', the integral part of Indian food, makes veggie eating easier. But
the question remains here in the US how people would eat veggie and
where? Like veggie here means salad or some baked vegetables or potato
sandwich. Let me share some facts. At Nirmal, we do serve lentils, tofu,
soya and other vegetables.</span></div>
<div class="MsoNormal" style="background: white; margin: 0in 0in 10pt; text-align: justify;">
<span style="color: #222222; font-family: "Arial","sans-serif"; line-height: 115%;">Think of it.
Canada is the largest producer of lentils and the lentils may be the cheapest
source of protein as well as the dietary fiber. Then why it is not popular in
this part of the world. India is the second largest producer and it is staple
food item in Indian cuisine.</span></div>
<div class="MsoNormal" style="background: white; margin: 0in 0in 10pt; text-align: justify;">
<span style="color: #222222; font-family: "Arial","sans-serif"; line-height: 115%;">Lentils with
any whole grain is complete protein. We discarded Naan bread (made from all
purpose flour) at Nirmal so as to serve only 'Whole wheat bread' called Roti. Most of us
may know how beneficial whole wheat or whole grain is. But you wont find whole
wheat flour at Sam's club or GFS, the two biggest suppliers for the
restaurants. That shows why you won't find whole wheat bread for burgers or
tortillas at most of the restaurants?</span></div>
<div class="MsoNormal" style="background: white; margin: 0in 0in 10pt; text-align: justify;">
<span style="color: #222222; font-family: "Arial","sans-serif"; line-height: 115%;">Take Tofu,
processed food made from Soyabeans with low protein and low calories. It comes
from Chinese cuisine and you won't find or rarely find it in Chinese buffet
here. I did not eat Tofu in India, honestly did not hear about it. But then I
can see the reason.</span></div>
<div class="MsoNormal" style="background: white; margin: 0in 0in 10pt; text-align: justify;">
<span style="color: #222222; font-family: "Arial","sans-serif"; line-height: 115%;">We in India
eat Soya chunks, high protein and high calorie food. See the 'Meat for Protein'
poster under Nirmal at a glance. Please visit<span class="apple-converted-space"> </span><a href="http://www.nutrela.com/" target="_blank"><span style="color: #1155cc;">www.nutrela.com</span></a><span class="apple-converted-space"> </span>to know about soya products and I can
say abashedly we treated soya chunks as a meat substitute as it is complete
protein on its own. Then why no cuisine whatever I see in the US use soya
chunks. That is baffling. It could be cheap source of protein but it may have
stigma of poor's protein. Or there are so many myths with the soya products
here. In India, there are 500 million vegetarians, 65% of the world vegetarians
and Nutrela soya chunks is one of the most popular options for all rich and
poor everyone. As for myths' part, ask any Indian here and most of us grew up
eating soya chunks. Even we are non-vegetarians, it is once or twice a week
meat meal. For India, meat consumption per day per capita is mere 12 gms as
compared to 330 gms in US, 220 gms in EU and 160 gms in China.</span></div>
<div class="MsoNormal" style="background: white; margin: 0in 0in 10pt; text-align: justify;">
<span style="color: #222222; font-family: "Arial","sans-serif"; line-height: 115%;">Meat is not
sustainable, period. The link below details one part of story. How one pound of
beef needs 1800 gallons of water as compared to tofu needing 300 gallons, Soya
218 gallons, lentils less than 100 gallons. Add this to the fact that 70% of
the agriculture land we use now for the animals feed and think how long
majority of us would be able to afford the cost of meat.</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<a href="http://www.latimes.com/food/dailydish/la-dd-gallons-of-water-to-make-a-burger-20140124-story.html" target="_blank"><span style="background: white; color: #1155cc; font-family: "Arial","sans-serif"; line-height: 115%;">http://www.latimes.com/food/dailydish/la-dd-gallons-of-water-to-make-a-burger-20140124-story.html</span></a></div>
<div class="MsoNormal" style="background: white; margin: 0in 0in 10pt; text-align: justify;">
<span style="color: #222222; font-family: "Arial","sans-serif"; line-height: 115%;"><span style="mso-spacerun: yes;"> </span>Step 3 - Eat Goat if you are non-vegetarians</span></div>
<div class="MsoNormal" style="background: white; margin: 0in 0in 10pt; text-align: justify;">
<span style="color: #222222; font-family: "Arial","sans-serif"; line-height: 115%;">How much PETA
wants us to turn vegetarians, it is not going to happen in our life-time for
sure. 1 billion populace out of 7 billion are engaged in the meat production,
processing and delivery. If you talk of compassion for the animals, the factory
farming has killed our compassion. So what is next best option, the goat meat.
Why?</span></div>
<div class="MsoNormal" style="background: white; margin: 0in 0in 10pt; text-align: justify;">
<span style="color: #222222; font-family: "Arial","sans-serif"; line-height: 115%;">See our
poster. Goat meat is healthier than even Chicken and it is far more sustainable
meat. One pound of goat needs just 127 gallons of water as compared to 468
gallons for 1 pound of chicken, 576 gallons for pork and 731 gallons for lamb.
Goat could be reared anywhere from the sub-saharan Africa to the Himalays. It
needs 1/5 of grain needed for pork and 1/3 of grass for beef. </span></div>
<div class="MsoNormal" style="background: white; margin: 0in 0in 10pt; text-align: justify;">
<span style="color: #222222; font-family: "Arial","sans-serif"; line-height: 115%;">Then you may
ask why there is almost no demand for goat meat here in the US? Why the
Heritage Food has the weird slogan of 'Eat Goat to Save Goat.' Why Chinese
restaurants here dont serve goat meat as China is the largest producer of goat.
Few Indian restaurants do serve goat meat like us, India being the 2nd largest
producer.</span></div>
<div class="MsoNormal" style="background: white; margin: 0in 0in 10pt; text-align: justify;">
<span style="color: #222222; font-family: "Arial","sans-serif"; line-height: 115%;">Too many whys,
same nonchalance.</span></div>
<div class="MsoNormal" style="background: white; margin: 0in 0in 10pt; text-align: justify;">
<span style="color: #222222; font-family: "Arial","sans-serif"; line-height: 115%;">Step 4 - Avoid
Food wastage at any cost</span></div>
<div class="MsoNormal" style="background: white; margin: 0in 0in 10pt; text-align: justify;">
<span style="color: #222222; font-family: "Arial","sans-serif"; line-height: 115%;">The US alone
wastes $165 Billion of food, 40% by the consumers and 60% by the stores. But
for the global scenario, see this link – <a href="http://www.worldfooddayusa.org/food_waste_the_facts">http://www.worldfooddayusa.org/food_waste_the_facts</a> </span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="color: #222222; font-family: "Arial","sans-serif"; line-height: 115%;">We discarded the Buffet on this very ground
as we used to throw lot more food than the customers leaving on their plates.
Buffet is meant for the introduction of any cuisine and we now have $5 option
in the form of Food Box with 5 items. Food box has far more varieties than the
buffet. In Europe, you get fined for leaving food at your plate, see this link-
</span><b><span style="color: #555555; font-family: "Arial","sans-serif"; line-height: 115%;"><a href="http://www.ibtimes.co.in/swiss-restaurant-imposes-fine-customers-wasting-food-600131"><span style="color: blue;">http://www.ibtimes.co.in/swiss-restaurant-imposes-fine-customers-wasting-food-600131</span></a>
</span></b></div>
<div class="MsoNormal" style="background: white; margin: 0in 0in 10pt; text-align: justify;">
<span style="color: #222222; font-family: "Arial","sans-serif"; line-height: 115%;">The fast food
culture has played a role in this food wastage too as most of the foods are now
ready to be served. And if it does not sell, it needs to be thrown away. At
Nirmal, we make 90% of our food as per order and our patrons have to wait
longer for their food. Indian food is not fast food and we make our food as we
do at home.</span></div>
<div class="MsoNormal" style="background: white; margin: 0in 0in 10pt; text-align: justify;">
<span style="color: #222222; font-family: "Arial","sans-serif"; line-height: 115%;">Step 5 - To
make healthy food affordable, Home cooking key<o:p></o:p></span></div>
<div style="text-align: justify;">
<span style="color: #222222; font-family: "Arial","sans-serif"; line-height: 115%;">Majority of
populace here in the US wont be able to afford so-called veggie, nutritious
food and needless to mention why tacos, burgers, pizzas are the best selling
items in the US. You dont have to be a NASA scientist to guess that majority of
overweight population are the low income people. So we provide $5 lunch or
dinner but for a family of 4, it is still costly. Hence the home cooking is the
key. We share at the social media how to make the basic Indian food or now
people have so many options to know what and how to cook the healthier options.
Home cooking is a habit and it would take time to inculcate. But worth doing
it. Most of us Indians grew up with the home cooking specially by the ladies of
the house as per our culture. It strengthens the bond of the family and saving
the money is an added bonus.<o:p></o:p></span></div>
<div style="text-align: justify;">
</div>
<div class="MsoNormal" style="background: white; margin: 0in 0in 10pt; text-align: justify;">
<span style="color: #222222; font-family: "Arial","sans-serif"; line-height: 115%;">Step 6 -
Self-Gratification, you make global impact</span></div>
<div class="MsoNormal" style="background: white; margin: 0in 0in 10pt; text-align: justify;">
<span style="color: #222222; font-family: "Arial","sans-serif"; line-height: 115%;">The meat
consumption alone counts for 21% of the green house gases, more than that
caused by all aeroplanes, trains, vehicles combined all over the world, the
main culprit for the global warming. I don't think Pope and the 90% of the
world are stupid who believes in the global warming. So if you eat less meat or
skip meat once a week, you do make a contribution. Say you start eating goat
meat instead of other meats, you are helping in fight against the global hunger
and poverty, see our last post. Just sharing our message of 'disruptive eating'
through mouth to mouth or the social media (Twitter, Facebook or Instagram), you are doing a favor to make the
world a better place.</span></div>
<div class="MsoNormal" style="background: white; margin: 0in 0in 10pt; text-align: justify;">
<span style="color: #222222; font-family: "Arial","sans-serif"; line-height: 115%;">Step 7 -
Physical health tied to mental n spiritual health</span></div>
<div class="MsoNormal" style="background: white; margin: 0in 0in 10pt; text-align: justify;">
<span style="color: #222222; font-family: "Arial","sans-serif"; line-height: 115%;">If you think
just eating the salads or the healthy food and spending some hours at the gym
is enough, you are missing something. Mental n spiritual health sustain your
physical health. My personal choice comes from the two pillars of Indian
culture - Yoga and Gita. The UN sponsored the first celebration of #InternationalYogaDay
on 21st June this year finally according the Yoga a status it deserved for so
long. 'Gita' celebrated 5151st anniversary last year and this is a book
technically. Please visit<span class="apple-converted-space"> </span><a href="http://www.gita4free.com/" target="_blank"><span style="color: #1155cc;">www.gita4free.com</span></a><span class="apple-converted-space"> </span>to have a look. But you have so many
other options just a click away. </span></div>
<div class="MsoNormal" style="background: white; margin: 0in 0in 10pt; text-align: justify;">
<span style="color: #222222; font-family: "Arial","sans-serif"; line-height: 115%;">We launched
our campaign for #DisruptiveEating on the Mothers' Day this year at Twitter handle @NirmalCurry. It was just
not symbolic as we believe the young kids need to get informed, guided from
step 1 to 7 and the mothers have all important role to play.</span></div>
<div class="MsoNormal" style="background: white; margin: 0in 0in 10pt; text-align: justify;">
<span style="color: #222222; font-family: "Arial","sans-serif"; line-height: 115%;">Join our
campaign 4 #PureMHealthyM if you are in Michigan. We are looking for the
partners who can join us in our endeavor to take our message all over the
Michigan and the US.<o:p></o:p></span></div>
<div style="text-align: justify;">
</div>
Anonymoushttp://www.blogger.com/profile/16667603613456936583noreply@blogger.com0tag:blogger.com,1999:blog-2412477875501055479.post-31253948975175036902015-07-03T09:29:00.000-04:002015-07-03T09:33:43.863-04:00Lentils and Goat hold the key to fight the global hunger and poverty<div style="text-align: justify;">
<span style="font-family: "@Arial Unicode MS","sans-serif"; font-size: 12pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Are you surprised by the Lentils and Goat
combination? For the people in US and other developed countries, both are
almost alien food items, not used frequently. For Indians, both are much
familiar as India holds the 2nd position worldwide in the production of both
and the lentils is the staple food. Canada is the largest producer of the
lentils and China for the goats.</span></div>
<div style="text-align: justify;">
</div>
<div class="MsoNormal" style="line-height: 115%; margin: 0in 0in 10pt; text-align: justify;">
<span style="font-family: "@Arial Unicode MS","sans-serif"; font-size: 12pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Lentils and goats are 2 essential components
of the 'disruptive eating' which we practice and promote through Nirmal. Please
read our earlier posts. The 'disruptive eating' connects the healthy eating to
the climate change. Both are the most glaring issues of our generation. </span></div>
<div style="text-align: justify;">
</div>
<div class="MsoNormal" style="line-height: 115%; margin: 0in 0in 10pt; text-align: justify;">
<span style="font-family: "@Arial Unicode MS","sans-serif"; font-size: 12pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">The healthy eating component has 2 parts -
one, you don't have to eat meat for protein and second, for non-vegetarians,
the goat meat is far better option. Just to give an idea, the meat consumption
alone produces more greenhouse gases than that of all aeroplanes, trains,
automobiles combined, 21% of the total. The lentils combined with the rice or
any whole grain is the complete protein. In bonus, the lentils is the excellent
source of the dietary fiber. See the link - <a href="http://healthyeating.sfgate.com/foods-mixed-lentils-provide-complete-source-amino-acids-1195.html"><span style="color: blue;">http://healthyeating.sfgate.com/foods-mixed-lentils-provide-complete-source-amino-acids-1195.html</span></a><o:p></o:p></span></div>
<div style="text-align: justify;">
</div>
<div class="MsoNormal" style="line-height: 115%; margin: 0in 0in 10pt; text-align: justify;">
<span style="font-family: "@Arial Unicode MS","sans-serif"; font-size: 12pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><span style="mso-spacerun: yes;"> </span>Also
the veggie protein has one component missing as compared to the meat protein
-B12. One can get plenty of B12 in the dairy and the eggs. The vegans need to
get the supplement from the other sources.</span></div>
<div style="text-align: justify;">
</div>
<div class="MsoNormal" style="line-height: 115%; margin: 0in 0in 10pt; text-align: justify;">
<span style="font-family: "@Arial Unicode MS","sans-serif"; font-size: 12pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">We believe that the whole world population
can't turn the vegetarians overnight, not feasible either as per the food chain
point of view or the employment wise. Almost 1 Billion people are engaged in
the meat production, transportation and the distribution. Out of 7 Billion of
the world population, now there are just 750 million vegetarians, 500 million
in India. Percentage wise, India has 42% vegetarians as compared to 10% in the
US and 5% in the China. Such high percentage of vegetarians in India could be
attributed to our cultural moorings as well as the Curry based food. The Curry
uses the plenty of the spices whose taste is so dominant that it makes the
presence of veggie or the meat item almost redundant. Like if you eat soya
curry or chciken curry, your taste buds would get almost the same pleasure. The
India was well known for its spices since the time immemorial and still is the
largest producer of the spices in the world. That's why the Indian cuisine is
the integral part of the 'disruptive eating.'</span></div>
<div style="text-align: justify;">
</div>
<div class="MsoNormal" style="line-height: 115%; margin: 0in 0in 10pt; text-align: justify;">
<span style="font-family: "@Arial Unicode MS","sans-serif"; font-size: 12pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">The goat meat despite being the red meat is
healthier than even Chicken. See the link from the Michigan State University,
one of the top agriculture research universities in the US -<span style="mso-spacerun: yes;"> </span><a href="http://msue.anr.msu.edu/news/eat_goat_it_is_a_healthy_choice"><span style="color: blue;">http://msue.anr.msu.edu/news/eat_goat_it_is_a_healthy_choice</span></a>
<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div style="text-align: justify;">
</div>
<div class="MsoNormal" style="line-height: 115%; margin: 0in 0in 10pt; text-align: justify;">
<span style="font-family: "@Arial Unicode MS","sans-serif"; font-size: 12pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">But that is not the biggest advantage of the
goat meat. Once you go through this link -<u><span style="color: blue;"><a href="file:///C:/Users/nita/Downloads/%20%22http:/www.latimes.com/food/dailydish/la-dd-gallons-of-water-to-make-a-burger-20140124-story.html#"-story.html#"><span style="color: blue;">
"http://www.latimes.com/food/dailydish/la-dd-gallons-of-water-to-make-a-burger-20140124-story.html#"-story.html#</span></a></span></u>
, you may get shocked. One pound (454 gms) of the beef uses 1800 gallon of water
(1 gallon=3.78 liters). Compare this with the pork needing 576 gallon, Chicken
468, Lamb 731 and the stupendous Goat needs just 127 gallons. I know the beef
supporters always forward the argument that for the grain fed beef, the water
requirement comes down by 75%, so 1 pound beef would need 450 gallons, still
3.5 times of the goat. One reason to combine Lentils with Goat is its water
requirement, less than 100 gallons for a pound. Actually the scientists have
developed the drought resistant varieties of the lentils.</span></div>
<div style="text-align: justify;">
</div>
<div class="MsoNormal" style="line-height: 115%; margin: 0in 0in 10pt; text-align: justify;">
<span style="font-family: "@Arial Unicode MS","sans-serif"; font-size: 12pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Let me share some more facts. How many of us
know that 70% of the agriculture land in the world is used for some form of
feed for the meat producing animals, the pastures or <span style="mso-spacerun: yes;"> </span>the grain. See the link -</span><a href="http://www.globalagriculture.org/report-topics/meat-and-animal-feed.html"><span style="color: blue; font-family: "@Arial Unicode MS","sans-serif"; font-size: 12pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">http://www.globalagriculture.org/report-topics/meat-and-animal-feed.html</span></a><span style="font-family: "@Arial Unicode MS","sans-serif"; font-size: 12pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"> . Here the goat scores too as they are
called the browsers not the grazers. As matter of the fact, for the same
quantity of the meat, the goat eats 1/3 of the grass needed for the beef and
1/5 of the grain needed for the pork. Also the goat could be reared anywhere
from the Himalayas to the Sub-Saharan Africa. In India, the villagers keep the
goats as the pets due to its small size. Goat is also good source of the milk
and its milk is more tolerant or digestive than the cow's milk.</span></div>
<div style="text-align: justify;">
</div>
<div class="MsoNormal" style="line-height: 115%; margin: 0in 0in 10pt; text-align: justify;">
<span style="font-family: "@Arial Unicode MS","sans-serif"; font-size: 12pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">As of now, the global meat consumption has
share of the Pork 38%, the Chicken 30% and the Beef 24%, Goat 6%, total 98%.
All other meats fit into 2% including the lamb, the turkey and other meats. And
that baffles me. Like if you try our goat curry or goat biryani in Indian
Cuisine, it beats hand down any preparation of beef or pork. Off course you
need to get used to the spices.</span></div>
<div style="text-align: justify;">
</div>
<div class="MsoNormal" style="line-height: 115%; margin: 0in 0in 10pt; text-align: justify;">
<span style="font-family: "@Arial Unicode MS","sans-serif"; font-size: 12pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">So the goat meat is healthier, far more
sustainable than any type of meat, could be tastier in due course, then why its
usage is at the bottom of the rung. </span></div>
<div style="text-align: justify;">
</div>
<div class="MsoNormal" style="line-height: 115%; margin: 0in 0in 10pt; text-align: justify;">
<span style="font-family: "@Arial Unicode MS","sans-serif"; font-size: 12pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">We believe that the lack of information is
the primary reason. That's why we have started a campaign to ask the UN to
declare the #WorldsLentilsDay and #WorldGoatDay on Oct 16, the World Food Day.
Let people all over the world focus on the lentils and the goat. We are
also pitching for the UN supervised program for #LentilsLand and #GoatLoan. There is
so much barren land or the unused government or private land in each and every
country. Can UN help in leasing these lands to the landless poor people and
help them grow the lentils, called the poor's protein? Also the UN can arrange
the goat loan to these or other poor families to build an extra source of
income in the form of goat rearing.</span></div>
<div style="text-align: justify;">
</div>
<div class="MsoNormal" style="line-height: 115%; margin: 0in 0in 10pt; text-align: justify;">
<span style="font-family: "@Arial Unicode MS","sans-serif"; font-size: 12pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">The UN sponsored International Days are very
effective. Just last month the International Yoga day was celebrated on 21st
June. It was observed by 190 countries out of 205 countries or so. I was
following the #BeefBan issue in India. Everyone pitched in from the central
ministers to the leaders from the other parties to the twitter world. I did not
hear a single word from anyone about how the beef is not healthy neither
sustainable. I know people would argue that the beef is far cheaper than the
goat. It is because there is not very high demand for the goat, a red meat
though healthier than Chicken and most of the goat meat produced in India is
exported. Once the people start eating the goat meat, the supply would go up
too. And with the goat loan, the Indian villages with 51% of population would
become the goat farm land and that would bring the price down. In India, there
is no need for the beef ban once the people know about the goat.</span></div>
<div style="text-align: justify;">
</div>
<div class="MsoNormal" style="line-height: 115%; margin: 0in 0in 10pt; text-align: justify;">
<span style="font-family: "@Arial Unicode MS","sans-serif"; font-size: 12pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">I am banking on Indian Prime minister Modi Ji
to take the cause of the lentils and the goat this year at UN General Assembly
like he did for the Yoga last year. I know he is a vegetarian and frequently
talks about the lentils production in India. But both things have potential to
change the Indian economy. And India needs it more.</span></div>
<div style="text-align: justify;">
</div>
<div class="MsoNormal" style="line-height: 115%; margin: 0in 0in 10pt; text-align: justify;">
<span style="font-family: "@Arial Unicode MS","sans-serif"; font-size: 12pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Say after the sustained effort of UN and the
countries like US, India, China, say by 2050, the goat meat share reaches 50%,
Chicken 40%, other meats 10% and 25% of the world population turn the vegetarian,
imagine the savings in the grain and the pasture land. This has potential to
eradicate the global hunger and the poverty problem.</span></div>
<div style="text-align: justify;">
</div>
<div class="MsoNormal" style="line-height: 115%; margin: 0in 0in 10pt; text-align: justify;">
<span style="font-family: "@Arial Unicode MS","sans-serif"; font-size: 12pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Why 2050? By then the world population would
be 9 billion. Whatever progress we make in the space technology, we won't be
able to send more than 10K people to the Mars or the Moon by 2050. So we have
to fit in another 2 billion people on our planet and provide food for them.
From where?<span style="mso-spacerun: yes;"> </span>We have to take back the
land from the meat animals, remember 70% of the agriculture land. And only way
out is to reduce the meat consumption in general and gradually the goat to
replace the beef and pork as the global brand. The forest cover depletion is no
longer the option for the human habitat.</span></div>
<div style="text-align: justify;">
</div>
<div class="MsoNormal" style="line-height: 115%; margin: 0in 0in 10pt; text-align: justify;">
<span style="font-family: "@Arial Unicode MS","sans-serif"; font-size: 12pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">And yes, the water is not unlimited what we
drink and use for bath, cooking etc. If you think the sea water which covers
almost 70% of our planet is an option, forget it. We need to think before we
eat anything. Sorry, the Chocolate too.<o:p></o:p></span></div>
<div style="text-align: justify;">
</div>
<div class="MsoNormal" style="line-height: 115%; margin: 0in 0in 10pt; text-align: justify;">
<span style="font-family: "@Arial Unicode MS","sans-serif"; font-size: 12pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Recently we launched the campaign for
#PureMHealthyM here in the Michigan. Let us take our message to all over the US
and beyond. We bank on your participation.<o:p></o:p></span></div>
<div style="text-align: justify;">
</div>
<div class="MsoNormal" style="line-height: 115%; margin: 0in 0in 10pt; text-align: justify;">
<span style="color: #222222; font-size: 18pt;">References</span><span style="color: #222222;"><o:p></o:p></span></div>
<div style="text-align: justify;">
</div>
<div class="MsoNormal" style="background: white; margin: 0in 0in 0pt; text-align: justify;">
<span style="color: #222222; font-size: 18pt;"><br /><span style="font-family: Calibri;">
</span></span><span style="color: #222222; font-size: 12pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><a href="http://science.time.com/2013/12/16/the-triple-whopper-environmental-impact-of-global-meat-production/"><span style="color: blue; font-family: Calibri;">http://science.time.com/2013/12/16/the-triple-whopper-environmental-impact-of-global-meat-production/</span></a><o:p></o:p></span></div>
<div style="text-align: justify;">
</div>
<div class="MsoNormal" style="background: white; margin: 0in 0in 0pt; text-align: justify;">
<span style="color: #222222; font-size: 12pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><br /><span style="font-family: Calibri;">
</span><a href="http://www.slate.com/articles/health_and_science/feed_the_world/2014/05/meat_eating_and_climate_change_vegetarians_impact_on_the_economy_antibiotics.html"><span style="color: blue; font-family: Calibri;">http://www.slate.com/articles/health_and_science/feed_the_world/2014/05/meat_eating_and_climate_change_vegetarians_impact_on_the_economy_antibiotics.html</span></a><o:p></o:p></span></div>
<div style="text-align: justify;">
</div>
<div class="MsoNormal" style="background: white; margin: 0in 0in 0pt; text-align: justify;">
<span style="color: #222222; font-size: 12pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><br /><span style="font-family: Calibri;">
</span><a href="http://www.globalgiving.org/projects/poverty-in-haiti-2" title=""><span style="color: blue; font-family: Calibri;">http://www.globalgiving.org/projects/poverty-in-haiti-2</span></a><span style="font-family: Calibri;">
<o:p></o:p></span></span></div>
<div style="text-align: justify;">
</div>
<div class="MsoNormal" style="background: white; margin: 0in 0in 0pt; text-align: justify;">
<u><span style="color: blue; font-size: 12pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><o:p><span style="text-decoration: none;"><span style="font-family: Calibri;"> </span></span></o:p></span></u></div>
<div style="text-align: justify;">
</div>
<div class="MsoNormal" style="line-height: 115%; margin: 0in 0in 10pt; text-align: justify;">
<u><span style="color: blue; font-size: 12pt; line-height: 115%; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><a href="file:///C:/Users/nita/Downloads/%22http:/abcnews.go.com/Health/w_DietAndFitnessResource/super-healthy-vegetarian-protein-sources/story?id=16477525%2216477525"><span style="font-family: Calibri;"><span style="mso-spacerun: yes;"><span style="color: blue;"> </span></span><span style="color: blue;">"http://abcnews.go.com/Health/w_DietAndFitnessResource/super-healthy-vegetarian-protein-sources/story?id=16477525"16477525</span></span></a></span></u><span style="font-family: Calibri;"><span style="font-size: 12pt; line-height: 115%; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"> </span><span style="font-size: 12pt; line-height: 115%; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><o:p></o:p></span></span></div>
<div style="text-align: justify;">
</div>
<div class="MsoNormal" style="line-height: 115%; margin: 0in 0in 10pt; text-align: justify;">
<u><span style="color: blue; font-size: 12pt; line-height: 115%; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><a href="file:///C:/Users/nita/Downloads/%22http:/www.dailykos.com/story/2013/09/30/1240661/-Feed-an-extra-4-billion-Grow-crops-for-humans-not-animals#%22-billion-Grow-crops-for-humans-not-animals#"><span style="font-family: Calibri;"><span style="mso-spacerun: yes;"><span style="color: blue;"> </span></span><span style="color: blue;">"http://www.dailykos.com/story/2013/09/30/1240661/-Feed-an-extra-4-billion-Grow-crops-for-humans-not-animals#"-billion-Grow-crops-for-humans-not-animals#</span></span></a></span></u><span style="font-size: 12pt; line-height: 115%; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><o:p></o:p></span></div>
<div style="text-align: justify;">
</div>
<div class="MsoNormal" style="line-height: 115%; margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 12pt; line-height: 115%; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><a href="http://www.globalagriculture.org/report-topics/meat-and-animal-feed.html"><span style="color: blue;"><span style="font-family: Calibri;">http://www.globalagriculture.org/report-topics/meat-and-animal-feed.html</span></span></a></span><u><span style="color: blue; font-size: 12pt; line-height: 115%; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><a href="file:///C:/Users/nita/Downloads/%22http:/www.slate.com/articles/health_and_science/the_green_lantern/2009/04/the_kindest_cut.html%22/the_kindest_cut.html"><span style="color: blue; font-family: Calibri;">
"http://www.slate.com/articles/health_and_science/the_green_lantern/2009/04/the_kindest_cut.html"/the_kindest_cut.html</span></a></span></u><span style="font-size: 12pt; line-height: 115%; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><o:p></o:p></span></div>
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Anonymoushttp://www.blogger.com/profile/16667603613456936583noreply@blogger.com0tag:blogger.com,1999:blog-2412477875501055479.post-42710306002356236482015-06-17T01:14:00.001-04:002015-06-23T19:06:02.071-04:00Join us at MIT climate co-lab plan~ http://climatecolab.org/web/guest/plans/-/plans/contestId/1301417/planId/1320192#.VXzg8g1erS8.twitter<h2>
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Pitch</span></h2>
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<span style="font-size: large;">Disruptive Eating empowers each of us to make a contribution in this big fight against the global warming through the mundane act of eating</span></div>
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Description</span></h2>
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Summary</span></h3>
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<span style="font-size: large;">Disruptive Eating addresses 2 glaring issues of our generation ~ the climate change and the social inequality by targeting the health inequality. We practice and promote ‘disruptive eating’ at Nirmal Cafe serving Indian food in Ypsilanti, Michigan, US. The 'disruptive eating' has 4 stages. The first stage is 'Know Your BMI' (Body Mass Index). Being overweight is precursor to all types of health related issues. A country like US with 74% overweight prevalence needs high visibility of BMI. The second stage carries '2 messages. First, you don't have to eat meat for protein. Indian cuisine has plenty of veg and vegan options. The Curry based food makes the switch-over to the veggie eating easier. The ample proof is India's 42% population being vegetarian. The meat consumption alone accounts for 21% of the greenhouse gases. Second, eat goat meat if you are non-vegetarian. Goat meat is healthier than Chicken and is more sustainable than beef and pork. Third stage has 3 parts –First, how to make the veggie eating affordable, second promote ‘Home cooking’ and third how to avoid ‘food wastage.’ At Nirmal, we introduced ‘Food Box’ in $5 with 5 items, a healthy alternative to the burgers, tacos and pizzas. We stopped doing the ‘buffet’ on 2 counts – it was a bit pricey, people used to overeat or waste lot of food on their plate. We also used to throw the left-over foods. The Food wastage in the US alone is $165 Billion. We already promote the ‘Home cooking’ through the social media. This would make the Indian food much cheaper for the low income households. At the final stage, our patrons get a sense of gratification being part of the ‘disruptive eating.’ Also the use of ‘bio-degradable’ products at Nirmal makes anyone visiting us aware of this climate change issue. Also at Nirmal they get opportunity to get exposure to 2 pillars of the Indian culture – Yoga and Gita, a book. We believe the physical health is interdependent on the mental and the spiritual health.</span><br />
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What actions do you propose?</span></h3>
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<span style="font-size: large;">1. We plan to expand the Nirmal franchise all over the US with 1000+ locations in the next 5-10 years. With our direct messaging, our message is very effective. For example 'Know your BMI' is reflected through our logo, phone no, website or the poster at the entrance of Nirmal. Anyone touching Nirmal in any way can't miss BMI thing.</span><br />
<span style="font-size: large;">2. We launched 'disruptive eating' campaign on 10th May, 2015, the Mother's Day this year through the social media. The mothers' need to play a big role in our campaign as it involves the family. On Twitter @NirmalCurry, we may have reached 1 million people through the followers of our followers. We want to expand this campaign through Facebook and Instagram as well.</span><br />
<span style="font-size: large;">3. Our idea is to raise awareness about the climate change issues. Now it seems that only the government is fighting the global warming. We want people to realize that each of us can contribute in this fight against the global warming. Assume if 100 millions people in the US can skip meat once a week, it would save 3.6 Billion pound of meat a year. The meat consumption accounts for 21% of the greenhouse gases.</span><br />
<span style="font-size: large;">4. We promote 'goat meat' for the non-vegetarians. Goat as an animal could be reared from the Himalayas to the Sahara and it is called poor's cow as it is good source of milk too. Goat meat, despite being a red meat, is healthier than Chicken. Goat does not need the pastures or the grains what the beef and pork need. So the goat is far more sustainable than beef and pork. Goat could be a tool to fight the global poverty if we start switching to the goat meat.</span><br />
<span style="font-size: large;">So we are linking the healthy eating to the climate change. Who does not want the healthy eating? Once people start realizing that with their proper choice of eating, they can make a global impact in terms of the global warming or the global hunger, they would raise their voice against the policy makers who denies the climate change.</span><br />
<span style="font-size: large;">5. FLOTUS, the first lady of the US, Michelle Obama had proposed #GimmeFive challenge on Twitter recently. We proposed POTUS and FLOTUS asking the Americans to skip meat once a week. Or better they can skip meat once a week at the White House. That would have a huge impact.</span><br />
<span style="font-size: large;">Also we asked FLOTUS to do a Yoga on the occasion of the first International Yoga Day on 21st June this year. We believe that the mental and spiritual health is interdependent on the physical health.</span><br />
<span style="font-size: large;">We also want the celebrities like LeBron James or Tom Hanks to make the appeal for the veggie eating or for yoga. Given the present social turmoil in the US and beyond, this is the need of the hour.</span><br />
<span style="font-size: large;">6. We have a special blog on disruptive eating at<a href="http://nirmalasramban.blogspot.com/" rel="nofollow" title="">http://nirmalasramban.blogspot.com</a>We want the people to join us in this discussion and share their ideas.</span><br />
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Who will take these actions?</span></h3>
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<span style="font-size: large;">1. The UN is spearheading this issue of the climate change. We want the UN to declare an International Vegetarian Day,may be on April 7th, the World Health Day.Also Goat could be declared an International animal and the poor nations could be given the goat loan to fight the global hunger and poverty. I have attached an link depicting how the goat rearing has made the families self-sufficient in Haiti, a poor country and where the goat meat is popular.</span><br />
<span style="font-size: large;">2. CDC in the US has come out with some policy guidelines to make the calorie chart of the food items mandatory for the food chains with more than 20 locations. We want CDC to add 'BMI chart' and other posters at Nirmal in their guidelines even for the optional use. Please see <a href="http://www.nirmalindiancuisine.com/gallery" rel="nofollow" title="">http://www.nirmalindiancuisine.com/gallery</a></span><br />
<span style="font-size: large;">3. We are looking for the support to expand the Nirmal franchise. We are OK with profit or non-profit both ways. Our idea is to practice what we preach. For example, the veggie eating is still not affordable for the low income households. We are offering healthy and cheaper options to the burgers, tacos and pizzas. Also the home cooking would make veggie eating affordable.</span><br />
<span style="font-size: large;">The Nirmal may be only restaurant serving goat meat in Ann Arbor/Ypsilanti area out of 300 restaurants. Everything is related to the demand-supply economics.</span><br />
<span style="font-size: large;">4. We expect the celebrities to come forward in the support of veggie eating as well as any tool for the mental and spiritual health like Yoga and Gita.</span><br />
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Where will these actions be taken?</span></h3>
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<span style="font-size: large;">We are now located in Ypsilanti, Michigan, US, the sister city of Ann Arbor, the home to the University of Michigan. On Twitter, we have the followers from UK, Uganda, Austria, Canada etc. Ideally we would prefer to expand in the US to get our franchise model perfect for the global expansion. But our message is simple. If we can take our message to the billions in the poor countries, that could be a game changer. The goat rearing funded by the govt or social agencies could go long way in fighting the global hunger and the poverty.</span><br />
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How will these actions have a high impact in addressing climate change?</span></h3>
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<span style="font-size: large;">1. The veggie eating would have the huge impact on the greenhouse gases. As we mentioned 3.6 Billion pound of meat per year saving in the US. US has 10% vegetarians and China just 5% . If we can inspire people to turn say 20% of the global population to the veggie eating, it would reduce the carbon emission substantially.</span><br />
<span style="font-size: large;">2. Say 25% of the non-vegetarians in the world switch to the goat meat in the next 5 years, it can save huge pasture lands needed for the beef production or the grains for the pork meat. Just for example, one pound of steak needs 1850 gallons of water whereas a pound of Tofu needs 300 gallons. Imagine the overall saving. It can impact the global economy too specially of poor countries.</span><br />
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What are other key benefits?</span></h3>
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<span style="font-size: large;">1. The biggest benefit would be a healthy society with strong mental and spiritual character. The US spends $116 Billion per year to fight the obesity.</span><br />
<span style="font-size: large;">2. The world would be better place to live in. We can contain the global hunger and the global poverty by veggie as well as goat meat eating. I have attached a link which shows the complete vegetarianism is not feasible.</span><br />
<span style="font-size: large;">3. With better control over the global warming, the countries can use their resources for the benefit of their populace.</span><br />
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What are the proposal’s costs?</span></h3>
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<span style="font-size: large;">1. Nirmal CPD (central production cum distribution) unit like Ypsilanti needs $200K to build and operate. It can supply and manage 15-20 Nirmal franchise locations.</span><br />
<span style="font-size: large;">2. A Nirmal franchise at a new place would cost $100K.</span><br />
<span style="font-size: large;">3. We can convert any restaurant with 10-ft kitchen hood to Nirmal franchise at the cost of $50K.</span><br />
<span style="font-size: large;">At this point we are aiming to expand in the US.</span><br />
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Time line</span></h3>
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<span style="font-size: large;">1. The short term goals (5-15 years) is to see 1000+ locations in the US.</span><br />
<span style="font-size: large;">2. We are open to Nirmal franchise in the country like India and other poor countries in Africa even now.</span><br />
<span style="font-size: large;">3. After 5 years, we can em-bark on the global expansion.</span><br />
<span style="font-size: large;">4. In the medium term (15-50 years), we do see almost all restaurants following us in the messaging style and veggie eating and the goat meat becoming the most popular food.</span><br />
<span style="font-size: large;">5. In the long term, we do see half of the world population turning vegetarian. Now only 900 million people in the world out of 7 Billion are vegetarian as per one estimate, 500 million being in India.</span><br />
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Related proposals</span></h3>
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<span style="font-size: large;">I could not find any proposal related with the simple act of eating.</span><br />
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References</span></h3>
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<a href="http://science.time.com/2013/12/16/the-triple-whopper-environmental-impact-of-global-meat-production/" rel="nofollow"><span style="font-size: large;">http://science.time.com/2013/12/16/the-triple-whopper-environmental-impact-of-global-meat-production/</span></a><br />
<a href="http://www.slate.com/articles/health_and_science/feed_the_world/2014/05/meat_eating_and_climate_change_vegetarians_impact_on_the_economy_antibiotics.html" rel="nofollow"><span style="font-size: large;">http://www.slate.com/articles/health_and_science/feed_the_world/2014/05/meat_eating_and_climate_change_vegetarians_impact_on_the_economy_antibiotics.html</span></a><br />
<span style="font-size: large;"><a href="http://www.globalgiving.org/projects/poverty-in-haiti-2" rel="nofollow" title="">http://www.globalgiving.org/projects/poverty-in-haiti-2</a> </span>Anonymoushttp://www.blogger.com/profile/16667603613456936583noreply@blogger.com0tag:blogger.com,1999:blog-2412477875501055479.post-91092637241633982562015-05-17T14:41:00.000-04:002015-05-17T15:28:30.168-04:00Why we need 'Disruptive Eating'<span style="font-size: 12pt; line-height: 107%;"><span style="font-family: Calibri;">I met one college friend recently almost after 8 years. We
touched base on the family, the college days and what we are doing now.
Naturally now-a-days, I talk a lot about ‘disruptive eating’ and how each of us
can make a global impact through such mundane act of eating. He listened to me
for 10 minutes. Then he stopped me and asked me a question? </span></span><br />
<span style="font-size: 12pt; line-height: 107%;"><span style="font-family: Calibri;"></span></span><br />
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<span style="font-size: 12pt; line-height: 107%;"><span style="font-family: Calibri;">What does the plants eat? I replied ~ Carbon Dioxide and the
plants exhale oxygen.</span></span></div>
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<span style="font-size: 12pt; line-height: 107%;"><span style="font-family: Calibri;">What we inhale? I replied ~ Oxygen and exhale the carbon
dioxide.</span></span></div>
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<span style="font-size: 12pt; line-height: 107%;"><span style="font-family: Calibri;">So if we go on reducing the carbon, what the plants
would eat? Basically we are reducing the food supply for the plants. Specially
he was very unhappy with the government interference in imposing the carbon
cut. </span></span></div>
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<span style="font-size: 12pt; line-height: 107%;"><span style="font-family: Calibri;">I was kind of stumped. Like we went to the same school here.
I knew his political leaning but never imagined the degree to which this
debate has degraded here in the US. </span></span></div>
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<span style="font-size: 12pt; line-height: 107%;"><span style="font-family: Calibri;">I did mumble through my response that his concern is not
true. I asked him, how much meat he eats in a day? He said, may be a pound. I
asked, assume if he gets 3 pounds of meat every day, what he would do? He said,
I can’t overeat, this is not good for my health. I would throw it away.</span></span></div>
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<span style="font-size: 12pt; line-height: 107%;"><span style="font-family: Calibri;">So I said similarly the plants can’t overeat, and they need
to throw away the carbon dioxide, where, to our atmosphere. That is what is
causing the global warming. But he was not convinced.</span></span></div>
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<span style="font-size: 12pt; line-height: 107%;"><span style="font-family: Calibri;">So during the same week, I mentioned this encounter to my
family. My high-school going daughter was kind of alarmed. She asked me, what
was the world population in 1800? She is studying now in her history class about
the industrial revolution around 1850 or so. And there were no motor vehicles
either that time. I saw where she is coming from. In 1800, there was almost no
pollution (extraneous carbon), less human and more trees. Why the less trees
now need the carbon dioxide from the outside?</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 8pt; text-align: justify;">
<span style="font-size: 12pt; line-height: 107%;"><span style="font-family: Calibri;">It set me out on some research trail. In 1800, there were
approx. 900 million people in the world. Today the world forest cover is 4
Billion hectare. The annual net loss of the world forest coverage is 5.2 million
hectare now. This net loss has reduced considerably in the last 10 years. 1
hectare can hold 1000-2500 trees depending on the size, separation etc. The
world population now is around 7 Billion and by one estimate there are around
600 to 700 Billion trees now. Whatever way you extrapolate or interpolate, in
1800, there could be 1.5 trillion trees or more.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 8pt; text-align: justify;">
<span style="font-family: Calibri;"><span style="font-size: 12pt; line-height: 107%;">I wish I could have shared this data with my friend to
authenticate my ‘overeating’ logic. But the real problem is 40% of population
here shut them off from any debate about the climate change. Today we have a
report from NASA on CNN and I am sure the naysayers won’t click the link ~</span>
<span style="font-size: 12pt; line-height: 107%;"><a href="http://www.cnn.com/2015/05/16/us/antarctica-larsen-b-ice-shelf-to-disappear/index.html"><span style="color: #0563c1;">http://www.cnn.com/2015/05/16/us/antarctica-larsen-b-ice-shelf-to-disappear/index.html</span></a>
. No surprise when some republican governors are not ready to utter the CC
(climate change) thing.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 8pt; text-align: justify;">
<span style="font-size: 12pt; line-height: 107%;"><span style="font-family: Calibri;">This debate with my friend put us into the urgency mode and
we launched our campaign for ‘disruptive eating’ on the social media on the Mothers’
Day on 10<sup>th</sup> May 2015. I believe ‘Nirmal for disruptive eating’ can
take this message to all and sundry more effectively. How?</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 8pt; text-align: justify;">
<span style="font-size: 12pt; line-height: 107%;"><span style="font-family: Calibri;">Let me disseminate the disruptive eating. Ours is a
comprehensive approach to tackle the social inequality and the climate change. </span></span></div>
<div class="MsoListParagraphCxSpFirst" style="margin: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 12pt; line-height: 107%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 107%;"><span style="font-family: Calibri;">The
social inequality has 3 components. The health inequality holds the key to
overcome the income and educational inequality, the other 2 components. </span></span></div>
<div class="MsoListParagraphCxSpFirst" style="margin: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -0.25in;">
</div>
<div class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 12pt; line-height: 107%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 107%;"><span style="font-family: Calibri;">The
first step to achieve the health equality is to know your BMI (body mass
index), the first stage of the ‘disruptive eating.’ 74% of the population in
the US are overweight or obese, majority from the low income populace. Once you
know BMI, even subconsciously you start to take care of eating.<o:p></o:p></span></span></div>
<br />
<div class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 12pt; line-height: 107%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 107%;"><span style="font-family: Calibri;">At
Nirmal, from our logo to the toll-free phone no of 844-KNOW-BMI to the poster
at the entrance, you can’t miss the message.<o:p></o:p></span></span></div>
<br />
<div class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 12pt; line-height: 107%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 107%;"><span style="font-family: Calibri;">At
the second stage of ‘disruptive eating’, our message is you don’t need meat for
protein and there are so many options in Indian cuisine from the lentils to
soya chunks to spinach to chickpeas. Incidentally Canada is the largest
producer of the lentils.<o:p></o:p></span></span></div>
<br />
<div class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 12pt; line-height: 107%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 107%;"><span style="font-family: Calibri;">Indian
food is curry based and this plays a role in having 500 million vegetarians in
India, almost 42% of the population. The curry contains plethora of beneficial
spices and the base sauce. With the chicken or soya chunks, the curry dominates
your taste buds.<o:p></o:p></span></span></div>
<br />
<div class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 12pt; line-height: 107%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 107%;"><span style="font-family: Calibri;">If
the 100 million people in the US skips meat once a week, there could be saving
of 3.6 Billion pound of meat. The meat consumption alone accounts for 21% of
the greenhouse gases, the main culprit for the global warming.<o:p></o:p></span></span></div>
<br />
<div class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 12pt; line-height: 107%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 107%;"><span style="font-family: Calibri;">The
global food security is tied to reduced meat consumption as well as the food
wastage all around us. We discarded the buffet and put a unique 1-page menu to
reduce the food wastage. We are the first Indian restaurant to introduce 8 Oz
entrees. <o:p></o:p></span></span></div>
<br />
<div class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 0.5in; text-align: justify;">
<span style="font-size: 12pt; line-height: 107%;"><span style="font-family: Calibri;">Please read the link ~<o:p></o:p></span></span></div>
<br />
<div class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 0.5in; text-align: justify;">
<span style="font-size: 12pt; line-height: 107%;"><span style="mso-spacerun: yes;"><span style="font-family: Calibri;"> </span></span><a href="https://agenda.weforum.org/2015/05/food-how-much-does-the-world-need/?utm_content=buffer13b6f&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer"><span style="color: #0563c1; font-family: Calibri;">https://agenda.weforum.org/2015/05/food-how-much-does-the-world-need/?utm_content=buffer13b6f&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer</span></a><span style="font-family: Calibri;">
<o:p></o:p></span></span></div>
<br />
<br />
<div class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 12pt; line-height: 107%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 107%;"><span style="font-family: Calibri;">We
stopped using the Tandoor oven due to the higher energy consumption (used in
95% of Indian restaurants in the US) and discarded the naan (white flour bread)
made in Tandoor oven. We give our patrons just one option, the whole wheat
bread. Our poster blares~ Eat Healthy, Save Energy, Save our planet.<o:p></o:p></span></span></div>
<br />
<div class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 12pt; line-height: 107%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 107%;"><span style="font-family: Calibri;">For
the non-vegetarians, our message is ‘Eat Goat.’ Goat is healthier than even
chicken and Goat is far better substitute for beef and pork in the long term.
‘Nirmal’ may be the only restaurant serving goat meat in Michigan. Goat meat
consumption can reduce the greenhouse gases due to reduction in the pastures
and grains needed for beef and pork.<o:p></o:p></span></span></div>
<br />
<div class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 12pt; line-height: 107%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 107%;"><span style="font-family: Calibri;">Goat
could be reared anywhere from the Himalayas to the sub-Saharan Africa. The popularity
of the goat meat could impact the global economy in big way. It is called poor
man’s cow and may provide the milk and the source of income to the poor.<o:p></o:p></span></span></div>
<br />
<div class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 12pt; line-height: 107%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 107%;"><span style="font-family: Calibri;">At
the third stage of ‘disruptive eating’, we aim to make Indian food affordable.
We replaced the buffet with $5 Food box (5 items). This avoids the food wastage
as well as the overeating, a constant complaint of our patrons for the buffet.
95% of Indian restaurants do buffet here in the US and only 2% in India.<o:p></o:p></span></span></div>
<br />
<div class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 12pt; line-height: 107%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 107%;"><span style="font-family: Calibri;">We
promote the ‘home cooking’ by sharing various recipes through the social media.
The mothers, the bedrock of any family, have all important role to play here and the home cooking can bring
the price of lunch or dinner by half. We plan to launch the free cooking classes at Nirmal during the summer.</span></span></div>
<br />
<div class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 12pt; line-height: 107%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 107%;"><span style="font-family: Calibri;">The
low income people are still stuck in the burgers, pizzas or tacos. We want them
to make switch to the lentils, the whole wheat bread (roti) and the Basmati
rice, all foods with low glycemic index and covers the protein and dietary
fiber requirements. The low glycemic index foods play a role in the weight loss
or control.<o:p></o:p></span></span></div>
<br />
<div class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 12pt; line-height: 107%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 107%;"><span style="font-family: Calibri;">At
the fourth stage, at Nirmal, our patrons get a sense of gratification. They use
the bio-degradable products, they can skip the meat and/or can eat goat meat.
In all respects, they contribute towards the reduction of the greenhouse gases.<o:p></o:p></span></span></div>
<br />
<div class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 12pt; line-height: 107%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-size: 12pt; line-height: 107%;"><span style="font-family: Calibri;">We
believe that the physical health is tied to the mental and spiritual health. Hence
we share ‘Gita’ and ‘Yoga’ with our patrons, the 2 pillars of Indian spirituality.
We want to expose the patrons to Indian culture along with Indian food.</span></span><span style="font-size: 12pt; line-height: 107%;"><o:p><span style="font-family: Calibri;"> </span></o:p></span><br />
<br /></div>
<div class="MsoListParagraphCxSpLast" style="margin: 0in 0in 8pt 0.5in; text-align: justify;">
<span style="font-size: 12pt; line-height: 107%;"><span style="font-family: Calibri;">The restaurants have very high
visibility in the US as the majority eat outside. We believe we can convey our
message unobtrusively through Nirmal specially to the young generation. Imagine
500+ Nirmals all across the US. Once more and more people get the message and
get convinced, the politicians would follow the suit.<o:p></o:p></span></span><br />
<span style="font-size: 12pt; line-height: 107%;"><span style="font-family: Calibri;"><br /></span></span>
<span style="font-size: 12pt; line-height: 107%;"><span style="font-family: Calibri;">We are actively looking for the like-minded people and the organizations to take this concept further by expanding the Nirmal franchise as well as publishing the book and video game or app on the 'disruptive eating.'</span></span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 8pt; text-align: justify;">
</div>
Anonymoushttp://www.blogger.com/profile/16667603613456936583noreply@blogger.com0tag:blogger.com,1999:blog-2412477875501055479.post-24006327338737971342015-05-08T17:40:00.000-04:002015-05-17T14:24:44.348-04:00 'disruptive eating' simplified<div class="MsoNormal" style="margin-bottom: 0pt; text-align: justify;">
<span style="color: #222222; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">The 'disruptive
eating' consists of 4 stages. Each stage of activities or actions has its own
reasons.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0pt; text-align: justify;">
<span style="color: #222222; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">First stage is to
inform people about the healthy eating and the healthy drinking ~ the mantra
for Nirmal. Please visit our website <a href="http://www.nirmalindiancuisine.com/">www.nirmalindiancuisine.com</a> and
see ‘Nirmal at a glance.’<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0pt; text-align: justify;">
<span style="color: #222222; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">From the ‘BMI
chart’ at the entrance, we have put various posters which our patrons can not
ignore. Then we have our toll free phone number ~ 844-KNOW-BMI or our logo
which leaves no one in doubt about our intention.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0pt; text-align: justify;">
<span style="color: #222222; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">Let us talk about
the magnitude of the obesity or overweight prevalence problem. There was a
global conference in Nov 2014 at Rome, Italy under the auspices of FAO, UN. 2 Billion
people out of 7 Billion world population are obese or overweight and the price
tag to fight this is $1 trillion. In the US, 74% of the population are obese or
overweight and the price tag to fight this menace is $116B. Incidentally in Nov
2014, FDA here in the US came out with the guideline that any restaurant chain
with 20 or more locations need to post the ‘calorie count’ for their food items
within a year. It may include the food vendors at the cinema halls, the grocery
stores selling the food items. This is good first step, but is that enough
given the magnitude of the problem. The New York city has such guidelines since
2004-5 and the survey after survey have pointed out that only 30% of the
patrons took notice of it.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0pt; text-align: justify;">
<span style="color: #222222; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">At Nirmal, our
message is so explicit that 90% of the patrons have taken notice of it whether
it is BMI or why eat lentils or Goat meat is healthier than Chicken. Majority
have appreciated it though someone has called these weird, the dietician office
etc. We believe we need to speak out loud if we need to take our message
specially to the low income or less educated populace which are
disproportionately affected by this menace. And the best place is the
restaurants where everyone visits once or twice a week.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0pt; text-align: justify;">
<span style="color: #222222; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">The second stage of
‘disruptive eating’ is the content of the message which is aimed at dispelling
so many myths. And then why Indian cuisine for the disruptive eating? <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0pt; text-align: justify;">
<span style="color: #222222; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">Indian cuisine has
2 staple food items ~ lentils and whole wheat bread (roti) besides plenty of
vegetarian and vegan options alongside the goat meat for the non-vegetarians.
Let me explain how the disruptive eating revolves around these food items.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0pt; text-align: justify;">
<span style="color: #222222; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">For example, here
in the US, the meat is synonymous with the protein. We have put the nutrition
chart on the back page of the menu or the walls of the dining hall which
depicts that the lentils or the soya chunks have twice or more protein than the
meat for the same quantity. Lot of people want to avoid the meat on the various
grounds, what are their options? Indian food is ‘Curry’ based food. ‘Curry’ is
a kind of gravy which is made from some base sauce like tomato or onion with
the plethora of spices. Once you develop the taste of curry with the spices,
you won’t even notice if you are eating soya chunks or Chicken. India has 500
millions vegetarians more than all vegetarians combined all over the world and
the credit goes to the curry based food. Population wise 42% of India’s
population is vegetarian as compared to only 8% in the US. So Indian food makes
the choice of vegetarian eating much easier. <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0pt; text-align: justify;">
<span style="color: #222222; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">India is 2<sup>nd</sup>
largest producer of the lentils and we consume it all in India as the lentils
is the staple food item. On the other hand, Canada is the largest producer and
the largest exporter too of the lentils. Lentils or legumes may be the only
excellent source of the protein as well as the dietary fiber. Similarly India
is 2<sup>nd</sup> largest producer of wheat too, no surprise why roti is staple
food item for 60% of us Indians. <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0pt; text-align: justify;">
<span style="color: #222222; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">Take the calorie
chart for the meat items used by us. The goat meat, a red meat, is healthier
than Chicken. The guideline proposed by FDA is deceptive. Say if some food
joint uses 70 gms of meat in beef burger as compared to 100 gms of meat in
chicken burger, the calorie count would be almost the same. And people may miss
that chicken is far healthier than beef.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0pt; text-align: justify;">
<span style="color: #222222; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">India is 2<sup>nd</sup>
largest producer of the goat meat (150 million head as compared to 4 million in
the US). Needless to mention, the goat meat is very popular in India and with
Indian spices, anyone can get hooked to goat meat items at Nirmal specially
goat curry and goat biryani. In Ann Arbor/Ypsilanti region, no Chinese (China
has the largest goat population) or Mediterranean or American restaurant serve the goat meat. So
if someone wants to try goat meat, what is their option?<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0pt; text-align: justify;">
<span style="color: #222222; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">At Nirmal, we
provide plenty of vegan and vegetarian options, only whole wheat bread and the
goat meat for the non-vegetarians. <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0pt; text-align: justify;">
<span style="color: #222222; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">The third stage of
‘disruptive eating’ is to position Indian food in competition with the pizza,
taco or burger or specially the Subway sandwich. At present Indian food may be
considered elite, one meal costing around $9-$10 at the minimum. We have
brought it down to $5 introducing Food Box for lunch or dinner which contains 5
items. Food Box is a healthier alternative to the buffet. Eventually with our
aim to impart the free cooking classes and the sharing of the recipes through
the social media, we can bring it down more if cooked at home. We introduced
various options in the menu such as 8 Oz entrees or the only curry which makes
it cheaper for everyone to try Indian food. Also we changed the way we cook
food to keep our food fresh as well as cheaper by minimizing the wastage. At
Nirmal we have decided to remove the ‘Tandoor oven’ used to make the white
flour bread (naan) from the kitchen which would bring down the labor charges as
well as the energy cost. Various innovations can sustain us for the first 2
years of our operation, the period which we need to get our message through to
the targeted population.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0pt; text-align: justify;">
<span style="color: #222222; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">We need to wean
away the populace who are still eating the pizza, taco or burger and provide
them with a healthier option in the form of Indian food. This segment of
population is not in good physical health and this is a huge barrier to
overcome the health inequality. And we believe that the health inequality is
the biggest impediment to fight the other 2 components of the social inequality
~ the income inequality and the education inequality.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0pt; text-align: justify;">
<span style="color: #222222; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">The final and
fourth stage of the ‘disruptive eating’ has 2 components ~ first to provide a
sense of gratification to our patrons and second, to expose them to the culture
associated with Indian cuisine. Say for example 100 million people out of 330
million population in the US skips meat a day per week, the total savings in
the meat production is 3.6 billion pound (average per capita per day meat
consumption is 330 gms in the US). The meat production accounts for 21% of the
green house gases, the main culprit for the global warming. At Nirmal we use
the bio-degradable products and our patrons sense that they are also a part of
this big endeavor of reducing the global warming.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0pt; text-align: justify;">
<span style="color: #222222; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">All of us know that
the beef and the pork are not sustainable meats and no surprise we humans are
trying to develop the synthetic meat. The unveiling of $350K burger last year
is still fresh in our memory. The goat rearing could turn out to be an
alternative as meat as well as to combat the world hunger problem. The goat
could be reared in any weather from the Himalayas to the sub Saharan Africa and
the goat does not need the pasture required for the beef meat and the food
grain for the pork meat. The goat is always considered as a poor man’s cow and
it is high time we bring it to the mainstream. <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0pt; text-align: justify;">
<span style="color: #222222; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">Indian food comes
with a 5000 years of the culture and the traditions. ‘Gita’ and ‘Yoga’ are 2
integral parts of Indian culture and the exposure of these to our patrons would
bring the mental and spiritual well being along with the good physical health.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="color: #222222; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">In a nutshell, the disruptive eating addresses 2 most
glaring issues of our generation ~ the social inequality and the climate
change. And 500+ Nirmals in the US can make a huge global impact. Please read other posts</span><span style="font-size: 12pt; line-height: 115%;"> here to get an idea about our thought process. </span><br />
</div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 12pt; line-height: 115%;">We are in the process of publishing a video game or app and a
book on the ‘disruptive eating’ to bring our concept to the masses in the US
and beyond.<o:p></o:p></span></div>
Anonymoushttp://www.blogger.com/profile/16667603613456936583noreply@blogger.com0tag:blogger.com,1999:blog-2412477875501055479.post-49883790285200732472015-03-29T18:54:00.000-04:002015-03-30T14:17:29.586-04:00Say Yes to whole wheat bread<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%;">We discarded the Tandoor oven and the naan (white flour
bread) on Feb 16<sup>th</sup> 2015 at Nirmal and let me share some of the
reactions from our patrons during this one month period. It took us almost a
year to make this decision. No surprise we may be the only Indian restaurant
with full offerings without naan out of 3500 or so in the US. There are some
like Udipi or other restaurants offering south Indian fares or Nehee (in Canton,
MI) who offers Indian street food, don’t have naan.<o:p></o:p></span></div>
<ul style="margin-top: 0in;" type="disc">
<li class="MsoNormal" style="mso-list: l0 level1 lfo1; text-align: justify;"><span style="font-size: 12.0pt; line-height: 115%;">Very first day someone orders
Garlic Naan, the most popular kind of bread and we tell we don’t have naan as we made
switch to only whole wheat bread (roti or chapatti) and we have Garlic
roti. He says I care about Garlic flavor and don’t care about the type of
bread. <o:p></o:p></span></li>
<li class="MsoNormal" style="mso-list: l0 level1 lfo1; text-align: justify;"><span style="font-size: 12.0pt; line-height: 115%;">One regular patron who visits us
2-3 times a week for the food box ($5 for 5 items), a far better
substitute of the buffet for the people who wants to eat Indian food
regularly. He was kind of disappointed as he liked naan. He mentioned how
his family adopted the whole wheat spaghetti after lot of discussion and
2-3 months of switch-over time. And he is eating roti now.<o:p></o:p></span></li>
<li class="MsoNormal" style="mso-list: l0 level1 lfo1; text-align: justify;"><span style="font-size: 12.0pt; line-height: 115%;">One patron ordered ‘Lentils Roti’
and got fond of it. No surprise there is no stuffed bread concept
specially with lentils or green peas or chickpeas in any other cuisine.
Lentils or other legumes are very good source of protein as well as
dietary fiber.<o:p></o:p></span></li>
<li class="MsoNormal" style="mso-list: l0 level1 lfo1; text-align: justify;"><span style="font-size: 12.0pt; line-height: 115%;">One patron started arguing that
Roti is not soft like naan and she was right. All Indian restaurants with
naan offering make roti also in the Tandoor oven and it makes it hard or
crisp. We make roti on Tawa like we do at home. And trust me Tawa roti
stays soft even for 5-6 hours. The naan gets chewy and hard just after an
hour. She ordered only entrees without breads.<o:p></o:p></span></li>
<li class="MsoNormal" style="mso-list: l0 level1 lfo1; text-align: justify;"><span style="font-size: 12.0pt; line-height: 115%;">So far we have missed 2 orders
due to naan and it is very heart warming. When we stopped doing the
buffet, we lost almost 50% of the sales. No change in the sales so far
now.<o:p></o:p></span></li>
</ul>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%;">Our reasons for discarding the Tandoor oven and the naan were
very simple. Very few may know that the naan is made by pasting the flat bread
on the walls of Tandoor oven which maintains the temperature of 900 F. And the
oven remains continuously ON to maintain its wall temperature. Tawa operates at
500 F max. Normally Tawa is a circular iron pan of 10-inch diameter but we use
normal non-stick pan at the restaurant.<o:p></o:p></span></div>
<ul style="margin-top: 0in;" type="disc">
<li class="MsoNormal" style="mso-list: l1 level1 lfo2; text-align: justify;"><span style="font-size: 12.0pt; line-height: 115%;">Tandoor oven consumes 3 times
more energy than Tawa as evident from the savings of $200 for the monthly
gas bill of the kitchen.<o:p></o:p></span></li>
<li class="MsoNormal" style="mso-list: l1 level1 lfo2; text-align: justify;"><span style="font-size: 12.0pt; line-height: 115%;">We have had huge turn-over of
Tandoori chefs (who works at Tandoor oven) as we used 8 persons during the
last 4 years, job duration varying from 8 days to 8 months. Let me admit the
working condition for the Tandoori chef is very tough as one is putting
his hands inside the oven to paste the bread on the walls and basically
your whole body is near 900 F for the better part of the working hours of
8 hours or more. I know it first hand as I learned to make the naan in
Tandoor oven during the switch-over between the tandooris. You can’t take
naan out of the menu if you lose the Tandoori chef.<o:p></o:p></span></li>
<li class="MsoNormal" style="mso-list: l1 level1 lfo2; text-align: justify;"><span style="font-size: 12.0pt; line-height: 115%;">And this turn-over is not only
in Michigan. Indian restaurants in the US advertize and hire the personnel
from the India Abroad, the weekly magazine. And 8 out of 10 ads is for
Tandoori chefs. You can imagine the
hassle of hiring the tandooris. And naturally they command a salary of
$800-$1000 a week. Tawa is easy to operate and with no Tandoor oven, we
need just 2 persons for our kitchen instead of 3.<o:p></o:p></span></li>
<li class="MsoNormal" style="mso-list: l1 level1 lfo2; text-align: justify;"><span style="font-size: 12.0pt; line-height: 115%;">I was aware of the research that
just switching over to the whole wheat reduces the risk of the heart
disease by 20%. What hastened our decision was a commentary on NPR
(national public radio) in which an expert was telling that eating white
flour bread of any kind is as good as eating nothing. It just spikes your
blood sugar, gives you a feel of full meal for a while and again makes you
hungry. And you go on eating again and again. The whole wheat bread or any
food items with low glycemic index makes your meal more fulfilling and
helps in the weight loss too.<o:p></o:p></span></li>
</ul>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%;">So the big question is why something not good for health, not
good for the working personnel and not good for the business (saving the
utility cost as well as the cost of Tandoori chef) is still synonymous with Indian
cuisine here in the US. On top of that 60% of the population in India eat roti
or chapatti at home, 30% don’t eat bread (mostly in the eastern India) and 10 %
eat some kind of naan at home or in the restaurants. <o:p></o:p></span><br />
<span style="line-height: 18.3999996185303px;">Basically we are differentiating from all other restaurants if we offer only whole wheat bread. Go to Chipotle or Taco Bell, they have while flour tortillas. Mediterranean restaurants have white flour pita breads. Go to Kroger or Meijer, you would find 10 options for white flour whereas whole wheat flour would be tucked in some corner or on the back of the racks. It baffles me why people have to make an extra effort to eat whole wheat bread. Yes whole wheat flour costs 20 cents per pound more if you buy 20 pound bag. But the benefits of eating whole wheat any day is worth spending more.</span><br />
<span style="line-height: 18.3999996185303px;">For an Indian restaurant, this extra cost would easily be covered with the savings of almost $3000 per month on the account of gas bill and the tandoori chef.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%;">Have you ever wondered why there is no Indian food chain
anywhere in the world? At least I don’t know anyone having more than 50 odd
locations if you compare with Panda Express (Chinese, 1200 locations), Chipotle
(Mexican, 1700 locations) or Olive Garden (Italian, 800 locations). I am not
mentioning Subway with 35000+ locations or Domino’s Pizza with 8000 locations
globally. In India it is hard to imagine in the sense that for every 100 miles
or so, we have different food and the different language.<o:p></o:p></span></div>
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US;">We
started our journey in 2009 with the pursuit of making an Indian food chain and
we believe Nirmal could prove to be the basic building block, devoid of 2 main
impediments ~ the buffet and the tandoor oven and with a message of ‘disruptive
eating.’ With no Tandoor oven, we can
convert any closed American or Mexican restaurant with 10 ft kitchen hood into
Nirmal franchise. And now we can envisage all women staffed Nirmal –a first for
any restaurant chain. </span><br />
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US;">Please see ‘Franchise’ tab on our website <a href="http://www.nirmalindiancuisine.com/">www.nirmalindiancuisine.com</a>. If you have entrepreneurial streak, you believe in making positive difference while earning profits, we would like to hear from you. The 'disruptive eating' is best suited for Indian cuisine but we are open to other cuisines if it fulfills our basic criterion.</span>Anonymoushttp://www.blogger.com/profile/16667603613456936583noreply@blogger.com0tag:blogger.com,1999:blog-2412477875501055479.post-54745359022606324812014-12-17T10:38:00.000-05:002015-03-30T00:48:40.738-04:00Disruptive Eating ~ Many Dimensions<span style="font-size: 12pt; line-height: 115%;"><span style="font-family: Calibri;">Recently I was listening to Diane Rehm’s show on NPR
(national public radio), a live program and a listener called in to say that
the media is not doing their duty with respect to the Keystone XL pipeline
project by not informing the people about its more cons than pros. One lady
panelist on the show responded that if only Kim Kardashian can break the
internet records almost every month, then one should not blame the media. </span></span><br />
<span style="font-size: 12pt; line-height: 115%;"><span style="font-family: Calibri;"></span></span><br />
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 12pt; line-height: 115%;"><span style="font-family: Calibri;">I realized how difficult a job for us to inform people about
the ‘disruptive eating’ which empowers everyone to change the world. </span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 12pt; line-height: 115%;"><span style="font-family: Calibri;">One patron opined in the yelp review recently that we are
going overboard on BMI (body mass index) putting BMI at the entrance and even
in our toll free phone no. In Nov 2014 there was a global conference for
obesity and overweight issue in Rome, Italy under the auspices of UN FAO. Total
2 billion people out of 7 billion world population are obese or overweight and
total cost to fight this is $2 trillion. For the US, 74% of the population
falls in this category with the price tag of $116 billion. So my question is
when is the time to go overboard? </span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 12pt; line-height: 115%;"><span style="font-family: Calibri;">Also the last month FDA (Food & Drug administration, US)
came up with an order for all restaurant chains with 20 or more locations to
display the ‘calorie count’ for all food or beverage items. It would include
the grocery stores selling prepared food and the food joints in the movie
theatres etc. No doubt, it is a good first step. But it is kind of ‘better late
than never’, not a war given the gravity of the problem. What is worrying more
in the US that the poor or less educated people are afflicted
disproportionately with the overweight or obesity problem and they have fewer
choices to come up trump. Can ‘Nirmal for disruptive eating’ make a difference?</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 12pt; line-height: 115%;"><span style="font-family: Calibri;">We talk a lot about the vegetarian food as well as the goat
meat for the non-vegetarians. Indian cuisine is synonymous with the vegetarian
food and the ample proof comes in the form of 500 millions vegetarians in India
alone (42% of the population) which is more than all vegetarians combined in the rest of the world.
Some analysts tend to highlight ‘poverty’ or less income as a cause of the
vegetarianism in India. What they overlook is, in India, the egg is considered a
non-vegetarian item and the vegetables are not cheaper than egg. Out of 500 millions, 375 millions are pure vegetarians not eating eggs. In my view,
our ‘curry’ based food with plethora of spices is the key to the
‘vegetarianism.’ India was famous for its spices since the last 5000 years and
still 75% of the spices produced in the world come from India. For comparison, China has 65 millions vegetarians, just 5% of their population. But I would
suggest you to try Indian cuisine to get into this debate.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 12pt; line-height: 115%;"><span style="font-family: Calibri;">Similarly when we started to promote ‘goat meat’, many
patrons were perplexed. Is goat, a red meat, better than Chicken? We used an
article from Michigan State University, one of the top agriculture university
in the US, to authenticate our claim. I grew up eating only ‘goat meat’ in
India and I have seen rearing of ‘goat’ by our neighbors in the village. At
that point I was not at all aware of its health quotient or about India being
the second largest producer of the goat meat. (150 million heads to 4 million
in the US). Goat meat could be the answer to the unsustainable meats like the
beef or pork. Specially for the poorer regions of the world, the goat rearing
could be a tool to reduce the social inequality or to reduce malnutrition. Please
see the link ~ </span><a href="http://www.washingtonpost.com/lifestyle/food/goat-meat-the-final-frontier/2011/03/28/AF0p2OjC_story.html"><span style="color: blue; font-family: Calibri;">http://www.washingtonpost.com/lifestyle/food/goat-meat-the-final-frontier/2011/03/28/AF0p2OjC_story.html</span></a><span style="font-family: Calibri;">
.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 12pt; line-height: 115%;"><span style="font-family: Calibri;">But our challenge is immense. Think of the sister cities of
Ann Arbor and Ypsilanti ~ the home to 2 big universities of Michigan and having
the most educated and diverse population in Michigan. Out of 300 restaurants
all around, Nirmal may be the only restaurant serving goat meat. So even if you
decide to try goat meat, where you would find. Trust me once you try our goat
curry or goat biryani, you won’t go back to the other fares. And it baffles me
more as Indian or Mediterranean restaurants don’t have goat meat and these
regions are the biggest consumers of the goat meat.<span style="mso-spacerun: yes;"> </span></span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 12pt; line-height: 115%;"><span style="font-family: Calibri;">Talking about the challenges. For the last one year, we
started promoting subtly ‘whole wheat bread’ called Roti at Nirmal in place of
Naan bread made of white flour.<span style="mso-spacerun: yes;"> </span>All of
us know that the whole wheat has five times more dietary fiber than white flour and
its glycemic index is low making the whole meal more fulfilling. But we still
have 80% of our patrons opting for Naan though 10% down. But what hurts me more
personally is we Indians at home here or in India eat Roti as a staple item and
eat Naan only in the restaurants. As in our culture specially in India we eat
out once or twice in a month, so we rarely eat Naan. In the US when we eat out,
mostly try other cuisines, so little chance of eating Naan. Actually the first
time I ate Naan when I was 18. Also very few may know that naan bread is cooked
in Tandoor oven (special type of clay oven) by pasting the bread on the inside
walls whose temperature reaches 900 F and it remains continuously ON to maintain its wall temperature. For the burners in the commercial range,
this temperature is 500 F which we use to make roti bread on Tawa (kind of flat
pan made of iron or steel). It is anybody’s guess how much nutrients left at
such high temperature. Operationally it is far better to use Tandoor oven <span style="mso-spacerun: yes;"> </span>but it consumes 3 times more energy. So I have
always asked this question myself ~ why we are serving Naan made at Tandoor
oven in the name of authentic Indian cuisine which we claim as the healthy
eating? And when we are trying to make Indian cuisine your regular meal instead
of once a month extravaganza. Come 2015 we plan to discard the Tandoor oven and the naan, synonymous with Indian cuisine here in the US whereas only 10% of the population in India specially in the northern states may eat naan. Off course an article from the Vegetarian Times helped us to make this decision, the excerpt given below. We know this would hurt our business as our 'no buffet' decision did but it is in tune with our mantra of 'eat healthy, save energy, save our planet.'</span></span><br />
<span style="font-size: 12pt; line-height: 115%;"><span style="font-family: Calibri;"><br /></span></span>
<b><span style="font-size: 12pt; line-height: 115%;"><span style="font-family: Calibri;"> </span></span><span style="background-color: white; color: #222222; font-family: Arial; font-size: x-small; line-height: 17px; text-align: left;">*In a 10-year Harvard study completed in 1994, men and women who ate high-fiber breads had fewer heart attacks and strokes than those whose tastes ran to bagels and baguettes.</span></b><br />
<div style="background-color: white; border: 0px; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 14px; font-stretch: inherit; line-height: 17px; margin-bottom: 12px; margin-top: 12px; padding: 0px; text-align: left; vertical-align: baseline;">
<span style="font-family: Arial; font-size: x-small;"><b>*Simply switching from white to whole wheat bread can lower heart disease risk by 20 percent, according to research from the University of Washington reported in the April 2, 2003 issue of The Journal of the American Medical Association. </b></span></div>
<span style="font-size: 12pt; line-height: 115%;"><span style="font-family: Calibri;">Most importantly with Tandoor oven out from our kitchen, it
becomes similar to the kitchens of any American or Mexican restaurant having a
commercial 6-burner range, a fryer and a flat top grill. Eventually it would
help us expand our presence in Michigan and beyond and actually we are actively
looking for the partners who believe in making the positive difference through
a business venture.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 12pt; line-height: 115%;"><span style="font-family: Calibri;">So it boils down to the same feeling. Eating is so mundane
that we don’t care or rather don’t give a hoot. Talking of the ‘calorie count’
of food items in the restaurant. New York was the first city to introduce these
guidelines way back around 2004-5 and the survey after survey pointed out that
only 30% of the people took notice of it. At least I can claim from the roof
top that 90% of our patrons would have known or observed what we are trying to
convey ~ BMI everyone should know or the goat meat is healthier or why eat
Lentils. So are we doing the right thing? Is not this right time to forgo our
modesty and speak what is good for all of us?</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 12pt; line-height: 115%;"><span style="font-family: Calibri;">The disruptive eating has 2 more components ~ fresh,
affordable and nutritious Vs taste and wastage and to promote the home cooking
going forward. I come across the comments that our food is often late. Our
chefs make everything from the scratch and make it the way we eat at home. That’
why you would find our food more spiced with less dairy cream and off course a
different taste though the original. One big impact is we have almost
eliminated our wastage as we cook once an order is in. Not a brainer when we
offer lunch or dinner starting at $5. Earlier when we used to do buffet or have
had some back-up, we used to waste a lot and the wastage cost passes to the
patrons. In the US alone, the food wastage costs $165B and 40% of this wastage
comes from the food joints or the grocers, the rest by the consumers. Talking
of the taste more. We introduced vegan naan bread at Nirmal, a first in the US,
by not using milk and egg for its dough. Does this make the naan bread less
tastier, yes? But this makes naan a bit more nutritious and palatable to so
many vegans and specially the vegetarians from India.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 12pt; line-height: 115%;"><span style="font-family: Calibri;">Another agenda for 2015, we plan to start sharing some
recipes with you which you can cook at the home easily. The first item would be
Rice lentils curry called ‘Kichhdi’ in India, the ultimate comfort food. It is
vegan and we offer now on Saturdays only at Nirmal. Eventually we plan to hold
the free cooking classes at Nirmal on Sundays. This would bust so many myths
about the Indian cuisine and bring the cost of Indian food down if cooked at
home.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 12pt; line-height: 115%;"><span style="font-family: Calibri;">Any type of cuisine represents its culture and off course India
has long history of the culture and the traditions. I would like to share 2
things which represent India ~ ‘Gita’ and ‘Yoga.’ And I would tell you why.
Just for a brief background, we are celebrating this year ‘5151’ st anniversary
of Gita, you read it right, five thousand one hundred fifty first anniversary.
And ‘Gita’ is the spiritual embodiment of everything what India represents.
‘Yoga’ came to the world stage this year when Indian prime minister Narendra Modi
proposed an International yoga day during his UN general assembly address in
New York and just this month UN declared June 21<sup>st</sup> as the International
Yoga day. You may get surprised why it took so long for ‘Yoga’ to get the
center stage when the UN observes so many days ~ </span><a href="http://www.un.org/en/events/observances/days.shtml"><span style="color: blue; font-family: Calibri;">http://www.un.org/en/events/observances/days.shtml</span></a><span style="font-family: Calibri;">
.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 12pt; line-height: 115%;"><span style="font-family: Calibri;">Let me admit as I grew up in India, I became aware of these 2
things very late in my adult life. Now when I look back, it seems a bit
ironical. My kids are fortunate having come into contact with Gita at their
young age as there are so many avenues here in the US. Somehow, in India, these
2 things got identified with the majority religion ‘Hinduism’ in India and in
the name of ‘secularism,’ we missed out on 2 biggest character building tools
for the young minds. You judge yourselves why these could be limited to just a
religion or a region~ </span><a href="http://www.gita4free.com/"><span style="color: blue; font-family: Calibri;">http://www.gita4free.com</span></a><span style="font-family: Calibri;">
. Yoga is very popular in the US though not affordable for everyone. I would
share what I learned by self and practice daily ~ </span><a href="https://www.youtube.com/watch?v=A_Jnra2O9Fc"><span style="color: blue; font-family: Calibri;">https://www.youtube.com/watch?v=A_Jnra2O9Fc</span></a><span style="font-family: Calibri;">
. </span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 12pt; line-height: 115%;"><span style="font-family: Calibri;">If you want to know the benefits of Yoga, please see this
link on a research at Harvard University ~ </span><a href="http://www.telegraphindia.com/1141217/jsp/nation/story_19224064.jsp#.VJGPJSvF-Ng"><span style="color: blue; font-family: Calibri;">http://www.telegraphindia.com/1141217/jsp/nation/story_19224064.jsp#.VJGPJSvF-Ng</span></a><span style="font-family: Calibri;">
. Recently I came across a book ‘World Order’ by Henry Kissinger, one of the
most famous diplomats having served the US and it quotes extensively from ‘Gita’
and the ‘Arthashastra’ – the 2 most famous books from India. Please see ~ </span></span><a href="http://blogs.timesofindia.indiatimes.com/toi-edit-page/the-world-according-to-gita-millennia-before-european-thinkers-gita-and-arthashastra-embodied-indian-tradition-of-realpolitik/"><span style="color: blue; font-family: Calibri;">http://blogs.timesofindia.indiatimes.com/toi-edit-page/the-world-according-to-gita-millennia-before-european-thinkers-gita-and-arthashastra-embodied-indian-tradition-of-realpolitik/</span></a><span style="font-family: Calibri;"><span style="mso-spacerun: yes;"> </span>.</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 12pt; line-height: 115%;"><span style="font-family: Calibri;">When I see so much turmoil or disagreement here almost on
everything, I always wonder what is the way out. We need physical, mental and
spiritual well being for all of us. And the physical starts with your eating
habits. Second thing, we always think ‘one tree does not make a forest.’ But
each of us can change the things and a simple step of right eating can make a
global impact. Once you are physically fit, then you can indulge in the pursuit
of your mental and spiritual well being. And then you are ready to use and SHARE
the power of ‘knowledge.’ We all know that food and fear & sleep and sex ~
these 4 things are common to us and the animals. Only ‘knowledge’ makes us
humans different and the knowledge is not about knowing the dimensions of Ms
Kardashian’s anatomy.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 12pt; line-height: 115%;"><span style="font-family: Calibri;">Today the young people are blessed in the sense that Gita or
Yoga or so many character building tools are just a click away on their phone
or the laptop. And ‘Yes you can’ can combine into a big ‘Yes we can.’<o:p></o:p></span></span></div>
Anonymoushttp://www.blogger.com/profile/16667603613456936583noreply@blogger.com0tag:blogger.com,1999:blog-2412477875501055479.post-49233850647185413462014-07-27T21:35:00.000-04:002014-08-05T23:00:48.787-04:00Decoding the 'disruptive eating'<div align="center" class="MsoNormal" style="text-align: center;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="background: white; color: #4a4a4b; font-family: "Segoe UI","sans-serif"; font-size: 12.0pt; line-height: 115%;">When I coined the word ‘disruptive eating’ for what we are doing at
Nirmal, I meant how Nirmal as an Indian food chain can disrupt the US food
industry. Off course it would impact the health profile of the US in general
for good. Most common use of ‘disruptive’ in recent times is with technology
and we all can agree how it has changed our lives for good. More importantly
how it has empowered an ordinary person to access and use the same information
and facility which was beyond reach of so many people.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="background: white; color: #4a4a4b; font-family: "Segoe UI","sans-serif"; font-size: 12.0pt; line-height: 115%;">‘Eating’ is such a simple daily routine for all of us and using the same
yardstick we need to show how the ‘disruptive eating’ can empower everyone to
make a difference. In India, we have a saying that there are 2 types of the
people in the world ~ one who eat to live and other who live to eat. Just to
explain a bit more, the first category just gobble up anything when they feel
hungry without batting an eyelid and the second one give due thought to what
they are eating. And the disruptive eating asks you to opt for the second
category.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="background: white; color: #4a4a4b; font-family: "Segoe UI","sans-serif"; font-size: 12.0pt; line-height: 115%;">Just for brief background, Nirmal is a self-service café in Ypsilanti,
MI serving affordable and authentic Indian food with our flagship item being
Food Box ($5 for 5 items). When we started way back in 2009 as Temptations, a
fine dining restaurant with full Bar and the lunch buffet, our aim was to just
establish the first Indian food chain. By 2013, we have had taken our food to 4
campuses and 8 corporate cafeterias in Michigan and launched our first franchise
at Columbus, OH. We knew well that Indian food is tasty, nutritious and healthy
but it was not reaching to who needed it more and our customer base was
stagnant, mostly from the college educated and the middle and higher income
populace. In the meantime I have had some personal experiences which told lot
more about the US food industry and how people need more info to opt for the
second category which I described earlier. Let me share some personal
experiences. In India I grew up eating goat meat, our specialty and chicken and
you may be surprised to know that goat meat is healthier than even chicken.<o:p></o:p></span></div>
<ol start="1" style="margin-top: 0in;" type="1">
<li class="MsoNormal" style="color: #4a4a4b; mso-list: l0 level1 lfo1; text-align: justify;"><span style="background: white; font-family: "Segoe UI","sans-serif"; font-size: 12.0pt; line-height: 115%;">One day I go to Jimmy John's for the lunch and they don’t
have chicken or goat sandwich. They have Turkey sandwich and I know Turkey
meat is healthier than chicken. But then why only pork and beef, why not
goat, the healthiest meat among the red meats.<o:p></o:p></span></li>
<li class="MsoNormal" style="color: #4a4a4b; mso-list: l0 level1 lfo1; text-align: justify;"><span style="background: white; font-family: "Segoe UI","sans-serif"; font-size: 12.0pt; line-height: 115%;">My daughter wanted something burger or sandwich for the
school picnic and I trooped into a nearby Burger King by 9am. Same story played out again. They
do have chicken burger but served only after noon. For veggie, they have
salad.<o:p></o:p></span></li>
<li class="MsoNormal" style="color: #4a4a4b; mso-list: l0 level1 lfo1; text-align: justify;"><span style="background: white; font-family: "Segoe UI","sans-serif"; font-size: 12.0pt; line-height: 115%;">My daughter, 11 yr old, has had an American friend for
the sleepover and we go to Wendy for their dinner pick-up. We end up with
getting the beef item at our home for the first time in our life as her
friend does not eat chicken rather only eat beef and pork. In our religion
Hinduism (85% of population in India are Hindus), the cow is considered
sacred, hence we don’t even touch or see the beef items.<o:p></o:p></span></li>
<li class="MsoNormal" style="color: #4a4a4b; mso-list: l0 level1 lfo1; text-align: justify;"><span style="background: white; font-family: "Segoe UI","sans-serif"; font-size: 12.0pt; line-height: 115%;">When we used to serve our food at University of Michigan
campus cafeterias, one day the executive chef asked me what is today for
protein? I was kind of perplexed but later realized that he was enquiring
about the chicken items. So protein here in the US is synonymous with the
meat. <o:p></o:p></span></li>
<li class="MsoNormal" style="color: #4a4a4b; mso-list: l0 level1 lfo1; text-align: justify;"><span style="background: white; font-family: "Segoe UI","sans-serif"; font-size: 12.0pt; line-height: 115%;">I came across ‘No goat left behind’ campaign by Heritage
Food USA and it bordered on ‘eat goat to save goat.’ The goat cheese and
milk are very popular in the US as they are very similar to the human milk
and lactose-free. Hence the majority of baby male goats are killed at
birth as the goat dairy farms are not willing to spend money for their
upkeep and there is no such demand for goat meat here in the US.<o:p></o:p></span></li>
<li class="MsoNormal" style="color: #4a4a4b; mso-list: l0 level1 lfo1; text-align: justify;"><span style="background: white; font-family: "Segoe UI","sans-serif"; font-size: 12.0pt; line-height: 115%;">Lunch buffet is a good way to introduce our cuisine to
the first timers. One common refrain from our regular patrons was how they
overeat every time as our buffet is so good and they don’t want to spend
$10 for a lunch 2-3 times a week. Also we found that only 3% of the
customers who ate lunch buffet ordered from our dinner menu. In India,
only 2% high-end restaurants offer any kind of buffet whereas in the US,
95% of Indian restaurants do buffet, not sure why. The very first thing
which did during our transition was to substitute the buffet with $5 food
box with 5 items.<o:p></o:p></span></li>
</ol>
<div class="MsoNormal" style="text-align: justify;">
<span style="background: white; color: #4a4a4b; font-family: "Segoe UI","sans-serif"; font-size: 12.0pt; line-height: 115%;">We realized there is huge information gap and to be honest, there is no
big change in the US food industry or the way people eat their food for the
last 20 years or so. The proverbial last straw for us was the unveiling of
synthetic burger on 5<sup>th</sup> Aug last year which hurried the launch of Nirmal.
It was more than a coincidence that Nirmal was launched in the same week though
it took us 3-4 months to finalize our format (read self-service and 1-page
menu) and another 3-4 months to define the ‘disruptive eating.’ Now we are
ready to take ‘Nirmal’ to the next level.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="background: white; color: #4a4a4b; font-family: "Segoe UI","sans-serif"; font-size: 12.0pt; line-height: 115%;">The meat production and consumption world-wide specially beef and pork
is unsustainable in terms of the resources required and also accounts for 21%
of the greenhouse gases, the main culprit for the global warming. So it is
natural for us humans to look for the alternatives. What baffles me is why we
wait for a synthetic burger’s price to come down from $325K last year to
something reasonable in the future. And would it be affordable to the ordinary
people? We believe Indian cuisine could be a better alternative and I would
explain how.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Segoe UI","sans-serif"; font-size: 12.0pt; line-height: 115%;">Indian cuisine revolves
around ‘Curry’ and the spices make the ‘Curry’ so flavorful that one won’t be
able to discern much difference while eating Chicken or Soya Chunks curry. No
surprise that India has 500 millions vegetarians more than all vegetarians in
the rest of the world. The spices are beneficial and we have 5000 yrs of
history to back-up our claim. Most of the research on the spices are being done
in the US and European universities. So when we say under ‘disruptive eating’,
you don’t have to eat meat for protein, we mean 2 things. First, soya chunks or
lentils have twice or equal protein with 5 times less fat than chicken. And
second, the ‘Curry’ can make it easy to skip meat once or twice a week with
plenty of vegan and vegetarian options under Indian cuisine. And if 100 million
people in the US can skip meat once a week, there would be huge savings in the
meat production of 3.6B pound per year. Total world-wide meat production is
660B pound per year and the US alone accounts for 93B pound.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Segoe UI","sans-serif"; font-size: 12.0pt; line-height: 115%;">Let me dispel one more
myth about the difference between the meat protein and the vegetarian protein.
Protein mainly consists of various kinds of the amino acids and both type of
protein consists of all amino acids. Only difference is the lack of B-12
vitamin in the vegetarian protein. B-12 is plentiful in the eggs and in the
dairy products. So vegans would need to take supplement for B-12.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Segoe UI","sans-serif"; font-size: 12.0pt; line-height: 115%;">Another message is ‘eat
goat if you eat meat.’ Goat is far healthier than beef or pork or even chicken.
But what makes the goat meat sustainable is for the same amount of meat, the
goat consumes 1/5 of the grain consumed for the pork and 1/3 for the beef. So
by eating goat once or twice per week you not only would be helping the
Heritage Foods USA campaign but also would be saving the huge amount of grain.
The world meat consumption consists of 38% pork, 30% poultry and 25% beef and
6% goat. If we can promote the goat meat production at the world level, the
huge savings in the grain could be used to eradicate hunger among almost 800
million people worldwide. Besides it the goat is a sturdy animal, could be
raised in any type of climate. And they are considered browsers not grazers
like the cows, hence the far less grass consumption. <span style="background: white; color: #4a4a4b;">Please read other posts at this blog to know more. <o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="background: white; color: #4a4a4b; font-family: "Segoe UI","sans-serif"; font-size: 12.0pt; line-height: 115%;">So your journey to the second category of people ‘Who live to eat’
begins with our very first message under disruptive eating ~ ‘Know your BMI’
(Body Mass Index). The US has 74% overweight prevalence ranked 9<sup>th</sup>
among almost 200 countries in the world and spends $116B in related costs to
tackle the obesity and overweight issue. India has 16% overweight prevalence
ranked 178<sup>th</sup>, and much of the credit goes to ‘Curry.’ Trust me once
you know your BMI, you would start to think about what you are eating.<o:p></o:p></span><br />
<span style="background: white; color: #4a4a4b; font-family: "Segoe UI","sans-serif"; font-size: 12.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="background: white; color: #4a4a4b; font-family: "Segoe UI","sans-serif"; font-size: 12.0pt; line-height: 115%;">Each one of us can change the world by the simple act of eating whether
in terms of reducing the global warming or eradicating the hunger worldwide
besides taking care of self. I would urge you to visit our website <a href="http://www.nirmalindiancuisine.com/">www.nirmalindiancuisine.com</a> or
watch our video at </span><a href="https://www.youtube.com/watch?v=_tIrXuwWroE" target="_blank">https://www.youtube.com/watch?v=_tIrXuwWroE</a> . <br />
<br />
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 115%;"></span><span style="font-family: 'Segoe UI', sans-serif; font-size: 12pt; line-height: 115%;">Recently I came across an article at </span><a href="http://cnn.com/" style="font-family: 'Segoe UI', sans-serif; font-size: 12pt; line-height: 115%;" target="_blank"><span style="color: blue;">cnn.com</span></a><span style="font-family: 'Segoe UI', sans-serif; font-size: 12pt; line-height: 115%;"> about Rishikesh,
India, a small town, being the spiritual Disneyland of the world and I was
not aware of it. So the key is to try Indian food once and then decide if it is
worth to walk the talk.</span> <span style="font-family: 'Segoe UI', sans-serif; font-size: 12pt; line-height: 115%;">And when you start with $5
food box, you would help us in our pursuit of making ‘Nirmal’ the first Indian
food chain. And think of 500+ Nirmals in the US in the next 5-10 years which
can disrupt the existing US food industry for a good cause besides the huge
global impact. We don’t need to wait for the synthetic burger.</span><br />
<span style="font-family: 'Segoe UI', sans-serif; font-size: 12pt; line-height: 115%;"><br /></span>
<div class="MsoNormal">
<span style="font-family: 'Segoe UI', sans-serif; font-size: 12pt;">In a nutshell the 'disruptive
eating' could be a small step by all of us, a giant leap for the
humankind if we tweak a bit what Neil Armstrong said while
taking the first step on the moon.</span><span style="font-family: "Segoe UI","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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Anonymoushttp://www.blogger.com/profile/16667603613456936583noreply@blogger.com0tag:blogger.com,1999:blog-2412477875501055479.post-86360165720383109672014-04-26T00:21:00.000-04:002014-06-15T11:42:01.221-04:00Time for 'disruptive' eating, not technology<div align="center" class="MsoNormal" style="text-align: center;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 12pt; line-height: 115%;">The last week would be remembered for the limited launch of
‘Google Glass.’ There would be huge rush
for it as people are hearing about since long and few would get it. Another
‘disruptive’ technology and more in the pipeline. All these technologies have
made our life better.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 12pt; line-height: 115%;">Can we think of ‘disruptive’ eating now? Think of the last 20
years. Is there any substantive change in the US food industry? I can single
out some ethnic cuisines getting footholds in the US like Mediterranean and
Chinese cuisines and/or The Whole Foods or Trader’s Joe becoming more visible. But
the majority are still eating burgers, pizzas and tacos and the select few have
access to various organic food items and the healthy options in all forms. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 12pt; line-height: 115%;">The ‘disruptive’ eating would address the 2 most glaring
issues which we face today ~ the ‘social inequality’ and the ‘climate change.’ <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 12pt; line-height: 115%;">Yesterday was the Earth Day (22<sup>nd</sup> April) and we
were reminded of global warming and its impact on us and the future generation
in various forms, please see the UN report out on 12<sup>th</sup> April. The
global meat consumption contributes towards 21% of the greenhouse gases, the main
culprit behind the global warming. And the US has the highest per capita meat
consumption.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 12pt; line-height: 115%;">The ‘social inequality’ has 3 components ~ inequality in
health, income and education in the order as per my perception. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 12pt; line-height: 115%;">Recently French economist Thomas Piketty was making waves in
the US with his illustrations on the income inequality worldwide more pronounced
in the US. With only 2 facts you can get an idea of the income inequality in
the US ~ only 16000 (sixteen thousand) households out of 117 million account
for 44% of total US income. And the growth in income for the bottom 90% of the
population in 2011 as compared to the income level of 1966 say measured as one
inch. The growth for top 1% during the same period is at 5 miles as per
observation of Pulitzer prize winning writer David Cay Johnston. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 12pt; line-height: 115%;">Education equality or inequality again came to the fore with
the US Supreme Court’s decision this week to uphold the ban on the affirmative
action in admission to Michigan public universities imposed by Michigan voters
in 2006.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 12pt; line-height: 115%;">Needless to say most of the focus has remained at the income
and education inequality. I believe the ‘health’ inequality holds the key. A
healthy body has a healthy mind and a healthy mind drives all your effort. Say
for example with the talk of recent minimum wage hike from $7.25 to $10.10,
someone gets more money and comes out of the poverty. But he or she does not
have enough money to buy $6 a pound organic chicken at The Whole Foods or $10
salad at a premium salad joint. As the person is still eating the more or less
same food, the health profile of the person does not change and he or she may
end up losing that extra income on the health care. Until and unless we find a
healthy diet for low income populace, this ‘social’ inequality would persist.
Let me share some facts widely known though.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 12pt; line-height: 115%;">The US is at the 9<sup>th</sup> rank among the fattest
countries in the world with overweight prevalence of 74%. Many studies have
shown that BMI (body mass index) and the wages are inversely proportional and
in the US, no surprise that the majority of overweight population is from low
income as well as less educated populace. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 12pt; line-height: 115%;">What we are doing at ‘Nirmal’, a café style Indian restaurant
in Ypsilanti, MI is ‘disruptive’ eating as we want to bring ‘Indian cuisine’ to
the forefront of the national debate. Nirmal’ is located between 2 great
universities in Michigan namely University of Michigan, Ann Arbor and Eastern
Michigan University, Ypsilanti. Incidentally we are just 4 blocks from the
first Domino’s Pizza store opened in 1967. We took over from ‘Temptations’, an
Indian restaurant since 2009 and transformed it to ‘Nirmal’ in Dec 2013 after 4
years of trials and tribulations, a great learning experience for us. We have
many firsts to our credit with respect to Indian food industry here in the US.
For more information please visit our website <a href="http://www.nirmalindiancuisine.com/">www.nirmalindiancuisine.com</a> and see ‘Why Indian food’ appendixes under
Blog corner. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 12pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 12pt; line-height: 115%;">Why Indian Cuisine? First the data don’t lie. <o:p></o:p></span></div>
<ol start="1" style="margin-top: 0in;" type="1">
<li class="MsoNormal" style="mso-list: l1 level1 lfo1; text-align: justify;"><span style="font-size: 12pt; line-height: 115%;">India is at 176<sup>th</sup>
rank among the fattest countries with overweight prevalence of 16%. <o:p></o:p></span></li>
<li class="MsoNormal" style="mso-list: l1 level1 lfo1; text-align: justify;"><span style="font-size: 12pt; line-height: 115%;">India has 500 million
vegetarians, more than all vegetarians combined all over the world.<o:p></o:p></span></li>
</ol>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 12pt; line-height: 115%;">Most of the credit for these data goes to our ‘Curry’ based
food. The ‘Curry’ is a kind of liquid sauce made with some base items like
onion, tomato mixed with lot of spices. Off course our culture, tradition and
the dominant religion in India ‘Hinduism’ do play a role in our food habits and
the eating style. Spices from India have history of almost 5000 years and the
benefits of various spices such as turmeric, cumin, ginger, cinnamon etc have
been proved through the research done in the US and British universities. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 12pt; line-height: 115%;">Many analysts tend to brush aside these data points under the
carpet of prevailing ‘poverty’ in India.
I would suggest you all to try our ‘Curry’ and judge yourselves. And if
you know Indians as your office colleague or neighbor, your job would be much
easier.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 12pt; line-height: 115%;">I am aware of Mediterranean cuisine getting traction in the
US in 1990s after almost 50 years if we take into the account the ‘seven
countries experiment’ done in 1940s. But with Greece and Egypt ~ 2
Mediterranean countries ~ figuring among top 20 fattest countries with 68-69%
overweight prevalence, I do place Indian cuisine a notch higher. Specially the
vegetarianism component which can play a big role in reducing the meat
consumption in the US and beyond. Also the situation today is much grimmer and
we can’t wait for another 50 years.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<b><span style="color: #002060; font-size: 12pt; line-height: 115%;">‘Disruptive’
eating at Nirmal consists of 4 stages, not just simple food and cuisine. <o:p></o:p></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 12pt;">At the first stage, our goal is to raise awareness
about BMI (Body Mass Index). <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 12pt;">We may be the only restaurant in the US or elsewhere
which has a poster ‘KNOW Your BMI’ at the very entrance as well as the back
page of our menu. Then we picked up a logo with ‘KNOW-BMI’ and our toll free
telephone no as 844-KNOW-BMI. Please see our logo in the menu or at the
Facebook page (Nirmal Indian Cuisine). So anyone visiting us at the restaurant
or visiting our website or facebook page can’t miss this BMI thing. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 12pt;">We believe knowing BMI is very crucial to a healthy
living as being overweight is precursor to the most of the medical issues. We
found that only 10% of our patrons knew or how to calculate their BMI though
the majority had heard about it. And this is the situation in the university
town of Ann Arbor – Ypsilanti.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 12pt;">Then at the second stage we have put calorie charts of
the vegetarian options as well as meat options at the walls of the dining hall
of our restaurant. Ditto at the back page of the menu. Please see the charts
below.
<o:p></o:p></span></div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; border: currentColor; mso-border-alt: solid black .5pt; mso-border-insideh: .5pt solid black; mso-border-insidev: .5pt solid black; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-table-layout-alt: fixed; mso-yfti-tbllook: 1184; width: 714px;">
<tbody>
<tr style="height: 30.05pt; mso-yfti-firstrow: yes; mso-yfti-irow: 0;">
<td style="border: 1pt solid black; height: 30.05pt; mso-border-alt: solid black .5pt; padding: 0in 5.4pt; width: 99.9pt;" valign="top" width="167"><div class="MsoNormal" style="margin-bottom: 0pt;">
<span style="color: #548dd4; font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">Index<o:p></o:p></span></div>
</td>
<td style="border: 1pt solid black; height: 30.05pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; padding: 0in 5.4pt; width: 58.5pt;" valign="top" width="98"><div class="MsoNormal" style="margin-bottom: 0pt;">
<span style="color: #548dd4; font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">Paneer (100gms) <o:p></o:p></span></div>
</td>
<td style="border: 1pt solid black; height: 30.05pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; padding: 0in 5.4pt; width: 81pt;" valign="top" width="135"><div class="MsoNormal" style="margin-bottom: 0pt;">
<span style="color: #548dd4; font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">Parmesan<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0pt;">
<span style="color: #548dd4; font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">Cheese(100gms)<o:p></o:p></span></div>
</td>
<td style="border: 1pt solid black; height: 30.05pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; padding: 0in 5.4pt; width: 0.75in;" valign="top" width="90"><div class="MsoNormal" style="margin-bottom: 0pt;">
<span style="color: #548dd4; font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">Tofu <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0pt;">
<span style="color: #548dd4; font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">(100gms)<o:p></o:p></span></div>
</td>
<td style="border: 1pt solid black; height: 30.05pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; padding: 0in 5.4pt; width: 67.5pt;" valign="top" width="113"><div class="MsoNormal" style="margin-bottom: 0pt;">
<span style="color: #548dd4; font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">Soya Chunks<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0pt;">
<span style="color: #548dd4; font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">(100gms)<o:p></o:p></span></div>
</td>
<td style="border: 1pt solid black; height: 30.05pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; padding: 0in 5.4pt; width: 67.5pt;" valign="top" width="113"><div class="MsoNormal" style="margin-bottom: 0pt;">
<span style="color: #548dd4; font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">Lentils<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0pt;">
<span style="color: #548dd4; font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">(100gms)<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 15.4pt; mso-yfti-irow: 1;">
<td style="border: 1pt solid black; height: 15.4pt; mso-border-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 99.9pt;" valign="top" width="167"><div class="MsoNormal" style="margin-bottom: 0pt;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";"> Protein (gms)<o:p></o:p></span></div>
</td>
<td style="border-color: currentColor black black currentColor; border-style: none solid solid none; border-width: medium 1pt 1pt medium; height: 15.4pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 58.5pt;" valign="top" width="98"><div class="MsoNormal" style="margin-bottom: 0pt;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">18.3 <o:p></o:p></span></div>
</td>
<td style="border-color: currentColor black black currentColor; border-style: none solid solid none; border-width: medium 1pt 1pt medium; height: 15.4pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 81pt;" valign="top" width="135"><div class="MsoNormal" style="margin-bottom: 0pt;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">35.75 <o:p></o:p></span></div>
</td>
<td style="border-color: currentColor black black currentColor; border-style: none solid solid none; border-width: medium 1pt 1pt medium; height: 15.4pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 0.75in;" valign="top" width="90"><div class="MsoNormal" style="margin-bottom: 0pt;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">8 <o:p></o:p></span></div>
</td>
<td style="border-color: currentColor black black currentColor; border-style: none solid solid none; border-width: medium 1pt 1pt medium; height: 15.4pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 67.5pt;" valign="top" width="113"><div class="MsoNormal" style="margin-bottom: 0pt;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">54<o:p></o:p></span></div>
</td>
<td style="border-color: currentColor black black currentColor; border-style: none solid solid none; border-width: medium 1pt 1pt medium; height: 15.4pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 67.5pt;" valign="top" width="113"><div class="MsoNormal" style="margin-bottom: 0pt;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">26<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 14.65pt; mso-yfti-irow: 2;">
<td style="border: 1pt solid black; height: 14.65pt; mso-border-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 99.9pt;" valign="top" width="167"><div class="MsoNormal" style="margin-bottom: 0pt;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";"> Fat (gms)<o:p></o:p></span></div>
</td>
<td style="border-color: currentColor black black currentColor; border-style: none solid solid none; border-width: medium 1pt 1pt medium; height: 14.65pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 58.5pt;" valign="top" width="98"><div class="MsoNormal" style="margin-bottom: 0pt;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">20.8 <o:p></o:p></span></div>
</td>
<td style="border-color: currentColor black black currentColor; border-style: none solid solid none; border-width: medium 1pt 1pt medium; height: 14.65pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 81pt;" valign="top" width="135"><div class="MsoNormal" style="margin-bottom: 0pt;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">25.83 <o:p></o:p></span></div>
</td>
<td style="border-color: currentColor black black currentColor; border-style: none solid solid none; border-width: medium 1pt 1pt medium; height: 14.65pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 0.75in;" valign="top" width="90"><div class="MsoNormal" style="margin-bottom: 0pt;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">3.5 <o:p></o:p></span></div>
</td>
<td style="border-color: currentColor black black currentColor; border-style: none solid solid none; border-width: medium 1pt 1pt medium; height: 14.65pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 67.5pt;" valign="top" width="113"><div class="MsoNormal" style="margin-bottom: 0pt;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">0.4<o:p></o:p></span></div>
</td>
<td style="border-color: currentColor black black currentColor; border-style: none solid solid none; border-width: medium 1pt 1pt medium; height: 14.65pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 67.5pt;" valign="top" width="113"><div class="MsoNormal" style="margin-bottom: 0pt;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">1<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 14.65pt; mso-yfti-irow: 3;">
<td style="border: 1pt solid black; height: 14.65pt; mso-border-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 99.9pt;" valign="top" width="167"><div class="MsoNormal" style="margin-bottom: 0pt;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">Saturated Fat(gms)<o:p></o:p></span></div>
</td>
<td style="border-color: currentColor black black currentColor; border-style: none solid solid none; border-width: medium 1pt 1pt medium; height: 14.65pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 58.5pt;" valign="top" width="98"><div class="MsoNormal" style="margin-bottom: 0pt;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">15 <o:p></o:p></span></div>
</td>
<td style="border-color: currentColor black black currentColor; border-style: none solid solid none; border-width: medium 1pt 1pt medium; height: 14.65pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 81pt;" valign="top" width="135"><div class="MsoNormal" style="margin-bottom: 0pt;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">16.41 <o:p></o:p></span></div>
</td>
<td style="border-color: currentColor black black currentColor; border-style: none solid solid none; border-width: medium 1pt 1pt medium; height: 14.65pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 0.75in;" valign="top" width="90"><div class="MsoNormal" style="margin-bottom: 0pt;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">0.5 <o:p></o:p></span></div>
</td>
<td style="border-color: currentColor black black currentColor; border-style: none solid solid none; border-width: medium 1pt 1pt medium; height: 14.65pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 67.5pt;" valign="top" width="113"><div class="MsoNormal" style="margin-bottom: 0pt;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">0<o:p></o:p></span></div>
</td>
<td style="border-color: currentColor black black currentColor; border-style: none solid solid none; border-width: medium 1pt 1pt medium; height: 14.65pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 67.5pt;" valign="top" width="113"><div class="MsoNormal" style="margin-bottom: 0pt;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">0<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 15.4pt; mso-yfti-irow: 4;">
<td style="border: 1pt solid black; height: 15.4pt; mso-border-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 99.9pt;" valign="top" width="167"><div class="MsoNormal" style="margin-bottom: 0pt;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">Carbohydrates(gms)<o:p></o:p></span></div>
</td>
<td style="border-color: currentColor black black currentColor; border-style: none solid solid none; border-width: medium 1pt 1pt medium; height: 15.4pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 58.5pt;" valign="top" width="98"><div class="MsoNormal" style="margin-bottom: 0pt;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">1.2 <o:p></o:p></span></div>
</td>
<td style="border-color: currentColor black black currentColor; border-style: none solid solid none; border-width: medium 1pt 1pt medium; height: 15.4pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 81pt;" valign="top" width="135"><div class="MsoNormal" style="margin-bottom: 0pt;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">3.22 <o:p></o:p></span></div>
</td>
<td style="border-color: currentColor black black currentColor; border-style: none solid solid none; border-width: medium 1pt 1pt medium; height: 15.4pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 0.75in;" valign="top" width="90"><div class="MsoNormal" style="margin-bottom: 0pt;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">1.5 <o:p></o:p></span></div>
</td>
<td style="border-color: currentColor black black currentColor; border-style: none solid solid none; border-width: medium 1pt 1pt medium; height: 15.4pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 67.5pt;" valign="top" width="113"><div class="MsoNormal" style="margin-bottom: 0pt;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">28.9<o:p></o:p></span></div>
</td>
<td style="border-color: currentColor black black currentColor; border-style: none solid solid none; border-width: medium 1pt 1pt medium; height: 15.4pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 67.5pt;" valign="top" width="113"><div class="MsoNormal" style="margin-bottom: 0pt;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">60<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 14.65pt; mso-yfti-irow: 5;">
<td style="border: 1pt solid black; height: 14.65pt; mso-border-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 99.9pt;" valign="top" width="167"><div class="MsoNormal" style="margin-bottom: 0pt;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">Calcium (mgs)<o:p></o:p></span></div>
</td>
<td style="border-color: currentColor black black currentColor; border-style: none solid solid none; border-width: medium 1pt 1pt medium; height: 14.65pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 58.5pt;" valign="top" width="98"><div class="MsoNormal" style="margin-bottom: 0pt;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">208 <o:p></o:p></span></div>
</td>
<td style="border-color: currentColor black black currentColor; border-style: none solid solid none; border-width: medium 1pt 1pt medium; height: 14.65pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 81pt;" valign="top" width="135"><div class="MsoNormal" style="margin-bottom: 0pt;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">1184 <o:p></o:p></span></div>
</td>
<td style="border-color: currentColor black black currentColor; border-style: none solid solid none; border-width: medium 1pt 1pt medium; height: 14.65pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 0.75in;" valign="top" width="90"><div class="MsoNormal" style="margin-bottom: 0pt;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">130 <o:p></o:p></span></div>
</td>
<td style="border-color: currentColor black black currentColor; border-style: none solid solid none; border-width: medium 1pt 1pt medium; height: 14.65pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 67.5pt;" valign="top" width="113"><div class="MsoNormal" style="margin-bottom: 0pt;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">533<o:p></o:p></span></div>
</td>
<td style="border-color: currentColor black black currentColor; border-style: none solid solid none; border-width: medium 1pt 1pt medium; height: 14.65pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 67.5pt;" valign="top" width="113"><div class="MsoNormal" style="margin-bottom: 0pt;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">56<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 14.65pt; mso-yfti-irow: 6;">
<td style="border: 1pt solid black; height: 14.65pt; mso-border-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 99.9pt;" valign="top" width="167"><div class="MsoNormal" style="margin-bottom: 0pt;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">Iron (mgs)<o:p></o:p></span></div>
</td>
<td style="border-color: currentColor black black currentColor; border-style: none solid solid none; border-width: medium 1pt 1pt medium; height: 14.65pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 58.5pt;" valign="top" width="98"><div class="MsoNormal" style="margin-bottom: 0pt;">
<br /></div>
</td>
<td style="border-color: currentColor black black currentColor; border-style: none solid solid none; border-width: medium 1pt 1pt medium; height: 14.65pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 81pt;" valign="top" width="135"><div class="MsoNormal" style="margin-bottom: 0pt;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">0.82 <o:p></o:p></span></div>
</td>
<td style="border-color: currentColor black black currentColor; border-style: none solid solid none; border-width: medium 1pt 1pt medium; height: 14.65pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 0.75in;" valign="top" width="90"><div class="MsoNormal" style="margin-bottom: 0pt;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">1.1 <o:p></o:p></span></div>
</td>
<td style="border-color: currentColor black black currentColor; border-style: none solid solid none; border-width: medium 1pt 1pt medium; height: 14.65pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 67.5pt;" valign="top" width="113"><div class="MsoNormal" style="margin-bottom: 0pt;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">21.2<o:p></o:p></span></div>
</td>
<td style="border-color: currentColor black black currentColor; border-style: none solid solid none; border-width: medium 1pt 1pt medium; height: 14.65pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 67.5pt;" valign="top" width="113"><div class="MsoNormal" style="margin-bottom: 0pt;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">7.54<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 15.4pt; mso-yfti-irow: 7; mso-yfti-lastrow: yes;">
<td style="border: 1pt solid black; height: 15.4pt; mso-border-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 99.9pt;" valign="top" width="167"><div class="MsoNormal" style="margin-bottom: 0pt;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">Energy (Cal)<o:p></o:p></span></div>
</td>
<td style="border-color: currentColor black black currentColor; border-style: none solid solid none; border-width: medium 1pt 1pt medium; height: 15.4pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 58.5pt;" valign="top" width="98"><div class="MsoNormal" style="margin-bottom: 0pt;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">265 <o:p></o:p></span></div>
</td>
<td style="border-color: currentColor black black currentColor; border-style: none solid solid none; border-width: medium 1pt 1pt medium; height: 15.4pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 81pt;" valign="top" width="135"><div class="MsoNormal" style="margin-bottom: 0pt;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">392 <o:p></o:p></span></div>
</td>
<td style="border-color: currentColor black black currentColor; border-style: none solid solid none; border-width: medium 1pt 1pt medium; height: 15.4pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 0.75in;" valign="top" width="90"><div class="MsoNormal" style="margin-bottom: 0pt;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">70 <o:p></o:p></span></div>
</td>
<td style="border-color: currentColor black black currentColor; border-style: none solid solid none; border-width: medium 1pt 1pt medium; height: 15.4pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 67.5pt;" valign="top" width="113"><div class="MsoNormal" style="margin-bottom: 0pt;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">336<o:p></o:p></span></div>
</td>
<td style="border-color: currentColor black black currentColor; border-style: none solid solid none; border-width: medium 1pt 1pt medium; height: 15.4pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 67.5pt;" valign="top" width="113"><div class="MsoNormal" style="margin-bottom: 0pt;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">353<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div class="MsoNormal" style="text-align: justify;">
<span style="color: #262626; font-family: "Futura Std Condensed","sans-serif"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">100gms =3.5 Oz ~ Paneer is Indian cheese, 100% vegetarian ~ Lentils has
dietary fiber of 31gms<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 0.5in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 12pt;">We are trying to convey 2 messages unequivocally ~ you
don’t have to eat ‘meat’ for protein as soya chunks or lentils have twice or
equal protein for 5 times less fat than Chicken. Also the goat’ meat is the healthiest meat around,
better than Chicken and people are not even aware of it. We have cited an
article ‘Eat Goat’ from Michigan State University, one of the top agriculture
research University in the US.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 0.5in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-left: 0.5in; text-align: justify;">
<br /></div>
<table align="left" border="1" cellpadding="0" cellspacing="3" class="MsoNormalTable" style="margin-left: 0.1in; margin-right: 0.1in; mso-cellspacing: 1.5pt; mso-padding-alt: 0in 0in 0in 0in; mso-table-anchor-horizontal: margin; mso-table-anchor-vertical: page; mso-table-layout-alt: fixed; mso-table-left: center; mso-table-lspace: 9.0pt; mso-table-overlap: never; mso-table-rspace: 9.0pt; mso-table-top: 60.5pt; mso-yfti-tbllook: 1184; width: 624px;">
<tbody>
<tr style="height: 12.35pt; mso-yfti-firstrow: yes; mso-yfti-irow: 0;">
<td colspan="6" style="border: currentColor; height: 12.35pt; padding: 0in; width: 371.4pt;" width="619"><div class="MsoNormal" style="mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 60.5pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify; vertical-align: top;">
<b>Table
1. Nutrient Composition of Goat and Other Types of Meat [1], [2]</b><o:p></o:p></div>
</td>
</tr>
<tr style="height: 12.35pt; mso-yfti-irow: 1;">
<td style="height: 12.35pt; padding: 0in; width: 107.95pt;" width="180"><div class="MsoNormal" style="mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 60.5pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;">
<b><span style="font-size: 12pt; line-height: 115%; mso-bidi-font-family: Arial;"> Nutrient</span></b><span style="font-size: 12pt; line-height: 115%; mso-bidi-font-family: Arial;"><o:p></o:p></span></div>
</td>
<td style="height: 12.35pt; padding: 0in; width: 57.15pt;" width="95"><div class="MsoNormal" style="mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 60.5pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;">
<b><span style="font-size: 12pt; line-height: 115%; mso-bidi-font-family: Arial;"> Goat</span></b><span style="font-size: 12pt; line-height: 115%; mso-bidi-font-family: Arial;"><o:p></o:p></span></div>
</td>
<td style="height: 12.35pt; padding: 0in; width: 57.15pt;" width="95"><div class="MsoNormal" style="mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 60.5pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;">
<span style="font-size: 12pt; line-height: 115%; mso-bidi-font-family: Arial;"> <b>Chicken</b><o:p></o:p></span></div>
</td>
<td style="height: 12.35pt; padding: 0in; width: 53pt;" width="88"><div class="MsoNormal" style="mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 60.5pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;">
<span style="font-size: 12pt; line-height: 115%; mso-bidi-font-family: Arial;"> <b>Beef</b><o:p></o:p></span></div>
</td>
<td style="height: 12.35pt; padding: 0in; width: 48.85pt;" width="81"><div class="MsoNormal" style="mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 60.5pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;">
<span style="font-size: 12pt; line-height: 115%; mso-bidi-font-family: Arial;"> <b>Pork</b><o:p></o:p></span></div>
</td>
<td style="height: 12.35pt; padding: 0in; width: 39.8pt;" width="66"><div class="MsoNormal" style="mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 60.5pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;">
<b><span style="font-size: 12pt; line-height: 115%; mso-bidi-font-family: Arial;">Lamb</span></b><span style="font-size: 12pt; line-height: 115%; mso-bidi-font-family: Arial;"> <o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 12.35pt; mso-yfti-irow: 2;">
<td style="height: 12.35pt; padding: 0in; width: 107.95pt;" width="180"><div class="MsoNormal" style="mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 60.5pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;">
<span style="font-size: 12pt; line-height: 115%; mso-bidi-font-family: Arial;"> Calories<o:p></o:p></span></div>
</td>
<td style="height: 12.35pt; padding: 0in; width: 57.15pt;" width="95"><div class="MsoNormal" style="mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 60.5pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;">
<span style="font-size: 12pt; line-height: 115%; mso-bidi-font-family: Arial;">122 <o:p></o:p></span></div>
</td>
<td style="height: 12.35pt; padding: 0in; width: 57.15pt;" width="95"><div class="MsoNormal" style="mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 60.5pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;">
<span style="font-size: 12pt; line-height: 115%; mso-bidi-font-family: Arial;">162<o:p></o:p></span></div>
</td>
<td style="height: 12.35pt; padding: 0in; width: 53pt;" width="88"><div class="MsoNormal" style="mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 60.5pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;">
<span style="font-size: 12pt; line-height: 115%; mso-bidi-font-family: Arial;">179<o:p></o:p></span></div>
</td>
<td style="height: 12.35pt; padding: 0in; width: 48.85pt;" width="81"><div class="MsoNormal" style="mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 60.5pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;">
<span style="font-size: 12pt; line-height: 115%; mso-bidi-font-family: Arial;">180<o:p></o:p></span></div>
</td>
<td style="height: 12.35pt; padding: 0in; width: 39.8pt;" width="66"><div class="MsoNormal" style="mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 60.5pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;">
<span style="font-size: 12pt; line-height: 115%; mso-bidi-font-family: Arial;">175<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 12.35pt; mso-yfti-irow: 3;">
<td style="height: 12.35pt; padding: 0in; width: 107.95pt;" width="180"><div class="MsoNormal" style="mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 60.5pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;">
<span style="font-size: 12pt; line-height: 115%; mso-bidi-font-family: Arial;"> Fat
(g)<o:p></o:p></span></div>
</td>
<td style="height: 12.35pt; padding: 0in; width: 57.15pt;" width="95"><div class="MsoNormal" style="mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 60.5pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;">
<span style="font-size: 12pt; line-height: 115%; mso-bidi-font-family: Arial;">2.6 <o:p></o:p></span></div>
</td>
<td style="height: 12.35pt; padding: 0in; width: 57.15pt;" width="95"><div class="MsoNormal" style="mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 60.5pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;">
<span style="font-size: 12pt; line-height: 115%; mso-bidi-font-family: Arial;">6.3<o:p></o:p></span></div>
</td>
<td style="height: 12.35pt; padding: 0in; width: 53pt;" width="88"><div class="MsoNormal" style="mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 60.5pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;">
<span style="font-size: 12pt; line-height: 115%; mso-bidi-font-family: Arial;">7.9<o:p></o:p></span></div>
</td>
<td style="height: 12.35pt; padding: 0in; width: 48.85pt;" width="81"><div class="MsoNormal" style="mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 60.5pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;">
<span style="font-size: 12pt; line-height: 115%; mso-bidi-font-family: Arial;">8.2<o:p></o:p></span></div>
</td>
<td style="height: 12.35pt; padding: 0in; width: 39.8pt;" width="66"><div class="MsoNormal" style="mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 60.5pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;">
<span style="font-size: 12pt; line-height: 115%; mso-bidi-font-family: Arial;">8.1<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 12.35pt; mso-yfti-irow: 4;">
<td style="height: 12.35pt; padding: 0in; width: 107.95pt;" width="180"><div class="MsoNormal" style="mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 60.5pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;">
<span style="font-size: 12pt; line-height: 115%; mso-bidi-font-family: Arial;"> Saturated
Fat (g)<o:p></o:p></span></div>
</td>
<td style="height: 12.35pt; padding: 0in; width: 57.15pt;" width="95"><div class="MsoNormal" style="mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 60.5pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;">
<span style="font-size: 12pt; line-height: 115%; mso-bidi-font-family: Arial;">0.79 <o:p></o:p></span></div>
</td>
<td style="height: 12.35pt; padding: 0in; width: 57.15pt;" width="95"><div class="MsoNormal" style="mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 60.5pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;">
<span style="font-size: 12pt; line-height: 115%; mso-bidi-font-family: Arial;">1.7<o:p></o:p></span></div>
</td>
<td style="height: 12.35pt; padding: 0in; width: 53pt;" width="88"><div class="MsoNormal" style="mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 60.5pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;">
<span style="font-size: 12pt; line-height: 115%; mso-bidi-font-family: Arial;">3.0<o:p></o:p></span></div>
</td>
<td style="height: 12.35pt; padding: 0in; width: 48.85pt;" width="81"><div class="MsoNormal" style="mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 60.5pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;">
<span style="font-size: 12pt; line-height: 115%; mso-bidi-font-family: Arial;">2.9<o:p></o:p></span></div>
</td>
<td style="height: 12.35pt; padding: 0in; width: 39.8pt;" width="66"><div class="MsoNormal" style="mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 60.5pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;">
<span style="font-size: 12pt; line-height: 115%; mso-bidi-font-family: Arial;">2.9<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 12.35pt; mso-yfti-irow: 5;">
<td style="height: 12.35pt; padding: 0in; width: 107.95pt;" width="180"><div class="MsoNormal" style="mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 60.5pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;">
<span style="font-size: 12pt; line-height: 115%; mso-bidi-font-family: Arial;"> Protein
(g)<o:p></o:p></span></div>
</td>
<td style="height: 12.35pt; padding: 0in; width: 57.15pt;" width="95"><div class="MsoNormal" style="mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 60.5pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;">
<span style="font-size: 12pt; line-height: 115%; mso-bidi-font-family: Arial;">23 <o:p></o:p></span></div>
</td>
<td style="height: 12.35pt; padding: 0in; width: 57.15pt;" width="95"><div class="MsoNormal" style="mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 60.5pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;">
<span style="font-size: 12pt; line-height: 115%; mso-bidi-font-family: Arial;">25<o:p></o:p></span></div>
</td>
<td style="height: 12.35pt; padding: 0in; width: 53pt;" width="88"><div class="MsoNormal" style="mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 60.5pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;">
<span style="font-size: 12pt; line-height: 115%; mso-bidi-font-family: Arial;">25<o:p></o:p></span></div>
</td>
<td style="height: 12.35pt; padding: 0in; width: 48.85pt;" width="81"><div class="MsoNormal" style="mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 60.5pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;">
<span style="font-size: 12pt; line-height: 115%; mso-bidi-font-family: Arial;">25<o:p></o:p></span></div>
</td>
<td style="height: 12.35pt; padding: 0in; width: 39.8pt;" width="66"><div class="MsoNormal" style="mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 60.5pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;">
<span style="font-size: 12pt; line-height: 115%; mso-bidi-font-family: Arial;">24<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 12.35pt; mso-yfti-irow: 6;">
<td style="height: 12.35pt; padding: 0in; width: 107.95pt;" width="180"><div class="MsoNormal" style="mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 60.5pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;">
<span style="font-size: 12pt; line-height: 115%; mso-bidi-font-family: Arial;"> Cholesterol
(mg)<o:p></o:p></span></div>
</td>
<td style="height: 12.35pt; padding: 0in; width: 57.15pt;" width="95"><div class="MsoNormal" style="mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 60.5pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;">
<span style="font-size: 12pt; line-height: 115%; mso-bidi-font-family: Arial;">63.8 <o:p></o:p></span></div>
</td>
<td style="height: 12.35pt; padding: 0in; width: 57.15pt;" width="95"><div class="MsoNormal" style="mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 60.5pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;">
<span style="font-size: 12pt; line-height: 115%; mso-bidi-font-family: Arial;">76.0<o:p></o:p></span></div>
</td>
<td style="height: 12.35pt; padding: 0in; width: 53pt;" width="88"><div class="MsoNormal" style="mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 60.5pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;">
<span style="font-size: 12pt; line-height: 115%; mso-bidi-font-family: Arial;">73.1<o:p></o:p></span></div>
</td>
<td style="height: 12.35pt; padding: 0in; width: 48.85pt;" width="81"><div class="MsoNormal" style="mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 60.5pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;">
<span style="font-size: 12pt; line-height: 115%; mso-bidi-font-family: Arial;">73.1<o:p></o:p></span></div>
</td>
<td style="height: 12.35pt; padding: 0in; width: 39.8pt;" width="66"><div class="MsoNormal" style="mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 60.5pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;">
<span style="font-size: 12pt; line-height: 115%; mso-bidi-font-family: Arial;">78.2<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 42.7pt; mso-yfti-irow: 7; mso-yfti-lastrow: yes;">
<td colspan="6" style="height: 42.7pt; padding: 0in; width: 371.4pt;" width="619"><div class="MsoNormal" style="mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: page; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 60.5pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;">
<!--[if gte vml 1]><v:shapetype
id="_x0000_t32" coordsize="21600,21600" o:spt="32" o:oned="t" path="m,l21600,21600e"
filled="f">
<v:path arrowok="t" fillok="f" o:connecttype="none"/>
<o:lock v:ext="edit" shapetype="t"/>
</v:shapetype><v:shape id="_x0000_s1026" type="#_x0000_t32" style='position:absolute;
left:0;text-align:left;margin-left:-1.05pt;margin-top:44.5pt;width:374.3pt;
height:.05pt;z-index:251657728;mso-position-horizontal-relative:text;
mso-position-vertical-relative:text' o:connectortype="straight"
strokeweight="1.5pt"/><![endif]--><!--[if !vml]--><span style="height: 3px; left: 0px; margin-left: -3px; margin-top: 58px; mso-ignore: vglayout; position: absolute; width: 502px; z-index: 251657728;"><img height="3" src="file:///C:/Users/nita/AppData/Local/Temp/msohtmlclip1/01/clip_image001.gif" v:shapes="_x0000_s1026" width="502" /></span><!--[endif]-->[1]Per 3 oz. of cooked meat<br />
[2] USDA Nutrient Database for Standard Reference, Release 14 (2001)<o:p></o:p></div>
</td>
</tr>
</tbody></table>
<div class="MsoNormal" style="margin-left: 0.5in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="color: #262626; font-family: "Futura Std Condensed","sans-serif"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";"> <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="color: #262626; font-family: "Futura Std Condensed","sans-serif"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";"> </span> </div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 12pt;">At the third stage, we at Nirmal are trying to make
Indian food affordable by offering $5 food box for the whole day (11.30 am to
7.30am), a substitute for omnipresent ‘buffet’ priced at $8-10. Our offerings and price line are unmatched by
any Indian restaurant in the US or beyond. For example, we offer entrees in 8
oz (lentils, soya chunks or tofu) in $4 and the naan bread in $1, the cheapest
price in the US. So you can get lunch or dinner in $5 as per your choice if you
don’t want $5 food box with pre-determined entrees which we post daily on
twitter, facebook and our web page. We may be the first Indian restaurant to
offer ‘only Curry’ (8 Oz in $3) which people can use as a spread for burgers or
dressings for the salad. Please compare these with offerings at other Indian
restaurants.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 12pt;">At the final stage, we are giving a sense of
gratification to our patrons. First eating at Nirmal which uses bio-degradable
table wares, they are a part in this big endeavor of keeping climate clean. And
if they can turn vegetarian for a day per week with so many options in Indian
cuisine, they would be helping a great cause of reducing the meat consumption
and hence the global warming. </span><span style="font-size: 12pt;">Think of some facts ~ average per person daily meat
consumption in the US is 322 gms (1 pound = 454 gms), the highest in the world
if you compare with 220 gms in Europe, 160 gms in China and mere 12 gms in
India. Say 100 million people in the US out of 330 million decide to skip meat
for one day every week, total annual savings in the meat production would be
0.7 pounds per day x 100 million people x 52 weeks per year ~ a whopping 3.6
billion pound only in the US.</span><span style="font-size: 12pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 12pt;">In the nut shell we are positioning Indian cuisine as
a healthy diet for low income people who still don’t have options other than
the burgers, tacos or pizzas. We live in a global village and in the internet
age. No one can change their eating habits overnight. But if we can find some
better options for eating well within our means, we can give it a try. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 12pt;">Also with our presence at the campuses since 2009 at
University of Michigan, Ann Arbor campus along with 3 others, we are convinced
that we have to catch the kids at younger age to get them hooked to Indian
cuisine. This time we are trying to target the High schools as well as the
middle schools also.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 12pt;">So whatever we have done or trying to do is unique and
revolutionary. During my research in the US or beyond, I did not find any
restaurant or food chain with such clear cut agenda. Do we expect people to
understand our agenda in 3 to 6 months or to change their eating habits, No? We
are up against the existing Indian restaurants who have made Indian food
synonymous with the dairy cream, oil and the lack of spices making our food
bland and top of that with ‘Buffet.’. Also the price tag is much higher making
Indian food kind of elite, it is not. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 12pt;">‘Buffet’ is not healthy eating though it is good for
introduction to some new cuisines. In India a ‘lunch Buffet’ costs $10-12
whereas the daily (8 hrs) minimum wage is $3-4. Here in the US, a lunch buffet
costs $8-9, one hour minimum wage. 2 largest Chinese food chains namely Panda
Express and P F Chang do not offer any kind of buffet. 95% of Indian restaurants offer ‘buffet’ here
and at such low price they won’t be able to do justice with the quality of
Indian cuisine.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 12pt;">People go for Indian food once a month indulging in a
kind of extravagance not bothering about the health effect. We want the people
to eat our food once a week. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 12pt;"> I believe we
have already impacted the lives of one million people or more since 2009. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 12pt;">During our stint at the campuses and at our present
location since 2009, we served Indian cuisine to almost 100K people. Most of
them almost 90% become the repeat customers for Indian food. So wherever they
go almost 70% University of Michigan students leave Michigan, they stick to
Indian food as it is healthy and flavorful and they can afford it easily. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 12pt;">In this internet age, we communicate through social
media and people talk about what they are eating. Assuming 10% of these 100K
people are on Facebook or twitter or other social media and has a average of
100 unique Facebook friends out of 500 plus friends, we are talking about
reaching more than one million people. Then in addition we have more than 500
unique visitors to our website every month or 100 page views for our blog at
this point and you need to multiply these figures by 100 at the minimum to get
the social media impact. The sphere of our impact is growing by the day. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 12pt;">In our new avatar ‘Nirmal’, we are targeting the 80%
of the population, the low income and the less educated people. Till now only
10% of US population could afford the Indian food always in the price range of
$8-$10 for a meal. Now we brought it down to $5, competing with burgers or
tacos to wean away that segment of population to Indian food. It still
surprises me in 2009 we became the first Indian food vendor at the cafeterias
at University of Michigan, Ann Arbor. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 12pt;">This is not one man’s job or I am not driven by
profit. I want other Indian restaurants or even other restaurants to follow us
at least for BMI and Calorie education. Then only we would achieve the
‘disruptive’ character of Nirmal. When I decided to pursue MBA at Ross School
of Business, University of Michigan in 2006, I was inspired by Late Prof
C.K.Prahalad at Ross and his concept of the business reaching out to the
‘bottom of Pyramid’ and eradicating poverty through profitability. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 12pt;"></span><br />
<span style="font-size: 12pt;">Some pending future items would have huge impact in
our effort as detailed below:</span></div>
<span style="font-size: 12pt; mso-bidi-font-family: Calibri;"><br />
</span><div class="MsoNormal" style="margin-left: 0.75in; text-align: justify; text-indent: -0.25in;">
<span style="font-size: 12pt; mso-bidi-font-family: Calibri;"><span style="font-size: 7pt;"><span style="font-size: 12pt;"><span style="font-family: Calibri;">a. Cooking classes with grocery at hand ~ At ‘Nirmal’
café, we plan to offer ‘free’ cooking classes to the local populace on Sundays, our
off day and then guide them to buy materials for cooking at home from our
make-shift grocery store provided by the local Indian grocery stores at the reduced prices . This would serve 2 purposes ~
first to dispel the myth about Indian food being spicy, messy or oily etc and
bring the cost of lunch or dinner further down <span style="mso-spacerun: yes;"> </span>for a family of 4 from $20 (assuming 4 food
boxes) to $10 if cooked at home. We want Indian cuisine to be the part of
regular meal for the low income populace. Later we want to take the 'Cooking classes' to the apartment complexes and the community centers etc. </span></span><br />
</span> </span>
</div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt 0.75in; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-size: 12pt; mso-bidi-font-family: Calibri;"><span style="mso-list: Ignore;"><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"><span style="font-family: Calibri; font-size: small;">b.</span> </span></span></span><!--[endif]--><span style="font-size: 12pt;"><span style="font-family: Calibri;">Bombay dabbawala & drive-through ~ To develop own
delivery network to deliver the lunch or dinner at the offices and the homes on
the pattern of Bombay dabbawala which is a delivery network in Mumbai, India.
Also the drive-through would bring us at par with the other fast food
restaurants like Wendy, Taco Bell etc.</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt 0.75in; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -0.25in;">
</div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt 0.75in; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -0.25in;">
These 2 items would be the integral components of Nirmal going forward as we need to expand our outreach. We are aiming for Fall 2014 launch.</div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt 0.75in; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -0.25in;">
<span style="font-size: 12pt;"><span style="font-family: Calibri;">c. The Book and the video game
on ‘disruptive eating’ ~ We are working on both with the target of
launching in Summer 2015.</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt 0.5in; text-align: justify;">
<span style="font-size: 12pt;"><span style="font-family: Calibri;">The book titled ‘Disruptive eating’- Empowering
everyone to change the world ~<span style="mso-spacerun: yes;"> </span>would
detail our journey from ‘Temptations’, a fine-dining restaurant with Full Bar
to ‘Nirmal’, <span style="mso-spacerun: yes;"> </span>a self-service café with
the mantra ‘Eat Healthy Drink Healthy.’ We would explain how ‘disruptive
eating’ can make our community, country and the world a better place and how
each of us has a role to play. This would also contain a section on Indian food
items with easy to cook instructions. This book aims to promote cooking at the
home.</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt 0.5in; text-align: justify;">
<span style="font-size: 12pt;"><span style="font-family: Calibri;"> The video game titled ‘Nirmal’ - Save the world(Nirmal means Pure) would be
targeted at kids (8 -13 years of age). Kids would be able to calculate their
BMI and observe the changes in their BMI as they go on eating at home or
outside. Also how their veggie eating or use of bio-degradable products can
impact the global warming. <o:p></o:p></span></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt 0.5in; text-align: justify;">
<span style="font-size: 12pt;"><span style="font-family: Calibri;"> The idea is to let kids become aware of the BMI, the
calorie values of the food items and the global warming issues at young age
through the game they would love to play. Also they earn some points at the game converting them to the food box or the gift cards at the Nirmal.</span></span></div>
<span style="font-size: 12pt;"> d. Expansion ~ The
present location at Ypsilanti is 4000 sq ft.
For ‘Nirmal’ café with self-service, we need at most $1000 sq ft to
operate provided we get food from CPD (central production cum distribution
center) at Ypsilanti location as we serve at the campuses. We plan to expand at
other towns like Ann Arbor, Canton and Detroit in the first phase in Michigan.
Beyond Michigan, there are 3500 Indian restaurants in 1000+ cities in the US and
it would be easier to convert at least one restaurant per city to Nirmal if we
succeed in Michigan. Our aim is to become the first Indian food chain in the
world.</span><br />
<div class="MsoNormal" style="margin-left: 0.75in; text-align: justify; text-indent: -0.25in;">
<span style="font-size: 12pt;"><o:p></o:p></span> </div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 12pt;">This is the best time to bring Indian cuisine at the
center stage given the fact that now we
have the first White House occupant who have had the college room-mates
from the Indian sub-continent and who gets a birth-day treat (2013) at an
Indian restaurant in Washington D.C. And needless to emphasize that President
Obama has unflinching commitment to tackle the both issues which we are targeting
with ‘disruptive’ eating.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 12pt;">Let us join hands together to make the world a better
place to live and let live.</span><br />
<span style="font-size: 12pt;"><o:p></o:p></span> </div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 12pt;">(The author of this article is an MBA from Ross School
of Business, University of Michigan and a Co-Founder of ‘Nirmal’ )<o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
Anonymoushttp://www.blogger.com/profile/16667603613456936583noreply@blogger.com1tag:blogger.com,1999:blog-2412477875501055479.post-77977398079544996222014-03-09T15:25:00.001-04:002014-03-09T15:37:20.844-04:00Why you should eat Curry
<br />
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="color: black; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Helvetica;"><span style="font-family: Calibri;">Let us start with
what is ‘Curry’ in Indian cuisine. ‘Curry’ is a liquid formation (gravy)
combining the base sauce (mostly onion, tomato, spinach etc) with plethora of
spices. For example ‘Tikka Masala’ curry is a combination of onion sauce and
tomato sauce along with the spices and the dairy cream as it is a curry with
dairy. For ‘Coconut’ curry, we use coconut milk with the onion sauce. At
‘Nirmal’, we have 13 types of curries (8 without dairy) which you can mix with
8 items such as Soya chunks, Tofu or Paneer (Indian cheese) or Chicken or Goat
meat or Shrimp. Please see our menu at <a href="http://www.nirmalindiancuisine.com/">www.nirmalindiancuisine.com</a>. </span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="color: black; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Helvetica;"><span style="font-family: Calibri;">So when you order
‘curry’ in 16 Oz or 8 Oz with Tofu or Chicken, you get almost 10 Oz or 5 Oz of
gravy which contains the base sauce with the beneficial spices. To know more
about our spices, please go to ‘Appendixes’ at the end of ‘Why Indian Food’
blog at our website. </span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="color: black; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Helvetica;"><span style="font-family: Calibri;">You can also order
just ‘curry’ without any addition at Nirmal, perhaps a first for an Indian restaurant in the US (16 Oz for $6 or 8 Oz for $3) and then mix it
with whatever you prefer at home. ‘Curry’ when cold may be used as a spread for
the burgers or as a dressing for the salad. Specially for the kids or the first
timers, that would be the best way to start Indian cuisine as the ‘hotness’ of
spices is a bit muted when it is cold. </span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="color: black; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Helvetica;"><span style="font-family: Calibri;">But why Indian
food or Curry? </span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="color: black; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Helvetica;"><span style="font-family: Calibri;">If you go through
other posts at this blog or the blog corner at our website, you would realize that
Indian food is much closer to a healthier diet ~ less red meat or meat
consumption, plenty of veggie options, and alternate to soda drinking. And at
‘Nirmal’ with $5 food box, we are trying to make it affordable so that you
start trying it along with pizzas or tacos or burgers.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="color: black; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Helvetica;"><span style="font-family: Calibri;">Let me discuss a
myth first ~ you need to eat ‘Meat’ for Protein? Please see the charts below.<o:p></o:p></span></span></div>
<br />
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; border: currentColor; mso-border-alt: solid black .5pt; mso-border-insideh: .5pt solid black; mso-border-insidev: .5pt solid black; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-table-layout-alt: fixed; mso-yfti-tbllook: 1184; width: 714px;">
<tbody>
<tr style="height: 30.05pt; mso-yfti-firstrow: yes; mso-yfti-irow: 0;">
<td style="background-color: transparent; border: 1pt solid black; height: 30.05pt; mso-border-alt: solid black .5pt; padding: 0in 5.4pt; width: 99.9pt;" valign="top" width="167">
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<span style="color: #548dd4; font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">Index<o:p></o:p></span></div>
</td>
<td style="background-color: transparent; border-color: black black black rgb(0, 0, 0); border-style: solid solid solid none; border-width: 1pt 1pt 1pt 0px; height: 30.05pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; padding: 0in 5.4pt; width: 58.5pt;" valign="top" width="98">
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<span style="color: #548dd4; font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">Paneer (100gms) <o:p></o:p></span></div>
</td>
<td style="background-color: transparent; border-color: black black black rgb(0, 0, 0); border-style: solid solid solid none; border-width: 1pt 1pt 1pt 0px; height: 30.05pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; padding: 0in 5.4pt; width: 81pt;" valign="top" width="135">
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<span style="color: #548dd4; font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">Parmesan<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<span style="color: #548dd4; font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">Cheese(100gms)<o:p></o:p></span></div>
</td>
<td style="background-color: transparent; border-color: black black black rgb(0, 0, 0); border-style: solid solid solid none; border-width: 1pt 1pt 1pt 0px; height: 30.05pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; padding: 0in 5.4pt; width: 0.75in;" valign="top" width="90">
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<span style="color: #548dd4; font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">Tofu <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<span style="color: #548dd4; font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">(100gms)<o:p></o:p></span></div>
</td>
<td style="background-color: transparent; border-color: black black black rgb(0, 0, 0); border-style: solid solid solid none; border-width: 1pt 1pt 1pt 0px; height: 30.05pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; padding: 0in 5.4pt; width: 67.5pt;" valign="top" width="113">
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<span style="color: #548dd4; font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">Soya Chunks<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<span style="color: #548dd4; font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">(100gms)<o:p></o:p></span></div>
</td>
<td style="background-color: transparent; border-color: black black black rgb(0, 0, 0); border-style: solid solid solid none; border-width: 1pt 1pt 1pt 0px; height: 30.05pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; padding: 0in 5.4pt; width: 67.5pt;" valign="top" width="113">
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<span style="color: #548dd4; font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">Lentils<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<span style="color: #548dd4; font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">(100gms)<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 15.4pt; mso-yfti-irow: 1;">
<td style="background-color: transparent; border-color: rgb(0, 0, 0) black black; border-style: none solid solid; border-width: 0px 1pt 1pt; height: 15.4pt; mso-border-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 99.9pt;" valign="top" width="167">
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";"><span style="mso-spacerun: yes;"> </span>Protein (gms)<o:p></o:p></span></div>
</td>
<td style="background-color: transparent; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); border-style: none solid solid none; border-width: 0px 1pt 1pt 0px; height: 15.4pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 58.5pt;" valign="top" width="98">
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">18.3 <o:p></o:p></span></div>
</td>
<td style="background-color: transparent; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); border-style: none solid solid none; border-width: 0px 1pt 1pt 0px; height: 15.4pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 81pt;" valign="top" width="135">
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">35.75 <o:p></o:p></span></div>
</td>
<td style="background-color: transparent; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); border-style: none solid solid none; border-width: 0px 1pt 1pt 0px; height: 15.4pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 0.75in;" valign="top" width="90">
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">8 <o:p></o:p></span></div>
</td>
<td style="background-color: transparent; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); border-style: none solid solid none; border-width: 0px 1pt 1pt 0px; height: 15.4pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 67.5pt;" valign="top" width="113">
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">54<o:p></o:p></span></div>
</td>
<td style="background-color: transparent; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); border-style: none solid solid none; border-width: 0px 1pt 1pt 0px; height: 15.4pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 67.5pt;" valign="top" width="113">
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">26<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 14.65pt; mso-yfti-irow: 2;">
<td style="background-color: transparent; border-color: rgb(0, 0, 0) black black; border-style: none solid solid; border-width: 0px 1pt 1pt; height: 14.65pt; mso-border-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 99.9pt;" valign="top" width="167">
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";"><span style="mso-spacerun: yes;"> </span>Fat (gms)<o:p></o:p></span></div>
</td>
<td style="background-color: transparent; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); border-style: none solid solid none; border-width: 0px 1pt 1pt 0px; height: 14.65pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 58.5pt;" valign="top" width="98">
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">20.8 <o:p></o:p></span></div>
</td>
<td style="background-color: transparent; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); border-style: none solid solid none; border-width: 0px 1pt 1pt 0px; height: 14.65pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 81pt;" valign="top" width="135">
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">25.83 <o:p></o:p></span></div>
</td>
<td style="background-color: transparent; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); border-style: none solid solid none; border-width: 0px 1pt 1pt 0px; height: 14.65pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 0.75in;" valign="top" width="90">
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">3.5 <o:p></o:p></span></div>
</td>
<td style="background-color: transparent; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); border-style: none solid solid none; border-width: 0px 1pt 1pt 0px; height: 14.65pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 67.5pt;" valign="top" width="113">
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">0.4<o:p></o:p></span></div>
</td>
<td style="background-color: transparent; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); border-style: none solid solid none; border-width: 0px 1pt 1pt 0px; height: 14.65pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 67.5pt;" valign="top" width="113">
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">1<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 14.65pt; mso-yfti-irow: 3;">
<td style="background-color: transparent; border-color: rgb(0, 0, 0) black black; border-style: none solid solid; border-width: 0px 1pt 1pt; height: 14.65pt; mso-border-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 99.9pt;" valign="top" width="167">
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">Saturated
Fat(gms)<o:p></o:p></span></div>
</td>
<td style="background-color: transparent; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); border-style: none solid solid none; border-width: 0px 1pt 1pt 0px; height: 14.65pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 58.5pt;" valign="top" width="98">
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">15 <o:p></o:p></span></div>
</td>
<td style="background-color: transparent; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); border-style: none solid solid none; border-width: 0px 1pt 1pt 0px; height: 14.65pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 81pt;" valign="top" width="135">
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">16.41 <o:p></o:p></span></div>
</td>
<td style="background-color: transparent; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); border-style: none solid solid none; border-width: 0px 1pt 1pt 0px; height: 14.65pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 0.75in;" valign="top" width="90">
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">0.5 <o:p></o:p></span></div>
</td>
<td style="background-color: transparent; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); border-style: none solid solid none; border-width: 0px 1pt 1pt 0px; height: 14.65pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 67.5pt;" valign="top" width="113">
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">0<o:p></o:p></span></div>
</td>
<td style="background-color: transparent; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); border-style: none solid solid none; border-width: 0px 1pt 1pt 0px; height: 14.65pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 67.5pt;" valign="top" width="113">
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">0<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 15.4pt; mso-yfti-irow: 4;">
<td style="background-color: transparent; border-color: rgb(0, 0, 0) black black; border-style: none solid solid; border-width: 0px 1pt 1pt; height: 15.4pt; mso-border-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 99.9pt;" valign="top" width="167">
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">Carbohydrates(gms)<o:p></o:p></span></div>
</td>
<td style="background-color: transparent; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); border-style: none solid solid none; border-width: 0px 1pt 1pt 0px; height: 15.4pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 58.5pt;" valign="top" width="98">
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">1.2 <o:p></o:p></span></div>
</td>
<td style="background-color: transparent; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); border-style: none solid solid none; border-width: 0px 1pt 1pt 0px; height: 15.4pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 81pt;" valign="top" width="135">
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">3.22 <o:p></o:p></span></div>
</td>
<td style="background-color: transparent; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); border-style: none solid solid none; border-width: 0px 1pt 1pt 0px; height: 15.4pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 0.75in;" valign="top" width="90">
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">1.5 <o:p></o:p></span></div>
</td>
<td style="background-color: transparent; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); border-style: none solid solid none; border-width: 0px 1pt 1pt 0px; height: 15.4pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 67.5pt;" valign="top" width="113">
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">28.9<o:p></o:p></span></div>
</td>
<td style="background-color: transparent; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); border-style: none solid solid none; border-width: 0px 1pt 1pt 0px; height: 15.4pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 67.5pt;" valign="top" width="113">
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">60<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 14.65pt; mso-yfti-irow: 5;">
<td style="background-color: transparent; border-color: rgb(0, 0, 0) black black; border-style: none solid solid; border-width: 0px 1pt 1pt; height: 14.65pt; mso-border-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 99.9pt;" valign="top" width="167">
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">Calcium
(mgs)<o:p></o:p></span></div>
</td>
<td style="background-color: transparent; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); border-style: none solid solid none; border-width: 0px 1pt 1pt 0px; height: 14.65pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 58.5pt;" valign="top" width="98">
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">208 <o:p></o:p></span></div>
</td>
<td style="background-color: transparent; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); border-style: none solid solid none; border-width: 0px 1pt 1pt 0px; height: 14.65pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 81pt;" valign="top" width="135">
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">1184 <o:p></o:p></span></div>
</td>
<td style="background-color: transparent; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); border-style: none solid solid none; border-width: 0px 1pt 1pt 0px; height: 14.65pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 0.75in;" valign="top" width="90">
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">130 <o:p></o:p></span></div>
</td>
<td style="background-color: transparent; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); border-style: none solid solid none; border-width: 0px 1pt 1pt 0px; height: 14.65pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 67.5pt;" valign="top" width="113">
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">533<o:p></o:p></span></div>
</td>
<td style="background-color: transparent; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); border-style: none solid solid none; border-width: 0px 1pt 1pt 0px; height: 14.65pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 67.5pt;" valign="top" width="113">
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">56<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 14.65pt; mso-yfti-irow: 6;">
<td style="background-color: transparent; border-color: rgb(0, 0, 0) black black; border-style: none solid solid; border-width: 0px 1pt 1pt; height: 14.65pt; mso-border-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 99.9pt;" valign="top" width="167">
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">Iron
(mgs)<o:p></o:p></span></div>
</td>
<td style="background-color: transparent; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); border-style: none solid solid none; border-width: 0px 1pt 1pt 0px; height: 14.65pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 58.5pt;" valign="top" width="98">
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";"><o:p> </o:p></span></div>
</td>
<td style="background-color: transparent; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); border-style: none solid solid none; border-width: 0px 1pt 1pt 0px; height: 14.65pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 81pt;" valign="top" width="135">
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">0.82 <o:p></o:p></span></div>
</td>
<td style="background-color: transparent; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); border-style: none solid solid none; border-width: 0px 1pt 1pt 0px; height: 14.65pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 0.75in;" valign="top" width="90">
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">1.1 <o:p></o:p></span></div>
</td>
<td style="background-color: transparent; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); border-style: none solid solid none; border-width: 0px 1pt 1pt 0px; height: 14.65pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 67.5pt;" valign="top" width="113">
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">21.2<o:p></o:p></span></div>
</td>
<td style="background-color: transparent; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); border-style: none solid solid none; border-width: 0px 1pt 1pt 0px; height: 14.65pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 67.5pt;" valign="top" width="113">
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">7.54<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 15.4pt; mso-yfti-irow: 7; mso-yfti-lastrow: yes;">
<td style="background-color: transparent; border-color: rgb(0, 0, 0) black black; border-style: none solid solid; border-width: 0px 1pt 1pt; height: 15.4pt; mso-border-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 99.9pt;" valign="top" width="167">
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">Energy
(Cal)<o:p></o:p></span></div>
</td>
<td style="background-color: transparent; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); border-style: none solid solid none; border-width: 0px 1pt 1pt 0px; height: 15.4pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 58.5pt;" valign="top" width="98">
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">265 <o:p></o:p></span></div>
</td>
<td style="background-color: transparent; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); border-style: none solid solid none; border-width: 0px 1pt 1pt 0px; height: 15.4pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 81pt;" valign="top" width="135">
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">392 <o:p></o:p></span></div>
</td>
<td style="background-color: transparent; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); border-style: none solid solid none; border-width: 0px 1pt 1pt 0px; height: 15.4pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 0.75in;" valign="top" width="90">
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">70 <o:p></o:p></span></div>
</td>
<td style="background-color: transparent; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); border-style: none solid solid none; border-width: 0px 1pt 1pt 0px; height: 15.4pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 67.5pt;" valign="top" width="113">
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">336<o:p></o:p></span></div>
</td>
<td style="background-color: transparent; border-color: rgb(0, 0, 0) black black rgb(0, 0, 0); border-style: none solid solid none; border-width: 0px 1pt 1pt 0px; height: 15.4pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt; width: 67.5pt;" valign="top" width="113">
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: justify;">
<span style="font-family: "AR CENA"; font-size: 12pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">353<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<br />
<div class="MsoNormal" style="margin: 0in 0in 10pt -31.5pt; text-align: justify;">
<span style="color: #262626; font-family: "Futura Std Condensed","sans-serif"; font-size: 12pt; line-height: 115%; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";"><span style="mso-spacerun: yes;"> </span>N.B ~ Paneer is
Indian cheese, 100% vegetarian ~ Lentils has dietary fiber of 31gms<span style="mso-spacerun: yes;"> </span></span><span style="color: red; font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 11.0pt;"><o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="color: black; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Helvetica;"><span style="font-family: Calibri;">Compare this with
the chart for various types of meats below. In Soya chunks or lentils, you get
almost twice or equal protein with almost 5 times less fat.<span style="mso-spacerun: yes;"> </span></span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="color: black; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Helvetica;"><span style="font-family: Calibri;">Here is a
disclaimer. I am not vegetarian as I love Goat meat. But I have one day
‘Thursday’ as meat free day since the last 20 years or so. Let me admit it did not start for a cause like some health benefits or ‘global warming’ etc. My Mom have had special
worship on Thursdays and we were not supposed to eat meat. If you know some
Indians, you would find them skipping meat on Tuesdays or Saturdays but usually
once a week if not outright vegetarians. <o:p></o:p></span></span></div>
<br />
<div align="center">
<table border="1" cellpadding="0" cellspacing="3" class="MsoNormalTable" style="mso-cellspacing: 1.5pt; mso-padding-alt: 0in 0in 0in 0in; mso-yfti-tbllook: 1184; width: 563px;">
<tbody>
<tr style="height: 12pt; mso-yfti-firstrow: yes; mso-yfti-irow: 0;">
<td colspan="6" style="background-color: transparent; border: 0px rgb(0, 0, 0); height: 12pt; padding: 0in;">
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify; vertical-align: top;">
<span style="font-family: Calibri;"><b><span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;">Table 1.
Nutrient Composition of Goat and Other Types of Meat [1], [2]</span></b><span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 12pt; mso-yfti-irow: 1;">
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 40%;" width="40%">
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-family: Calibri;"><b><span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"> Nutrient</span></b><span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%">
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-family: Calibri;"><b><span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"> Goat</span></b><span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%">
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;"> <b>Chicken</b><o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%">
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;"> <b>Beef</b><o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%">
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;"> <b>Pork</b><o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%">
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-family: Calibri;"><b><span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;">Lamb</span></b><span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"> <o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 12pt; mso-yfti-irow: 2;">
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 40%;" width="40%">
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;"> Calories<o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%">
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;">122 <o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%">
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;">162<o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%">
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;">179<o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%">
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;">180<o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%">
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;">175<o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 12pt; mso-yfti-irow: 3;">
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 40%;" width="40%">
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;"> Fat (g)<o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%">
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;">2.6 <o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%">
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;">6.3<o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%">
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;">7.9<o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%">
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;">8.2<o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%">
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;">8.1<o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 12pt; mso-yfti-irow: 4;">
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 40%;" width="40%">
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;"> Saturated Fat (g)<o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%">
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;">0.79 <o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%">
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;">1.7<o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%">
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;">3.0<o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%">
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;">2.9<o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%">
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;">2.9<o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 12pt; mso-yfti-irow: 5;">
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 40%;" width="40%">
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;"> Protein (g)<o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%">
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;">23 <o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%">
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;">25<o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%">
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;">25<o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%">
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;">25<o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%">
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;">24<o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 12pt; mso-yfti-irow: 6;">
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 40%;" width="40%">
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;"> Cholesterol (mg)<o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%">
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;">63.8 <o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%">
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;">76.0<o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%">
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;">73.1<o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%">
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;">73.1<o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%">
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;">78.2<o:p></o:p></span></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 7; mso-yfti-lastrow: yes;">
<td colspan="6" style="background-color: transparent; border: rgb(0, 0, 0); padding: 0in;">
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;">[1] Per 3 oz. of cooked meat<br />
[2] USDA Nutrient Database for Standard Reference, Release 14 (2001)<o:p></o:p></span></span></div>
</td>
</tr>
</tbody></table>
</div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="color: black; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Helvetica;"><span style="font-family: Calibri;"><span style="mso-spacerun: yes;"> </span>N.B ~ 3.5 Oz = 100 gms
(used in vegetarian chart)<o:p></o:p></span></span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="color: black; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Helvetica;"><span style="font-family: Calibri;">India has 500
million vegetarians perhaps more than all vegetarians in the rest of the world.
Analysts attribute it to various factors ~ our religion and culture to the
abundance of say lentils or vegetables to the poverty as the meat is a costlier
item.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="color: black; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Helvetica;"><span style="font-family: Calibri;">But I would give most
of the credit to ‘Curry.’ How? Say you start liking ‘Tikka Masala’ curry. The
flavor of the spices are so dominant that you mix ‘Tikka masala’ with Soya
chunks or Chicken you won’t realize much difference. You use this as spread or
dressing, you would savor the taste of ‘Tikka Masala’ nothing else. I remember
while growing up in India, we used to have ‘goat’ meat on Sundays and barring
some festivals or some guests visiting us, it was once a week thing. And we
never felt need for more though now I eat meat 3 or 4 times a week.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="color: black; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Helvetica;"><span style="font-family: Calibri;">What I am trying
to convey that it is easy to make a switch over to vegetarian food with Indian
cuisine. Even if you decide to turn vegetarian for one day like I do, that
would have huge impact. Think of some facts ~ average per person daily meat
consumption in the US is 322 gms (1 pound = 454 gms), the highest in the world
if you compare with 220 gms in Europe, 160 gms in China and mere 12 gms in
India. Say 100 million people in the US out of 330 million decide to skip meat
for one day every week, total annual savings in the meat production would be
0.7 pounds per day x 100 million people x 52 weeks per year ~ a whopping 3.6
billion pound only in the US. Please read appendix ‘Meat Vs Environment.’</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="color: black; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Helvetica;"><span style="font-family: Calibri;">Last year I also
watched the telecast of unveiling of synthetic meat burger with the price tag
of $350k each now and I was amused. I don’t know if it is motivated by the ‘impact of
meat on environment’ or the future business potential to find a meat
alternative or both. But I have never seen or heard a well publicized or televised
event say President Obama or Tom Hanks or<span style="mso-spacerun: yes;">
</span>Kobe Bryant exhorting people to turn vegetarian for once a week.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="color: black; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Helvetica;"><span style="font-family: Calibri;">We now live in a
global village in this internet age. So now we can pick up good things all
across the globe. Also we the people have to take charge of our surroundings,
our well being as well as that of for our future generations. And it is simple.<o:p></o:p></span></span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="color: black; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Helvetica;"><o:p><span style="font-family: Calibri;"> </span></o:p></span></div>
Anonymoushttp://www.blogger.com/profile/16667603613456936583noreply@blogger.com0tag:blogger.com,1999:blog-2412477875501055479.post-23611137639789101712014-02-16T23:00:00.001-05:002014-02-16T23:00:52.408-05:00Our past & present<br />
<div style="background: white; text-align: justify;">
<span lang="EN" style="color: #616562; font-family: "Helvetica","sans-serif"; font-size: 11pt; mso-ansi-language: EN;">We started in Oct 2009 with a goal of creating the first Indian food chain
in the world by taking over an existing Indian restaurant named ‘Temptations’
at Ypsilanti, MI, incidentally 4 blocks down the first Domino’s Pizza store
which started its operations in 1969. With history at our side, our task was
cut out. 2 building blocks for an Indian food chain which we plan to focus on ~
how to take Indian food to the nook and corner and how to dispel various myths
about Indian food as well as an Indian restaurant. </span><span lang="EN" style="color: #616562; font-family: "Helvetica","sans-serif"; font-size: 11pt; mso-ansi-language: EN;"><o:p><span style="font-family: Times New Roman; font-size: xx-small;"> </span></o:p></span></div>
<br />
<div style="background: white; text-align: justify;">
<span lang="EN" style="color: #616562; font-family: "Helvetica","sans-serif"; font-size: 11pt; mso-ansi-language: EN;">Our first aim took us to the 4 campus locations ~ 2 of them at University
of Michigan, Ann Arbor. We were the first Indian food vendor to serve the food
at the school cafeteria despite 15-20% of students being Asian (including
Indians). We were instant hit at both locations. We have had contract with
Aramark and Sodexho ~ 2 biggest food service providers in the US. In 2011, we
opened our first franchise in Columbus, OH which is considered the food capital
of US being home to Wendy, Bob Evans etc. Also we served at 6 corporate
cafeterias in the South-Eastern Michigan in 2012. In 2012 we opened an
independent satellite location at Wayne State University in Detroit without
kitchen. For the 2<sup>nd</sup> building block, we ended up doing a ‘Fine
dining’ restaurant with Full Bar at the central location with<span style="mso-spacerun: yes;"> </span>a lot of innovations like ‘Instant feedback
card’ with awards, meticulous survey of our<span style="mso-spacerun: yes;">
</span>customers to improve our offerings and celebration of Indian festivals
with much pomp etc which did not help us to expand customers’ base.</span><span lang="EN" style="color: #616562; font-family: "Helvetica","sans-serif"; font-size: 11pt; mso-ansi-language: EN;"><o:p><span style="font-family: Times New Roman; font-size: xx-small;"> </span></o:p></span></div>
<br />
<div style="background: white; text-align: justify;">
<span lang="EN" style="color: #616562; font-family: "Helvetica","sans-serif"; font-size: 11pt; mso-ansi-language: EN;">So after almost 4 years of trials and tribulations, we did almost U-turn
dismantling the whole ‘Fine dining’ thing. We changed our venture name to
‘Nirmal’ (means Pure) to emphasize our new message and new business model of
‘Eat Healthy Drink Healthy.’ Please see our menu and ‘Many firsts’ at our
website to gauge the difference.</span><span lang="EN" style="color: #616562; font-family: "Helvetica","sans-serif"; font-size: 11pt; mso-ansi-language: EN;"><o:p><span style="font-family: Times New Roman; font-size: xx-small;"> </span></o:p></span></div>
<br />
<div style="background: white; text-align: justify;">
<span lang="EN" style="color: #616562; font-family: "Helvetica","sans-serif"; font-size: 11pt; mso-ansi-language: EN;">Our goal still remains the same ~ to make an Indian food chain in true
sense and now we have a mission to combat the ‘Overweight prevalence or
Obesity’ in the US. We believe Indian food has potential to change the health profile
of US in the long term. How? Also what at ‘Nirmal’ can play a role in our mission.</span><span lang="EN" style="color: #616562; font-family: "Helvetica","sans-serif"; font-size: 11pt; mso-ansi-language: EN;"><o:p><span style="font-family: Times New Roman; font-size: xx-small;"> </span></o:p></span></div>
<br />
<div style="background: white; text-align: justify;">
<span lang="EN" style="color: #616562; font-family: "Helvetica","sans-serif"; font-size: 11pt; mso-ansi-language: EN;">2 personal anecdotes during the last 3 years played a big role in this
turn-around. One day I was reading an article with respect to BMI for us
Indians which says for Indians, the waist circumference may also be considered
for obesity or overweight calculation along with the weight and the height. Let
me admit we Indians are not very fond of work-outs or gym whatever be the
reasons. Just casually I asked my daughter (13 yr old) do you know what BMI is.
She said yes one day her teacher made a passing reference but BMI is nowhere in
the course-work. And she did not know how to calculate it. So I was shocked.
Given the enormity of this problem and the present day awareness level of kids,
I believe kids should start knowing their BMI at the age of 10 if not earlier. Then
I started asking around in the guise of survey or some mundane discussion with
our customers and it turned out that though most of the people have heard about
BMI, only 10% knew their BMI or how to calculate it. So now at the very entrance
of Nirmal, we put a ‘BMI chart’ which shows the calculation and other
information. And it is at the back page of our main menu. Please visit our website at <a href="http://www.nirmalindiancuisine.com/">www.nirmalindiancuisine.com</a> or Facebook page (Nirmal Indian Cuisine).</span></div>
<div style="background: white; text-align: justify;">
<span lang="EN" style="color: #616562; font-family: "Helvetica","sans-serif"; font-size: 11pt; mso-ansi-language: EN;"><o:p><span style="font-family: Times New Roman; font-size: xx-small;"> </span></o:p></span></div>
<br />
<div style="background: white; text-align: justify;">
<span lang="EN" style="color: #616562; font-family: "Helvetica","sans-serif"; font-size: 11pt; mso-ansi-language: EN;">Second anecdote happened during our stay in a working class neighborhood in
a Detroit suburb. My younger daughter (11 yr) had a friend named Katie (11 yr,
white American, name changed) just across our house. So one day they have sleep-over
at our house and we went together to Wendy to grab some food for them. My kids
love chicken items, they ordered that (to be honest other meat they eat is
goat, not available there). Katie did not eat Chicken and she ordered ‘Beef’
items. When I asked her why, she just mentioned their family mostly eat beef
and pork, both strict no-no for us Indian Hindus. ‘Cow’ is revered in our
religion and bringing ‘beef’ at the home that day was the first and last
instance for us. So they switched to ‘cheese pizza’ for their subsequent sleepovers.
<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span>But one question haunted me long after ~ did
Katie’s family know that Chicken is much healthier than beef or pork? Specially
kids in those families. This led us to put ‘Calorie chart’ for all types of
meat in the menu as well as at Nirmal dining hall.</span><span lang="EN" style="color: #616562; font-family: "Helvetica","sans-serif"; font-size: 11pt; mso-ansi-language: EN;"><o:p><span style="font-family: Times New Roman; font-size: xx-small;"> </span></o:p></span></div>
<br />
<div style="background: white; text-align: justify;">
<span lang="EN" style="color: #616562; font-family: "Helvetica","sans-serif"; font-size: 11pt; mso-ansi-language: EN;">We believe and wish other restaurants to follow us at least in these 2
things. Whatever the people should eat they should know how their eating impact
their health.</span><o:p><span style="font-size: xx-small;"> </span></o:p></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-family: Calibri;">Indian food is central to our mission
and it has 4 important components:</span></div>
<br />
<ol start="1" style="margin-top: 0in;" type="1">
<li class="MsoNormal" style="margin: 0in 0in 10pt; mso-list: l0 level1 lfo1; text-align: justify;"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt; line-height: 115%;"><span style="font-family: Calibri;">less red meat and dairy products consumption, No beef
and pork in Indian cuisine due to religious beliefs, for example, Goat
meat is our specialty, the healthiest meat even better than Chicken, and
people here are not aware of goat meat, please see below:<o:p></o:p></span></span></b></li>
</ol>
<br />
<div align="center">
<table border="1" cellpadding="0" class="MsoNormalTable" style="mso-cellspacing: 1.5pt; mso-padding-alt: 0in 0in 0in 0in; mso-yfti-tbllook: 1184; width: 450px;">
<tbody>
<tr style="height: 12pt; mso-yfti-firstrow: yes; mso-yfti-irow: 0;">
<td colspan="6" style="background-color: transparent; border: 0px rgb(0, 0, 0); height: 12pt; padding: 0in;"><div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify; vertical-align: top;">
<span style="font-family: Calibri;"><b><span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;">Table 1.
Nutrient Composition of Goat and Other Types of Meat [1], [2]</span></b><span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 12pt; mso-yfti-irow: 1;">
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 40%;" width="40%"><div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-family: Calibri;"><b><span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"> Nutrient</span></b><span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%"><div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-family: Calibri;"><b><span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"> Goat</span></b><span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%"><div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;"> <b>Chicken</b><o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%"><div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;"> <b>Beef</b><o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%"><div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;"> <b>Pork</b><o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%"><div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-family: Calibri;"><b><span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;">Lamb</span></b><span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"> <o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 12pt; mso-yfti-irow: 2;">
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 40%;" width="40%"><div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;"> Calories<o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%"><div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;">122 <o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%"><div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;">162<o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%"><div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;">179<o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%"><div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;">180<o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%"><div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;">175<o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 12pt; mso-yfti-irow: 3;">
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 40%;" width="40%"><div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;"> Fat (g)<o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%"><div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;">2.6 <o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%"><div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;">6.3<o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%"><div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;">7.9<o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%"><div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;">8.2<o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%"><div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;">8.1<o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 12pt; mso-yfti-irow: 4;">
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 40%;" width="40%"><div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;"> Saturated Fat (g)<o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%"><div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;">0.79 <o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%"><div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;">1.7<o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%"><div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;">3.0<o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%"><div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;">2.9<o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%"><div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;">2.9<o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 12pt; mso-yfti-irow: 5;">
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 40%;" width="40%"><div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;"> Protein (g)<o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%"><div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;">23 <o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%"><div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;">25<o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%"><div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;">25<o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%"><div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;">25<o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%"><div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;">24<o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 12pt; mso-yfti-irow: 6;">
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 40%;" width="40%"><div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;"> Cholesterol (mg)<o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%"><div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;">63.8 <o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%"><div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;">76.0<o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%"><div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;">73.1<o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%"><div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;">73.1<o:p></o:p></span></span></div>
</td>
<td style="background-color: transparent; border: rgb(0, 0, 0); height: 12pt; padding: 0in; width: 12%;" width="12%"><div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;">78.2<o:p></o:p></span></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 7; mso-yfti-lastrow: yes;">
<td colspan="6" style="background-color: transparent; border: rgb(0, 0, 0); padding: 0in;"><div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="font-family: Calibri;">[1] Per 3 oz. of cooked meat<br />
[2] USDA Nutrient Database for Standard Reference, Release 14 (2001)<o:p></o:p></span></span></div>
</td>
</tr>
</tbody></table>
</div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt; line-height: 115%;"><span style="font-family: Calibri;">2. ‘Curry’ based food,
Curry is gravy made with some base like tomato, onion etc with spices, hence
less meat and more intake of whole grain and vegetables, our spices have
beneficial effects, 5000 years of history to back-up our claim and so many
research going here in the US Universities <o:p></o:p></span></span></b></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt; line-height: 115%;"><span style="font-family: Calibri;">3. Lentils are staple
food in Indian cuisine. That’s why despite India being the second largest
producer (25% of world production), we consume all produce domestically. Incidentally
Canada is the largest producer as well as the biggest exporter of the lentils.
Also Indian food has lot of vegan and vegetarian options. Please see appendix
for more info on Lentils.<o:p></o:p></span></span></b></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt; line-height: 115%;"><span style="font-family: Calibri;">4. Healthy substitute
for soda and alcohol, our drinks (mango lassi, thandai, cumin drink etc) are
healthy and have beneficial spices.<o:p></o:p></span></span></b></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt; line-height: 115%;"><span style="font-family: Calibri;">All these 4 things give
us advantage over other Asian or Mediterranean cuisine. Read more in appendix.</span></span></b></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt; line-height: 115%;"><span style="font-family: Calibri;">Compare these
characteristic of Indian Cuisine with the components of a healthy diet ~ less
red meat, more grain and vegetables, less soda. So if people start eating
Indian food even once or twice a week, basically they are eating the healthy
food without being told or forced. Leave aside the nutritional aspect, the
aroma and taste of Indian cuisine converts almost 60% of people into a loyal
customer within 3 months.<span style="mso-spacerun: yes;"> </span>Specially we
want kids in the schools and the college students to get exposed to Indian
cuisine. During the last 3 years, we served food at the campus cafeterias as
well as the corporate cafeterias. The college students (age 20-30) were more
amenable to try our food and we were able to build a loyal customer base at the
campuses. At corporate cafeterias (ages 35-60), we failed to build a customer
base and it was not surprising for us. <o:p></o:p></span></span></b></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt; line-height: 115%;"><span style="font-family: Calibri;">Let us analyze the scenario
with US ~ here overweight problem afflicts mostly low income, less educated and
poor people. Rich or educated people have access to the healthy food which does
not come cheap whereas poor or uneducated are left with options to eat
hamburger, meat sandwich, potato chips or sodas which come cheap. We can
provide much healthier options at very reasonable price. Specially as of now our
customer base consists of 75% Americans (Caucasians), 18% Indians, 5% (other
Asians) and 1.7% (African-Americans) and 0.3% (Hispanics) which represents more
or less any Indian restaurant in the US. Our aim is to bring more
African-Americans and Hispanics to try our cuisine as this population segment
needs the affordable healthy food most.</span></span></b></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt; line-height: 115%;"><span style="font-family: Calibri;">What we have done so
far and plan to do:</span></span></b></div>
<ol start="1" style="margin-top: 0in;" type="1">
<li class="MsoNormal" style="margin: 0in 0in 10pt; mso-list: l2 level1 lfo2; text-align: justify;"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt; line-height: 115%;"><span style="font-family: Calibri;">Products ~ </span></span></b></li>
</ol>
<div class="MsoNormal" style="margin: 0in 0in 10pt 0.5in; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt; line-height: 115%;"><span style="font-family: Calibri;">a. To dispel the notion that Indian food is elite ~ introduced ‘lunch or
dinner always in $5’, also introduced half orders for various entrées and
Tandoori items making them affordable for low income populace as well as for
the students. Please see our menu.<o:p></o:p></span></span></b></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 10pt 0.5in; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt; line-height: 115%;"><span style="font-family: Calibri;"><span style="mso-spacerun: yes;"> </span>b. To stop Americanization of
Indian food ~ read less usage of creamy or dairy products. The use of<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span>excessive cream blocks the real
taste and aroma of Indian cuisine. And the real benefits are also lost. We have
made concerted effort to minimize the usage of dairy products.<span style="mso-spacerun: yes;"> </span>For example, instead of using ‘butter’ to
spray our Naan bread (our bread is called Butter naan), we use ‘olive oil.’ In
our daily menu, we offer mostly dairy free items. Let me admit while growing up
in India, I used to have dairy products 3 times a day in our meal but in the
form of yogurt for the morning breakfast or ending with a glass of milk in the
night. But I never saw my mom or grandma to use ‘dairy’ products in our entrees
or main course for the veggie or meat items.<o:p></o:p></span></span></b></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 10pt 0.5in; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt; line-height: 115%;"><span style="font-family: Calibri;">c. Also we change our entrées daily intimating our patrons through
twitter, facebook or our website. Idea is to introduce the diversity of Indian
cuisine to our patrons and also to serve the items what we eat at our home. You
won’t find items offered at Nirmal in any other Indian restaurant in Michigan
or beyond.<o:p></o:p></span></span></b></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 10pt 0.5in; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt; line-height: 115%;"><span style="font-family: Calibri;">d. Spicy Vs Hot ~ Indian food is all about spices, does it make it hot,
NO. To make food ‘hot’ we use red chili powder. Very few spices are hot in
itself, so if you order ‘mild’ food, we don’t use red chili powder at all. And
you can get used to the ‘hotness’ of some spices after 3-4 outings. However
‘red chili’ has its own benefits and makes Indian food<span style="mso-spacerun: yes;"> </span>tastier. <o:p></o:p></span></span></b></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 10pt 0.5in; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt; line-height: 115%;"><span style="font-family: Calibri;">e. We introduced ‘Curry Only’ items in cold (first time) or boiling hot
as normally done. We want people to try ‘cold curry’ as a spread for their
burgers or sandwiches or as a dressing for the salad. Also ‘cold curry’ may be
the best way to get used to our spices as the hotness of the spices is a bit
muted. <o:p></o:p></span></span></b></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 10pt 0.5in; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt; line-height: 115%;"><span style="font-family: Calibri;">f. Beverage ~ First we have plenty of Indian beverages like Mango lassi
(yogurt drink), Thandai, Cumin drink, Indian tea (hot). Then we offer orange
and apple juice along with 2% milk, a first for an Indian restaurant. Still if
someone wants soda, we just provide 12 oz can. At Nirmal, 70% of patrons who
opt for beverage go for other drinks. This could be one way of reducing soda
consumption in the long term.<o:p></o:p></span></span></b></div>
<br />
<ol start="2" style="margin-top: 0in;" type="1">
<li class="MsoNormal" style="margin: 0in 0in 10pt; mso-list: l0 level1 lfo1; text-align: justify;"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt; line-height: 115%;"><span style="font-family: Calibri;">Messaging </span></span></b></li>
</ol>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt 0.75in; mso-list: l1 level1 lfo3; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt; mso-bidi-font-family: Calibri;"><span style="mso-list: Ignore;"><span style="font-family: Calibri;">a.</span><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span></b><!--[endif]--><span style="font-family: Calibri;"><span style="font-size: 12pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">As per my knowledge, <b style="mso-bidi-font-weight: normal;"><span style="color: red;">we may be perhaps
only restaurant in the US with BMI chart at the entrance as shown below as well
as at the back page of our menu. <span style="mso-spacerun: yes;"> </span>Also
our logo and the contact phone (1-844-KNOW-BMI) conveys the same message. </span></b>This
is our first mission to make people aware of BMI which jolts them out of
complacency. If people start knowing their BMI and we assume that the adults
know how being overweight is a catalyst for all sort of health issues, our job
is half done.</span></span><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt;"><o:p><span style="font-size: xx-small;"> </span></o:p></span></b></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 10pt 0.75in; mso-list: l1 level1 lfo3; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt; line-height: 115%; mso-bidi-font-family: Calibri;"><span style="mso-list: Ignore;"><span style="font-family: Calibri;">b.</span><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span></b><!--[endif]--><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt; line-height: 115%;"><span style="font-family: Calibri;">To dispel the notion that Indian food
is spicy, oily or messy. Our whole website is devoted to explain how Indian
food is one of the healthiest foods around. We have put the data and the
results from various research going on here in the US universities. Please see ‘appendix’
at our website.</span></span></b></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt 0.75in; mso-list: l1 level1 lfo3; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt; line-height: 115%; mso-bidi-font-family: Calibri;"><span style="mso-list: Ignore;"><span style="font-family: Calibri;">c.</span><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span></b><!--[endif]--><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt; line-height: 115%;"><span style="font-family: Calibri;">In the restaurant as well as at the
back page of our menu, we have put charts depicting the calorie values of our
food (meats and meats’ substitute). Very few people know ‘Soya chunks’ which is
very popular dish in India has 2 times more protein than Chicken with 5 times
less fat. Also we want to wean people away from ‘Buffet’ which is not healthy
eating at all. Please see appendix.</span></span></b></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt 0.75in; mso-list: l1 level1 lfo3; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt; line-height: 115%; mso-bidi-font-family: Calibri;"><span style="mso-list: Ignore;"><span style="font-family: Calibri;">d.</span><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span></b><!--[endif]--><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt; line-height: 115%;"><span style="font-family: Calibri;">We use ‘bio-degradable’ products for
service at Nirmal as we are a self-service restaurant now. We want people
specially kids become aware of ‘green’ or ‘recycling’ at the younger age. </span></span></b></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt 0.75in; mso-list: l1 level1 lfo3; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt; line-height: 115%; mso-bidi-font-family: Calibri;"><span style="mso-list: Ignore;"><span style="font-family: Calibri;">e.</span><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span></b><!--[endif]--><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt; line-height: 115%;"><span style="font-family: Calibri;">Overreach ~ Since 2010, we have taken
our food to the various campus locations ~ 2 at U of M, Ann Arbor, one each at
EMU, WSU and Adrian college along with 6 corporate cafeterias and have had
contract with Aramark and Sodexo, the 2 largest food service providers in the
US. We did very well at the campus locations whereas we failed at the corporate
cafeterias. We deduced that it is easy to build or change certain food eating
habits at younger age and we decided to pursue more campuses at the colleges as
well as the schools.</span></span></b></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt 0.75in; mso-list: l1 level1 lfo3; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><a href="https://www.blogger.com/" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt; line-height: 115%; mso-bidi-font-family: Calibri;"><span style="mso-list: Ignore;"><span style="font-family: Calibri;">f.</span><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span></b><!--[endif]--><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt; line-height: 115%;"><span style="font-family: Calibri;">Future ~ To become the first Indian
food chain or restaurant in the US to have ‘drive-through’ and have own
delivery network on the pattern of ‘Bombay dabbawala’ to extend our reach.<o:p></o:p></span></span></b></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt; line-height: 115%;"><span style="font-family: Calibri;"><span style="mso-spacerun: yes;"> </span>Please visit our website </span><a href="http://www.nirmalindiancuisine.com/"><span style="color: blue; font-family: Calibri;">www.nirmalindiancuisine.com</span></a><span style="font-family: Calibri;"> to
access ‘appendix’ under Why Indian Food.</span></span></b></div>
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<span style="font-family: Calibri;">Our aim at Nirmal is to make
Indian food a part of the regular meal for kids in the schools and young adults
in the colleges and the low income populace who are more prone to succumb to
overweight prevalence or obesity. Indian food with its spice content (curry
based food) and our eating style (more grain, vegetable, less meat consumption)
can stop this menace of overweight prevalence or obesity in the next 20 years
in the US.</span></div>
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<span style="font-family: Calibri;">Restaurants (all types) are the
place where almost everyone goes once or twice a week here in the US given the
culture of eating out. We can convey our message subtly to the people specially
younger ones as we have done at Nirmal. We owe this to our future generations.</span></div>
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